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The Secret to Search Engine Marketing Success in 2018
The document discusses the evolution of search from traditional keyword inputs to conversational interfaces, highlighting a paradigm shift with voice and touch screens becoming primary search methods. It outlines six search patterns shaping the future, including voice search, hashtag search, and predictive search, exemplified by the integration of voice assistants like Alexa with services such as Domino's. Furthermore, it emphasizes the implications of AI in understanding user intent and enhancing commerce through local and mobile searches.
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The Secret to Search Engine Marketing Success in 2018
- 2. Gateway to onlineworld was search, but now it’s no more set of disconnected, connected or misspelled keywords. it’s already evolved to become conversation.
- 3. THERE IS APARADIGM SHIFT HAPPENING ON HOW WE ARE SEARCHING... Voice & touch screen will become leading interfaces for computers & smartphones.
- 4. THESE 6 SEARCHPATTERNS ARE GOING TO WRITE THE FUTURE OF SEARCH Voice search Hashtag (#) search Predictive search Commerce search & advertising Local search Mobile search Vs APP 2.0 Video search
- 5. NEXT TIME YOUWANT TO ASK SOMETHING, SIMPLY TAP ON THE DIGITAL ASSISTANT AND SPEAK YOUR QUERY
- 6. ALEXA, ASK DOMINO'STO FEED ME. There are many ways to order a pipin' hot Domino's pizza. You can use your smartphone, smash a tiny pizza button or even tweet an emoji to the company's official Twitter account. Now, finally, it's possible to buy one by shouting at your Amazon Echo speaker in the UK. you'll have to enable the Domino's skill through the Alexa app and link your Domino's and Alexa accounts. The skill supports a few different commands, including "Alexa, ask Domino's to feed me," which instantly requests your favorite order. There's also "Alexa, ask Domino's to track my order," which will explain if your pizza is the oven or out for delivery.
- 7. SEARCH A HASHTAGAND ENTER INTO A WORLD OF INFORMATION AND CONVERSATIONS AROUND ANY TOPIC...
- 8. USE POPULAR HASHTAGSTO FIND POTENTIAL NEW CLIENTS PLUS IDENTIFY AND ENGAGE…
- 9. EVOLUTION OF PREDICTIVE SEARCH SergeyBrin vision when he started Google years ago was that eventually you wouldn’t have to search query at all, and his vision has come true. A monster called AI is able to figure out what information you need without you even asking for it.
- 10. COMMERCE PLATFORMS HAVETHIS INTENT DATA AT SCALE, AND HENCE, CAN ENABLE TARGETING AT A MASSIVE SCALE… Commerce search
- 11. LOCAL SEARCH LEADSTO MORE FOCUSED TRAFFIC AND CONSIDERABLY HIGHER CONVERSION…
- 12. APPS ARE NOWMOVING INTO A DIRECTION FROM MESSAGING APPS TO PAYMENT GATEWAY TO RECEIVING NEWS- FEED AND SO ON..
- 13. YOUTUBE IS THESECOND LARGEST SEARCH ENGINE..