Selected Works July 2012 by Jun Lim

Hello.
Nice to meet you.
My name is Lim Jun Yuen, Jun for short.
I’m a graphic designer from Kuala Lumpur, Malaysia.

Thank you for the opportunity
to share my work.

Any criticism and comments
are welcome.

Selected works:
Logo & Identity
TGV Cinemas
Brand Identity for a local cinema.

Logo & Identity TGV Cinemas
The One Academy College of Communication Design
Graphic Design: Corporate Identity & Brand Communication 2

As the film is rolling on the projector, not only the film reel It’s here. This time we’re looking back at works from
gets larger on the end, it also represents the higher level of selected directors lost in time. See how the world’s beloved
experience gained by our audience. TGV is a place where you craftsmen behind the cameras express their creativity on the
can place yourself in someone else’s shoes or to feel what human existence. All this in Kuala Lumpur’s premier event
you can’t in reality; a place to broaden your perspective. featuring the acclaimed directors themselves!

TGV also opens up both ends of a film; we bring in works
from the creative, project it, and make sure you leave with
experiences you never thought you’d have.

Enlarging Existence

The theme of the festival signifies that as the films are being
Colour
projected (loop/process), you gain larger perspectives to our
Variation existence (see what others see).

KLIFF further empower this experience by bringing films
together from all over the world and expose you to people
behind the camera.
B&W Positive
Day 1 – 6: Films and talk from a specific director
Day 8 – 9: International film competition

B&W Negative


KLIFF
Enlarging
Existence
It’s here. This time we’re looking back at works
KUALA LUMPUR
INTERNATIONAL
FILM FESTIVAL
KUALA LUMPUR
INTERNATIONAL
FILM FESTIVAL KLIFF Enlarging
Existence
It’s here. This time we’re looking back at works
from selected directors lost in time. See how the
from selected directors lost in time. See how the

23
world's beloved craftsmen behind the cameras
world's beloved craftsmen behind the cameras
express their creativity on the human existence.
express their creativity on the human existence.
All this in Kuala Lumpur's premier event featuring
All this in Kuala Lumpur's premier event featuring
the acclaimed directors themselves!
the acclaimed directors themselves!

23 24 25 24 25
Hayao Miyazaki
My Neighbor Totoro (1988)
Princess Mononoke (1997)
Christopher Nolan
Memento (2000)
The Prestige (2006)
Quentin Tarantino
Pulp Fiction (1994)
Kill Bill: Vol 1, 2 (2003, 2004)
Hayao Miyazaki Christopher Nolan
Memento (2000)
The Prestige (2006)
Quentin Tarantino
Pulp Fiction (1994)
Kill Bill: Vol 1, 2 (2003, 2004)
Spirited Away (2001)
Howl's Moving Castle (2004)
The Dark Knight (2008)
Inception (2010)
Death Proof (2007)
Inglorious Basterds (2009)
My Neighbour Totoro (1988) The Dark Knight (2008)
Inception (2010)
Death Proof (2007)
Inglorious Basterds (2009)
Princess Mononoke (1997)
Spirited Away (2001)
Howl’s Moving Castle (2004)

.10.2010
26 27 28 26 27 28
James Cameron Peter Jackson Tim Burton James Cameron Peter Jackson Tim Burton
The Terminator (1984) Lord of the Rings trilogy (2001,2002,2003) Edward Scissorhands (1990) The Terminator (1984) Lord of the Rings trilogy (2001,2002,2003) Edward Scissorhands (1990)
Terminator 2: Judgment Day (1991) King Kong (2005) Charlie and the Terminator 2: Judgment Day (1991) King Kong (2005) Charlie and the
Titanic (1997) District 9 (2009) Chocolate Factory (2005) Titanic (1997) District 9 (2009) Chocolate Factory (2005)
Avatar (2009) Corpse Bride (2005) Avatar (2009) Corpse Bride (2005)
Alice in Wonderland (2009) Alice in Wonderland (2009)

29 .10.2010
30 31 29 30 31
Clint Eastwood Competition 2010
Of Gods and Men
by Xavier BEAUVOIS
Competition 2010
Outrage
by Takeshi KITANO
Clint Eastwood
Million Dollar Baby (2004)
Letters from Iwo Jima (2006)
Competition 2010
Of Gods and Men
by Xavier BEAUVOIS
Competition 2010
Outrage
by Takeshi KITANO
Million Dollar Baby (2004) Our Life Poetry Changeling (2008) Our Life Poetry
by Daniele LUCHETTI by LEE Chang-dong Gran Torino (2008) by Daniele LUCHETTI by LEE Chang-dong
Letters from Iwo Jima (2006) The Princess of Montpensier Chongqing Blues The Princess of Montpensier Chongqing Blues
by Bertrand TAVERNIER by WANG Xiaoshuai by Bertrand TAVERNIER by WANG Xiaoshuai
Changeling (2008) Uncle Boonmee Who Can Recall His Past Lives The Housemaid Uncle Boonmee Who Can Recall His Past Lives The Housemaid
by Apichatpong WEERASETHAKUL by IM Sangsoo by Apichatpong WEERASETHAKUL by IM Sangsoo
Gran Torino (2008)

WWW.KLIFF.COM WWW.KLIFF.COM
Oﬃcial partners: Organized by: Oﬃcial partners: Organized by:


KUALA LUMPUR
INTERNATIONAL
FILM FESTIVAL

26 James Cameron
The Terminator (1984)
Terminator 2: Judgment Day (1991)
Titanic (1997)
Avatar (2009)

ORGANIZED BY:

WWW.KLIFF.COM

Logo & Identity
Kris Maglev Train
Corporate Identity for a eco-friendly
public transportation.

Logo & Identity Kris Maglev Train

Corporate Typeface

PF Square Sans Pro

AaBbCc01
Electricity Eco-friendly Aerodynamic
(renewable energy)

PF Square Sans Pro ABCDEFGHIJKLMNO
Light PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (.,:;-*!?’)

Regular PQRSTUVWXYZ
0123456789 (.,:;-*!?’)
Medium PQRSTUVWXYZ
0123456789 (.,:;-*!?’)
Bold PQRSTUVWXYZ
0123456789 (.,:;-*!?’)


18 March 2010

All Secretaries
Kris Transportation Berhad
No. 21, Jalan Laju 5,
Taman Tun Dr Ismail,
45600 Kuala Lumpur, Malaysia

Dear Secretaries,

Re: Letterhead Stationary

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur vitae suscipit lacus. Proin dictum nibh nec nisi
elementum vitae blandit sapien molestie. Phasellus vitae diam nec risus auctor ornare. Mauris leo orci, rutrum in
rutrum ac, elementum a mi. Ut posuere est quis justo volutpat vulputate. Duis pulvinar odio est.

Ut mattis suscipit tellus, vitae egestas nisl venenatis sit amet. Ut ante massa, semper eu mollis eu, rutrum vitae
tortor. Nunc laoreet justo ac diam molestie vel rhoncus risus scelerisque. Donec tellus eros, tempus non egestas
sed, semper vel felis. Nulla imperdiet est justo, a elementum turpis. Vivamus quis mollis justo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc in enim odio, quis sollicitudin purus. Cum sociis
natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla vitae dapibus enim. Nunc vitae
nibh a dolor imperdiet eleifend quis in nisi. Praesent sed turpis ut tortor eleifend accumsan eget lacinia lacus.
Maecenas aliquam porta dolor non dictum.

Yours faithfully,
for Kris Transportation Berhad

Lim Jun Yuen
Managing Director


kris.com.my

kris.com.my kris.com.my

Brand Identity
Vapulse E-cigarettes
& Mistlab Smoke Juice
Brand Identity for a healthier
smoking alternative.

Brand Identity Vapulse E-cigarettes
Freelance project
BRAND PERSONALITY

VAPULSE MISTLAB
Offering people a better and safer smoking Specialized in quality smoke juice that is safe to
experience with electronic vapourizer. inhale yet comes with great taste

Trustworthy
Elegant
Confidence
Classic
Fashionable
Responsible
Innovative
JUDE LAW FOR DUNHILL Safe LOCAL DOCTOR
Serious
Friendly
Confident

MARLBORO MAN

TOYOTA PRIUS HYBRID DRIVE

Freelance project
LOGO DESIGN

VAPULSE MISTLAB
Vitality, Water
Pulse Molecules

Freelance project
VAPULSE PACKAGING DESIGN
VAPULSE PACKAGING

PROLOGUE KIT

CARTOMIZER PROLOGUE KIT
Frosty Menthol
Directions of Use: Remove rubber caps and screw onto
0 mg
Cool, Fresh
battery. Store in a cool, dark place. Use within 2 weeks
after opening. Keep out of children.

Product may contain nicotine (refer to the label).
condition. Stop use if you show any sensitivity to this product.
to use if pregnant, breast-feeding or suffer from any medical
to treat any medical condition or habit. Consult a doctor prior
Warning: Use only if above legal age. Do not use this product
Frosty Menthol offers real and FINEST LIQUID
strong menthol flavour. It gives MADE BY
you the most refreshing and
chilling sensation that you can
ever experience.

vapulse.com
FROSTY Vapulse’s 2-piece design
‘Cartomizer’ is a cartridge

MENTHOL
with atomizer built in.

NO CLEANING AND HIGH VAPOUR
MAINTENANCE VOLUME
5 CARTOMIZERS FRESH AND STORE MORE LIQUID
DELICIOUS FLAVOUR (up to 300 puff or
Nicotine level: None 0mg 1 pack cigarette)

ASSEMBLED IN MALAYSIA
Ingredients origin from USA & Europe

Glycerin, Natural & Artificial Flavoring.
USP Propylene Glycol, USP Vegetable
Directions of Use: Remove rubber caps and screw onto

Smooth Tabacco Warm, Aromatic 0 mg
Ingredients:
battery. Store in a cool, dark place. Use within 2 weeks
after opening. Keep out of children.

Product may contain nicotine (refer to the label).
condition. Stop use if you show any sensitivity to this product.
to use if pregnant, breast-feeding or suffer from any medical
to treat any medical condition or habit. Consult a doctor prior
Warning: Use only if above legal age. Do not use this product
Our Smooth Tobacco flavour has FINEST LIQUID
a rich essence of Virginia and MADE BY
Burley Tobaccos. The full flavour
with sweetness will give you the
smoothest ‘vaping’ experience.

vapulse.com
SMOOTH Vapulse’s 2-piece design
‘Cartomizer’ is a cartridge

TOBACCO
with atomizer built in.

NO CLEANING AND HIGH VAPOUR
MAINTENANCE VOLUME
5 CARTOMIZERS FRESH AND STORE MORE LIQUID
DELICIOUS FLAVOUR (up to 300 puff or
Nicotine level: None 0mg 1 pack cigarette)

ASSEMBLED IN MALAYSIA
prologue
Ingredients origin from USA & Europe

Glycerin, Natural & Artificial Flavoring.
USP Propylene Glycol, USP Vegetable
Ingredients:

Logo & Identity
Frette & Deer
Logo & Identity for a online boutique shop.

Logo & Identity Frette & Deer

Logo & Identity
Mid Hill Films
Art Direction

Logo & Identity for a group of film enthusiast.

Logo & Identity
Mid Hill Films
Art Direction Participation in Kuala Lumpur 48 hour film project 2011
as Director and Director of Photography.

Brand Identity
Diametrics Design
Brand Identity for a Interior Design firm.

Brand Identity Diametrics Design Upper Class
In collaboration with Studio MMCMM

Mix & Match Luxury
Elegant
Expensive
Energetic
Casual Detailed
Timeless

Handcrafted

Grey tones
Master of
Complications
Franck Muller
Black and white

Sarah Pacini

Elegant
Diametrics Design Reliable

Brand Personality

Comfortable
Eco-friendly
Kikki stationary Simple

Lexus Hybrid Car, black
Concerning

Responsible
Blocks of shapes

Caring Bold

Patricia Ulquiola Isay Weinfeld
Sustainable

Unique Minimal
Clean White
Warm
Classy

Avant-Garde

Timeless
Surprises

Brand Identity Diametrics Design

BOLD
+
WARM

Stationery Design Diametrics Design
Stationery Design

Diametrics Design
Letter head (continuous sheet)
Stationery Design
Size Standard A4, 210 mm (w) × 297 mm (h) Envelope
Diametrics Design Size close size 220 mm (w) × 110 mm (h)
Colour 1 side 1 spot colour (Pantone 470 U)
Stationery Design open size 252 mm (w) × 251 mm (h)
Complimentary Card
Stock Maple White 100gsm (RJ Paper, Tel. 03 6257 6615)
Colour 1 side 2 spot colours (Pantone 7533 U, Pantone 470 U)
Size 99 mm (w) × 99 mm (h)
Letter head (opening sheet) Colour Front 1 spot colour (Pantone 470 U)
Back 1 spot colour (Pantone 7533 U) Finishing Die cut + gluing
Size Standard A4, 210 mm (w) × 297 mm (h)

Diametrics Design
Colour 1 side 2 spot colours (Pantone 7533 U, Pantone 470 U)

Brand Identity Stock Maple White 100gsm (RJ Paper, Tel. 03 6257 6615)

Diametrics Design
Stationery Design

Business Card

Size 55 mm (w) × 85 mm (h)

Colour Front 2 spot colours (Pantone 7533 U, Pantone 470 U)
Back 1 spot colour (Pantone 7533 U)


diametrics.com.my
Front - A Front - B

W
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Front W I T H CO M P L I M E N TS

GO LEE BIN N G SOO K T E N G

M M
+6 +6
0 1 9 3 2 8 242 1 0 1 7 8 8 4 9 1 73

03 7728 1312
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lb.go soo k te n g

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@diametrics.com.my @diametrics.com.my

+6
03 7728 1313
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Front - C Front - D

C 3 1 0 L E V E L 3 , C E N T R A L W IN G MA L L , ME T R OPOL ITA N S QUA R E , N O. 2 JA L A N PJ U 8 / 1 ,
B A N DA R DA M A N SA R A P E R DA N A , 478 2 0 PE TA L IN G JAYA , S E L A N G OR , MA L AYS IA
SHIREEN AFFENDY SAMA N T H A N G

M M
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0 1 7 672 6972 0 1 7 5 84 8 1 43

E E
shireen samantha
@diametrics.com.my @diametrics.com.my DIAMETRICS DESIGN
Diametrics Design
T F W
C 3 1 0 L E V E L 3 , C E N T R A L W I N G M A L L , M E T R O P O L I TA N S Q UA R E , N O. 2 JA L A N PJ U 8 / 1 , +6 +6 w w w.
B A N DA R DA M A N SA R A P E R DA N A , 478 2 0 P E TA L I N G JAYA , S E L A N G O R , M A L AYS I A 03 7728 1313 03 7728 1312 diametrics.com.my
Stationery Design
Diametrics Design
Stationery Design

DIAMETRICS DESIGN
Corporate Profile Divider

Size Standard A4, set of 4. 210 mm (w) × 297 mm (h)
Corporate Profile Folder A
Colour Front 1 process colour (Black) + 1 spot colour (Pantone 7533 U)
Size close size 225 mm (w) Back
× 305 mm (h) Back 1 spot colour (Pantone 7533 U)
open size 678 mm (w) × 305 mm (h)
Stock Invercote G C1SBack
Matt 350gsm (Hiap Moh, Tel. 03 9172 6229)
Intellectual Property Rights of Studio MMCMM Sdn Bhd
Colour Cover [uncoated surface] 1 spot colour (Pantone 7533 U)
DIAMETRICS DESIGN Not to be copied, distributed or disclosed without
written permission. Intellectual Property Rights of Studio MMCMM Sdn Bhd
Inside [coated surface] 1 spot colour (Pantone 4635 C)
C310 LEVEL 3 Not to be copied, distributed or disclosed without
CENTRAL WING MALL written permission.
METROPOLITAN SQUARE

Finishing Cover & spine copper hot stampingNO.2 JALAN PJU 8/ 1
BANDAR DAMANSARA PERDANA
Not to be copied, distributed or disclosed without
Inside Matte machine varnish
47820 PETALING JAYA
SELANGOR, MALAYSIA
written permission.

T Not to be copied, distributed or disclosed without
+6 written permission.
03 7728 1313
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W
w w w.
diametrics.com.my
D I A M E TR I C S

D I A M E TR I C S
WWW. D I A M E T R I C S .CO M .M Y
DESIGN

DESIGN
DIAMETRICS DESIGN
COMPANY PROFILE
written permission.

RESIDENTIAL

R E TA I L

CO M M E R C I A L
D I A M E TR I C S

WWW. D I A M E T R I C S .CO M .M Y
DESIGN

written permission.


Illustration
Sunway Lagoon
Main Entrance Design
Illustration & Design for Main Entrance
of a local theme park.

Illustration
Sunway Lagoon
Sunway Lagoon
Entrance Design
In collaboration with Edmond Chua & Yee Jin Sha

Objective Execution Pantone Colour
To create a welcoming entrance design base on the slogan The 4 pantone colours we selected are based on the 2 corporate colours of
“come feel the fun” Sunway Lagoon, orange and blue. The colours have to be fun, vibrant and PANTONE 534 C
energetic. Therefore, we picked orangish red to compliment the orange.
PANTONE 3105 C
Idea Design wise, the middle section is strategically design to be larger to
capture attention from far and when people approach closer, the landmark
A little teaser of the fun at the entrance. The main fun factor of identities at the side will provide a clearer picture of Sunway Lagoon, PANTONE 1375 C
Sunway Lagoon is its slides and waves. Therefore we chose waves demonstrating “come feel the fun”.
as our main design element. The ﬂow of the elements around PANTONE 185 C
the Sunway Lagoon logo suggests its fun and exciting range of We like to leave some parts of the entrance with no design to link Sunway
entertainment. We also placed its landmark identities at the side Lagoon back to other Sunway properties like Sunway Pyramid, Sunway
to show the huge variety of fun. Resort, etc.

Illustration Sunway Lagoon
In collaboration with Edmond Chua & Yee Jin Sha

Extreme Park Surf Beach Water Park Amusement Park Wildlife Park Wild Wild West Scream Park

Thank you.

Type credits: Lim Jun Yuen
1) Dutch Type Library’s Nobel Kuala Lumpur, Malaysia
2) Fontfont’s Absara junyuen@gmail.com
+6 012 215 9039

Selected Works July 2012 by Jun Lim

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