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Selling-on-Amazon (1) people lead to ecommerce .pptx
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- 3. What is aPrivate Label? • Private Label means that your product is manufactured from a third party (which may be in any country), but you will sell it under your brand name. • You will sell your products under your brand name and, this brand is your asset • This is the most famous business model on Amazon, and many small brands take their start from here.
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- 5. What is FBAModel? • FBA means Fulfilled by Amazon. • You simply send your inventory to Amazon, and when customers purchase your product, Amazon ships it directly to them. • From storage to customer support, Amazon handles everything.
- 6. What is FBMModel? • FBM means Fulfilled by Merchant. • Whenever a customer purchases from you, you have to pack your product and send it to the customer directly. • Amazon customers are addicted to the quick service; that’s why the FBM model is not preferred.
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- 8. Steps for startingyour Amazon Business Your Amazon journey consists of these steps: 1. Account Creation 2. Product Research 3. Sourcing 4. Listing creation 5. Launch & Rank 6. Scale your Business
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- 10. Documents Required forAccount Creation • You can create Amazon Account from any of the approved countries with these documents: – ID Verification Document (Driving License or Passport) – Physical Address – Mobile Number – Utility Bill – Physical Bank Account with Credit Card
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- 12. What to Sell? •You know that Amazon business has potential, but what can you sell for making money. • Selling any product on Amazon may not result in a successful experience; product research and analysis are critical for this business model. • Now you will learn: o What type of product is right for you? o What products to avoid? o How to identify a winning product opportunity?
- 13. EG Product Criteria SellingPrice: $15- $ 50 Reviews: Average of 500 reviews in top 10 BSR: At least 3 sellers in the top 16 with BSR less than 10K Seasonality: Not seasonal Brand: Must not be Brand Dominant
- 14. How to findyour winning product?
- 15. EG Product Criteria Howto overwhelm your competition with Product Differentiation? • Ask yourself why the customer should purchase from you instead of your competitors. • Product Differentiation means to give a reason to the customer for purchasing your product instead of the competitors.
- 16. Tools • Helium 10 •Jungle Scout • Viral Launch
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- 18. Who will manufactureyour product? • If you can manufacture your product, this is a big advantage. • If you can’t manufacture it, don’t worry you can take advantage of the local manufacturers. • Sialkot is full such amazing opportunities.
- 19. Samples • Finalize atleast three suppliers for your product. • Always take samples from your supplier and analyze the quality of the sample. • Check the quality of the samples, abuse the samples.
- 20. Placing your order •Finalize your supplier • Check the samples you received and decide which supplier gave you the best samples. • You have to finalize one supplier on the base of: o Sample quality o Ease of communication o Price Place your order • After finalizing your supplier now, you can place the order. • Place the order for at least two months inventory.
- 21. Placing Your Order Inspection •Once your suppliers say that your product's manufacturing is completed, visit the supplier and check if the product's quality is up to the mark. • If you can't visit yourself, you can hire someone to do this for you.
- 22. Shipping Find a FreightForwarder • After duly assessing the manufacturing quality of your product, you can ship it to Amazon. Shipping types • There are two types of Shipping: 1) By Air: It is fast but expensive 2) By Sea: It is slow but cheaper
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- 24. Listing Components • YourAmazon Listing consists of these components: o Images o Title o Bullets o Description o EBC (Enhanced Brand Content) o Video
- 25. Listing Components Images • Imagesare the first thing that the customer sees in your listing. • If your images are not good, then it will be tough to make sales. • On the other hand, if your images are perfect, then they will boost your sales.
- 26. Importance of EBC& Video • Video and EBC are very important and have a high impact on customer conversion. • Adding a video and EBC will increase your sales by 3%-7%.
- 27. Keywords • Keywords arethe names used by customers to search for your product on Amazon. • Knowing all the keywords of your product is very important, to index them and obtain sales from all the keywords. • Find the keywords which are being used by your competitors. • Use those keywords in your listing and rank on them to get sales from where your competitors are also getting.
- 28. How to findkeywords? • For finding keywords, you need these tools: Helium10 Viral Launch
- 29. Where to usethe keywords? • Keywords in some parts of your listing play a more important role than other parts. • This is the keyword weight-age to follow on Amazon: o Title o Search terms o Other Attributes o Bullet Points o Description • Don't stuff your keywords. • The use of the keywords should be such that they make perfect sense in the sentences. • Do not neglect grammar and common sense just to stuff the keywords.
- 30. Listing Content • Usekiller content to attract customers. • Describe the benefits of your product. • Use emotional sentences. Tell the customers how your product will solve their problems. • Your content should have a strong impact on the customer so that he makes a purchase from you.
- 31. Maximize your saleswith Launch & Rank
- 32. Why Launch &Rank Your Product? • Just listing your product on Amazon does not mean that you will start getting sales. • When a buyer searches for a product on Amazon, it does not go beyond the first or second page. This means that customers will not purchase from you when you list a new product until you can rank to the top positions
- 33. Ranking Strategies • Forranking your product to the top positions, we use these two strategies: o The Product Testers Method o PPC
- 34. The Product TestersMethod • In this ranking method, we will generate sales by doing Giveaways. • We offer our product for free and advertise it on Social Media. • Customers purchase our product at full price, and we refund them through PayPal. • Although we have done the refund but in Amazon’s eyes, this is counted as a full order and helps increase sales velocity. • More sales (by this method + organic orders) means high sales velocity, which in turn improves our ranking.
- 35. PPC • PPC standsfor Pay Per Click • We use PPC for advertising our product on Sponsored positions on Amazon. • PPC is also used to rank your products by running PPC Campaigns on your relevant keywords. • There are two types of PPC Campaigns: o Auto: Amazon algorithm runs and decides which keywords will bring you sales. o Manual: You decide on which keywords you should advertise and rank with the help of PPC.
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- 37. How to scaleyour Amazon Business • You have launched your product, so what should be done now? o Add more products to your Brand or add more variations into the products that you have already launched. o Start selling on other marketplaces too. o Start selling on your website too. o Hire VA’s to manage your business
- 38. No money forPL. No Problem
- 39. Strategies to makeMONEY • You have the passion for learning and starting your Amazon journey but don’t have the investment for this. Don’t worry, we have a solution for you too. • You can also gain experience and knowledge without investing huge money by providing Amazon Services. • Start providing Amazon Services on Freelancing websites. • By providing services, you will not only get money but experience too. • Famous Freelancing websites are: o Upwork o Fiverr
- 40. Amazon Wholesale Busines s M odel Amazon Wholesale Muhammad Usman Yousaf
- 41. Welcome “Success usually comesto those who are too busy to be looking for it.” – Henry David Thoreau
- 42. 42 Amazon Wholesale Model Thereare consumers around the globe buying hundreds of millions products on Amazon, Amazon’s sales platform is supported by more than 2 million third-party sellers worldwide; of those sellers, 26% sell products using a sales model called wholesale.
- 43. 43 Amazon Wholesale Model Thereare consumers around the globe buying hundreds of millions products on Amazon, Amazon’s sales platform is supported by more than 2 million third-party sellers worldwide; of those sellers, 26% sell products using a sales model called wholesale.
- 44. In this model,wholesalers actually buy already established products from brands with good sales and revenue then resell them on Amazon. It most of the time base on the buying products in bulk on discounted price from manufacturers or distributors and resell on Amazon. Amazon Wholesale Model
- 45. Wholesale is thepractice of purchasing bulk branded products from another manufacturer, supplier, or distributor to resell to consumers. Examples include popular consumer Electronics, Health & Household, Home & Kitchen and even popular toys. Amazon Wholesale Model
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- 48. STEP 01 STEP06 STEP 02 STEP 05 STEP 03 STEP 04 Amazon Wholesale Process Setting up a seller account Finding high- demand profitable products to sell Sourcing the products (in this case, from suppliers) Managing and growing your business (including inventory, sales, etc.) Promoting the products (in some cases) Creating listings on products already listed on Amazon
- 49. 49 Amazon Wholesale Model No Launching No Sourcing from China No Marketing/Give-Aways/PPC No Running ADs
- 50. Legal Entity EIN Reseller Permit Amazon AccountBank Account Business Requirements Website Email Commercial Address Prep Center Phone Number
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- 52. Sourcing is most ImportantFactor in Amazon Wholesale business. Relationship Building Building relationship with suppliers will help you build long lasting and sustainable business. INTRODUCTION Business Dependency Amazon Wholesale business model absolutely depend on your hunting and sourcing, You need to find new leads all the time to get your business running. Let’s learn more the process in detail.
- 53. Product Hunting Learn producthunting of Amazon Wholesale like Reverse Sourcing, Leaf Sourcing. Product History, Price History, Best Seller Rank (BSR), BuyBox %age, Sellers History Hunting Tools Learn to use different tools for hunting in this process like Keepa, H10, and JS Preserve Data Maintain the Brand and Distribution information on XL sheets, HubSpot Product Hunting In this module, we will go through from different Product Hunting and Sourcing techniques. 53
- 54. 54 EG WS ProductHunting Criteria • Amazon shouldn’t be selling • Brand shouldn’t be the only seller • BSR Check For 90days • More than 3 FBA/FBM seller • Minimum Selling price $15 • Maximum weight 10lbs • Match the product
- 55. 1: Manufacturer is thecompany make brands 2: Buying directly from brands is most beneficial 3: Brand can produce Invoice 55 4: Building Brands relationship is highly reamended 5: Most difficult part in this business 6: It is exceptionally rewarding though 1: Distributor is authorized by the brand to sell its products. 2: Due to work with multiple brands, distributor can be more saucerful 3: Auth. Distributor’s invoice is acceptable by Amazon 4: Opening account much easier with Distributors Obtaining Profitable Suppliers Finding profitable suppliers are the key element of the WS successful business. You work with Manufacturer and Distributors both, below is the brief difference between them. 1 2 3 4 5
- 56. 56 Amazon Wholesale Tools •Keepa • Helium 10 • BuyBotPro • Amzanlyzer • FBAToolkit • Tactical Arbitrage • AmzScout • JungleScout
- 57. 57 Inventory Management • CreatingShipments • Manage Shipments • Manage Inventory Level • Reordering • Labeling • Build a System
- 58. 58 Important Factors • BuyBox • Profit Calculation • Weight Calculation • Cash Flow • Variation
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- 60. 60 Amazon Wholesale Business •We can create our own business from Pakistan • We can build Wholesale business in USA and a handsome profit almost 20% ROI • We can sell other established brands from Pakistan like Utopia, RDX and many others
- 61. 01 02 0304 05 SCALABLE BUSINESS MODEL INVESTMENT FLEXIBILITY LOW RISK SUSTAINABLE BUSINESS INSTANT PROFIT Amazon Wholesale Business
- 62. 62 For Freelancers andVAs Importance Invest on Yourself You are the Brand Endless Opportunity Develop Income Stream Offer your services (UpWork, Fiverr, Freelancer)
- 63. 63 Coming Trainings inEcommerce Galaxy
- 64. Muhammad Usman Yousaf Thanksfor Listening
Editor's Notes
- #51 To use this title animation slide with a new image simply 1) move the top semi-transparent shape to the side, 2) delete placeholder image, 3) click on the picture icon to add a new picture, 4) Move semi-transparent shape back to original position, 5) Update text on slide.