Self identity - giddens in gauntlett - media,

Self identity - giddens in gauntlett - media,

• 1.
  Self-Identity – A.Giddens in Gauntlett - Media, Gender and Identity.
• 2.
  • Expresses ideason how people shape their self- identity in modern societies and the role of the media. • - issues relating to gender are important - especially rise of feminism • - democratisation of the media "we media": representations, ideologies and • - globalisation • - 'the third way' - key proponent - neither 'right' nor 'left' (Marxist)
• 3.
  • - concerned with the 'micro' level - with actions of the individual (Weber) not just 'macro' level generalisations • - 'structuration' bridges the gap between 'macro' and 'micro' levels of society = society not random individual acts but also not determined by social forces - it is a combination of the two - individual acts can also impact upon the structure and change it • - there is a social structure - traditions, institutions, moral codes, established ways of doing things (dominant) but these can be changed when people start to ignore them, replace them or reproduce them differently (negotiated)
• 4.
  • - interface between society and media seen as a state of struggle where readings are negotiated - pluralistic • - social rules are 'unwritten' but accepted by all in a society as what is normal they have no formal force to back them up • - deviation from social conventions is met with horror - gender issues • - 'society only has form, and that form only has effects on people, in so far as structure is produced and reproduced in what people do' 1998 • - traditional (social precedents) v post-traditional (reflexive reconstruction
• 5.
  • - in traditional societies 'self' is socially defined in a post- traditional society individuals need to construct 'self' • - 'macro' level institutions cannot be seen in isolation • - changes in sexuality (relationships/behaviour), in our society cannot be explained at 'macro' level as capitalism and the 'moral authorities' of the state would prefer monogamous family lives - so must be 'micro' level • - role of 'drama' of the media telling a 'good story' - this has an influence on what people view as 'acceptable' desensitisation • " ideas from the media do not merely reflect the social world...but contribute to its shape.." Gautlett, 2008
• 6.
  • - 'self' can only be constructed from a range of goods on offer in media - these are pre-determined by tradition (advertising) • - "the media in modernity offers possibilities and celebrates diversity, but offers narrow interpretations of certain roles or lifestyles" Gauntlett, 2008 • - process of constant negotiation and refexivity to find 'self' - not fixed • - ideas offered by media are more open that ever before due to digital revolution
• 7.
  • - 'self' can only be constructed from a range of goods on offer in media - these are pre-determined by tradition (advertising) • - "the media in modernity offers possibilities and celebrates diversity, but offers narrow interpretations of certain roles or lifestyles" Gauntlett, 2008 • - process of constant negotiation and refexivity to find 'self' - not fixed • - ideas offered by media are more open that ever before due to digital revolution