Searching for the
Entrepreneur DNA
       A European study by
  KAOSPILOTERNE and Eurepean
    Studies at Århus University


             JanBendtsen.dk
The study identified seven
types of entrepreneurs.




         JanBendtsen.dk
The mountaineer
• taking big risks
• need for daily challenges
• accepting high risk
• constant search for challenges - even
  after successes



                 JanBendtsen.dk
Playing child
• easily enthusiastic
• searching pleasure in work
• combining work and hobby
• doesn’t fokus on problems and
  limitations



                 JanBendtsen.dk
The successor
• has inherited a company
• feeling of duty and family-feeling
• customers, product and network
  comes with the company
• intrapreneur rather than
  entrepreneur


                JanBendtsen.dk
The idealist
• wanting more than personal gain
• politically conscious
• focus on taking action
• ambition of making af difference on
  society



                 JanBendtsen.dk
The business man
• wants to earn a lot of money
• considerations about society and
  environment do not go before profit
• fokus on goals and bottom line
• high education and skills



                JanBendtsen.dk
The globalist
• the world is where I work
• strong wish to work in international
  networks
• open to all cultures and
  environments
• making af product for international
  sales
                JanBendtsen.dk
The survivor
• driven by need rather than pleasure
• not searching challenges
• starting from the bottom
• a high degree of freedom – after all




                JanBendtsen.dk

Searching for the entrepreneur dna

  • 1.
    Searching for the EntrepreneurDNA A European study by KAOSPILOTERNE and Eurepean Studies at Århus University JanBendtsen.dk
  • 2.
    The study identifiedseven types of entrepreneurs. JanBendtsen.dk
  • 3.
    The mountaineer • takingbig risks • need for daily challenges • accepting high risk • constant search for challenges - even after successes JanBendtsen.dk
  • 4.
    Playing child • easilyenthusiastic • searching pleasure in work • combining work and hobby • doesn’t fokus on problems and limitations JanBendtsen.dk
  • 5.
    The successor • hasinherited a company • feeling of duty and family-feeling • customers, product and network comes with the company • intrapreneur rather than entrepreneur JanBendtsen.dk
  • 6.
    The idealist • wantingmore than personal gain • politically conscious • focus on taking action • ambition of making af difference on society JanBendtsen.dk
  • 7.
    The business man •wants to earn a lot of money • considerations about society and environment do not go before profit • fokus on goals and bottom line • high education and skills JanBendtsen.dk
  • 8.
    The globalist • theworld is where I work • strong wish to work in international networks • open to all cultures and environments • making af product for international sales JanBendtsen.dk
  • 9.
    The survivor • drivenby need rather than pleasure • not searching challenges • starting from the bottom • a high degree of freedom – after all JanBendtsen.dk