Secret of Honda Success.

Secret of Honda Success.

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  SECRET OF HONDA’SSUCCESS Presented by : Sheetal Verma
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  Introduction  Honda Motorcompany, Ltd is a Japanese Public multinational conglomerate corporation primarily known as a manufacturer of automobiles, motorcycles, and power equipment.  It is the worlds largest motorcycle manufacturer established by Soichiro Honda in 1947.  It was the eighth largest automobile manufacturer in the world in 2015.  The first Japanese automobile manufacturer to realise a dedicated luxury brand “Acura” in 1986.  Honda has an advanced Research & Development which develops robots called Humanoids.
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  Product Line
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  Problem Generated • Consideredrude & unfriendly“Hell Angels” • Targeted those customers who did not prefer traditional heavy motor cycle “You meet the Nicest People on Honda”
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  Honda Super Cub CompanyAmerican Honda Motors. co Target Market US Market & European Market Price US$ 250 ( approx.) USP Combination of moped & scooter Feature Could carry two passenger, smaller & easy to ride Target audience Only those who didn't prefer bigger motor-cycle Competitors General Motors, Ford and Chrysler
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  Honda of AmericanManufacturing (HAM) HAM had set up their production line model in less than a day. American workers teamed with each other & concentrated only on the task as They had followed Japanese workers work style or culture where they were given feedback of their work in trace and where they could locate the point of their problems. Honda had its manufacturing facility (HAM) for bikes in 1979 and for cars in 1982.
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  Analysis by EminentPeople BCG said the success of Honda was due to large scale production. Richard Pascale claimed Honda’s research team understood the need for small motorcycles that attracted local population. Prahalad-Hamel focused more on core competencies. The core competency was nothing but its expertise in making advanced engines.
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  Strategies Adopted byHonda Corporate Level Strategy:- • Superior fuel economy • Optimum safety • Driving Pleasure • Expansion Business Level:-  Effective R&D system  Did not globalize instead localize  Durability & Reliability
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  Strategies Adopted byHonda (Cont.) Operational Level:-  High Level of transparency  Keep evaluating & risk managing Functional Level:-  Adaptability & hard work of workers ( e.g. HAM) Individual Strategy:-  “The Joy of Selling”  Did not globalize instead localize
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  Marketing Strategies: American Market Thedifferent marketing strategies used by Honda was:  Cost leadership  Continuous innovations  Changing mentality of people New Trends:  Promotion on digital platform.  Self driving cars, EV’s
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  The Success Story Reasonsfor the success are : • Advancement in Technology • Expert in:  PESTEL  SWOT • Providing superior services • Respect for individuals • Teamwork
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  Success represents the1% of your work which results from the 99% that is called failure….. Thank You for your Attention!