Search Engine Optimization

Search Engine Optimization

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  SEARCH ENGINE OPTIMIZATION NIDHINRAMADAS II – MBA DEPT. OF MANAGEMENT STUDIES, PONDICHERRY UNIVERSITY
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  WHAT IS SEO? “SearchEngine Optimization or SEO is a set of rules that can be followed by website owners to optimize their websites for search engines and thus improve their search engine rankings.”
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  IMPORTANCE OF SEO •To move on top of the SERP, since majority of the users consider only the top 5 results • To improves user experience and usability of a website • To increase trust on the website since top websites are trusted more by the end-users • Good for the social promotion of a website • To increase the traffic on the website • Search engine optimized web site is more likely to have more customers and make more sales
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  WHAT SEARCH ENGINESLOOK FOR? • Relevancy • The quality of your content • User experience • Site speed • Cross-device compatibility • Internal linking
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  TYPES OF SEO •White Hat SEO – White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which do not run afoul of search engine guidelines • Black Hat SEO – Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines
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  …TYPES OF SEO WhiteHat SEO Black Hat SEO Wholesomeness Level High Very Low Techniques Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links. What to Expect Steady, gradual, but lasting growth in rankings. Quick, unpredictable, and short- lasting growth in rankings.
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  SEO SERVICES • WebsiteSEO Audit – A simple website audit can be as short as a few pages long, and would address issues such as missing titles, and lack of content. A comprehensive website SEO audit will be comprised of dozens of pages and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website. • On-Page SEO – On-page search engine optimization is the process of implementing the necessary changes as recommended by an SEO audit. These changes can be implemented by the website owner or an SEO company.
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  …SEO SERVICES • SEOContent Development – SEO content development is the process of creating website content which can come in a variety of forms, including text, infographics, PDFs, searchable databases, web tools, etc. • Link Development – The fundamentals of link building is based on good quality content. If there is no good content on your site that people can link to, it will be very difficult to convince them to do so.
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  …SEO SERVICES • CodeOptimization – Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website’s HTML.
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  DOs OF SEO •Improve the search engine friendliness of your website. • Improve your website's ranking for a well-researched group of keywords over a period of months or years. • Improve your website's rankings by utilizing a well planned and executed search engine optimization campaign, which will cost more than you would have guessed. • Leverage well written, useful, helpful, entertaining, or otherwise interesting content to mount a successful link building campaign which will result in ranking improvements. • Optimize your website's textual content by incorporating a select number of keywords into the text and utilizing the new text to develop an internal link structure which helps magnify the importance of those keywords for the search engines.
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  DON’Ts OF SEO •Make your website irresistible to search engines so that it will rank for any keyword you desire. • Improve your rankings for the most competitive keywords in your industry within a few weeks. • Improve your website's rankings by using run-of-the-mill services such as free directory submissions, and "article writing", and doing it while keeping the cost no higher than your monthly budget for your morning coffee. • Leverage low-quality content • Optimize your website's content by using a secret keyword density and help your site shoot up in search engine result pages for your most desirable keywords.
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  I just starteda website and need quick traffic and don't have much money to invest. I am looking for an SEO company that can get me the same exact links that my competitor has. I understand content is important but I like my website exactly the way it is.I just started an auction website. I want to outrank my competitor, for the word 'online auctions'. My friend just signed up for an SEO service and he is getting 500 directory submissions per month. I want that too! SEO IS NOT FOR ME!
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  REFERENCES • https://www.reliablesoft.net/what-is-search- engine-optimization-and-why-is-it-important/ • https://www.whatisseo.com/ •https://searchenginewatch.com/2016/01/21/s eo-basics-22-essentials-you-need-for- optimizing-your-site/
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  OPTIMIZED!