The Science of Presentations
How to give contagious talks.




         Dan Zarrella
         Social Media Scientist
vs
I’ll be Tweeting takeaway points on
@DanZarrella throughout the
webinar.

The HashTag is #SciPres.
The Survey Data
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The Motivations
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Sharing


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Novelty


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An example is all the social media gurus, experts,
prophets and such for years saying, “Join the
conversation.”… I say, “Conversations don’t ring
the cash register.” You might get called a lot of
names, but people sure do talk about it.
-Jason Falls




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Relevance


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Frame everything you say and show in
terms of your audience’s point of view
and needs.
-Laura Fitton




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News


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The Presenter


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Takeaway:
Make your
audience like you.



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People There


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Reputation


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Make this worth it for the audience.
They talk when they see that the
results of such conversation will
benefit them.
-Chris Brogan



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People Not There


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                Ed Yourdon
Evangelism


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Pithiness


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Takeaway:
Make sure your soundbites
make sense out of context.



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Utility


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Note Taking


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Negativity


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Trying to Focus


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I think that the BEST presentations
actually are so engrossing that people
forget to Twitter while the presentation
is happening.
-Nancy Duarte



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Humor


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The Case Study
Webinar
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Age & Sex
Differences
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Takeaway:
Know your audience.




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Influential
Attendees
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Key Findings
Takeaways


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Expectations


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Aggregate some of the better responses
to your presentation in a blog post and
mention those people. Many will see this
and mention your presentation again.
-Lee Odden




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Novelty


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Takeaway:
Say something your
audience has never heard.



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Compliance


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Ask them to do so. “If you see
something you like, feel free tweet
about it. I’d love the feedback and
discussion.”
-Brett Tabke



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Ingratiation


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Evangelism


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Takeaway:
Use us-vs.-them.




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Pauses


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Takeaway:
Give your audience
time to Tweet.



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Presentation
Design

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One Thought Per Slide

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No Bullets

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8 Point
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The 30 Point Rule




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Strong Imagery


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Using SlideShare
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Dan Zarrella
@DanZarrella

The Science of Presentations