Wix has scaled to serve 30 million users and over 1 million new websites per month. As the company grew, its initial architecture based on Tomcat and MySQL struggled to scale. Wix transitioned to a distributed system separating the editor and public segments for higher availability. It also developed Prospero, a media storage system using consistent hashing to shard files across servers. Caching and a CDN help further improve performance and scalability.