SEMrush: Killer Features

SEMrush
Killer
Features
Marketers face new challenges every day.
SEMrush was initially designed to solve internal
marketing needs — that’s why we know these
challenges inside and out. Discover how our
products can help you handle the main SEO,
PPC, Content, PR, and Social Media problems
and clear time for more creative tasks.
semrush.com

CO
TIV
SEA
COMPETITIVE
RESEARCH
1
Problem
Solution!
Benchmark Yourself Against Any Industry: learn the names
of top industry players by entering one domain. Discover their
traffic share and best-performing channels.
Understand the audience: get a full overview of the
socio-demographic parameters of the niche audience.
Competitors’ digital tactics in detail: explore your rivals’
activities in organic search, PPC and display advertising, social
media and content marketing, and PR.
Any company’s traffic sources: see where your rivals'
web traffic comes from.
Geo distribution of any website’s traffic: view a map of your
competitors’ traffic coming from all across the globe.
Competitors’ advertising: see actual copies of your rivals’ s PPC
ads and get detailed historical data about their past campaigns.
Traffic Analytics, Market Explorer and Competitive Research Toolkit
You need insights on your rivals’ marketing strategies.?
2
Problem
Solution
Brand Monitoring: set up a campaign to track all mentions of your
competitor’s brand name on the web, forums, Twitter and
Instagram. Discover the sites and blogs that mention them and
could be targets for you too.
Backlink Analytics: see all of the websites that link to a
competitor — sort by referring domain with the most authority,
view top anchors, and more.
Backlink Gap: compare up to five websites and discover
the sites that link to your competitors but not you for more
outreach targets.
Brand Monitoring and Backlink Analytics
You don’t know where your competition gets backlinks
and mentions.
!
?

OMPETI
VE RE
ARCH
Problem You need better research to inform your media-buying strategy.
3
VE RE3
VE RE
ARCH
3
ARCH
Solution
Display Advertising reports: see media, text, and HTML display
ads (Google Display Network) from competing
advertisers and publishers in your niche.
Device type data: analyze the density of advertisements that
your competition placed on apple and android mobile devices,
tablets and desktops.
Traffic Analytics: analyze the potential value of a publisher
by estimating their domain’s traffic volume.
Display Advertising and Traffic Analytics!
?
4
Problem
Solution
Traffic Analytics: estimate business capabilities of a potential
prospect based on their web traffic volume and sources,
presence in regions and the gap between them and other rivals.
Organic Research: evaluate a prospect's market position from
different perspectives using multiple metrics (traffic, positions,
competitors, etc.).
Traffic analytics and Organic Research
You lack high-quality data for new business and partnership
generation.
!
?

SSEO
1
Problem
Solution
Over 80 on-page and technical SEO checks: duplicate content,
AMP errors, broken links, HTTPS analysis, hreflang attributes,
crawlability and indexability.
Easy to configure: include and exclude specific pages; schedule
daily or weekly auto-recrawls.
High crawling speed: it takes minutes to crawl hundreds
of your domain’s pages, subdomains and subfolders.
Issues prioritization: detect critical issues on your most viewed
pages and find out how to fix them.
Site Audit
Your rankings suffer due to technical issues on your website.
You need to fix them as quickly as possible.
!
?
2
Problem
Solution
No backlink will go undetected: the tool analyzes data
from the SEMrush database, Google Search Console, and third-
party sources.
Each link gets a toxicity score: over 40 toxicity markers, including
link directories, spam TLDs, and mirror pages.
Lost backlinks recovery: quickly discover lost backlinks and reach
out to their owners.
Automated link removal solution: send out removal requests
to domain owners or add bad links to the disavow list.
Health status updates: monitor the state of your backlink profile
with regular email reports.
Backlink Audit
You’re at risk of being penalized by Google Penguin for having
too many toxic backlinks.
!
?

SEO4
Problem
Solution!
Keyword grouping: keywords are automatically split into
groups/subgroups by topic.
Real-time metrics: CPC, search volume, click potential,
and AdWords competition level.
Keyword difficulty score: see the average keyword difficulty
per keyword or keyword group.
SERP Features overview: discover which SERP features
your target keywords have triggered.
Question-type queries: identify the most searched questions
containing your target keyword.
Keyword Magic Tool
Keyword research is too monotonous and takes ages.?
5
Problem
Solution
An all-encompassing overview panel: a smart combination
of reports featuring organic and paid search results, backlinks,
and display campaigns.
Competitors’ traffic sources: see where their traffic comes
from — direct, search, referral or social.
Keyword gaps: find keywords you haven’t thought of that help
your competitors gain traffic.
Backlink insights: find out who is linking to your competitors
and discover new partnership opportunities.
Domain Analytics and Traffic Analytics
It’s hard to figure out which of your competitors’ SEO practices
are worth applying.
!
?
SEO3
SEO
Problem
Solution
Any device, any location: fast and easy comparison of mobile
vs. desktop performance in any geographical location.
Get notified about any changes: set up alerts to know if your
website is gaining or losing positions in SERPs.
Track up to 20 competitors: compare how you’re performing
against your top competitors.
SERP features analysis: uncover more opportunities to get into
Featured snippets, Local map packs, AMPs, etc.
Position Tracking
Monitoring your website’s positions across different locations
and devices requires the skills of a superhero.
!
?

SEO
Problem
7
Solution!
Daily SERP volatility tracking: follow how much Google’s
search results change on a daily basis — the higher
the volatility, the more likelihood of an algorithm update!
Volatility by industry: compare industries to see if an algorithm
update affected your industry more than others.
Personal score: create a Position Tracking project and Sensor
will give you a “Personal Score” of how much Google’s results
are changing for your target keywords.
Sensor
It’s impossible to keep up with Google’s algorithm changes.?
Problem Optimizing your SEO strategy for each version of your website
makes you go back to the drawing board every other day.
6
Solution
Tracking pages’ performance by device: see your weak points
and concentrate on them.
GSC integration: find the keywords that bring traffic
to specific URLs.
Not provided keywords: get a detailed list of keywords your
pages are indexed for after connecting to your GA account.
Organic Traffic Insights!
?
SEO

SOCIAL
MEDIA
1
Problem
Solution
6 networks tracked: Facebook, Twitter, Instagram, YouTube,
Google+, Pinterest, and LinkedIn.
Vital metrics at your fingertips: audience, activity
and engagement dynamics.
Best-performing content: see competitors' posts that got
the most social engagement.
Social channels comparison: identify the most efficient
platforms your rivals are active on.
Social Media Tracker
The effort you put into competitors’ social media analysis
doesn’t pay off.
!
?
2
Problem
Solution
No switching between tabs: use one tool to post across all major
social networks.
Custom schedules and queues: set your own posting schedule
and put your post in the queue.
Content performance analysis: improve your content
by discovering your top performing posts.
Content ideas: curate content from your favorite sources
via RSS feed and add it to your schedule.
Social Media Booster: promote, get more views, more upvotes
or more clicks for your post without leaving SEMrush
with the new ad manager functionality.
Social Media Poster
Posting across multiple social media accounts and boosting your
posts is difficult unless you have four pairs of eyes like a spider.
!
?
SOCIAL MEDIA

PPPC
2
Problem
Solution
Ads research: explore others’ ads finding them by seed keyword
or by competitor’s domain.
Handy interface for ad creation: character limits, instant preview,
suggestions from your rivals — all gathered in one place.
Advanced editing options: dynamic keyword insertion, bulk
editing, tracking codes and more.
Ad Builder
You lack data, time, or inspiration to create well-
performing ad copy.
!
?
1
Problem
Solution
New keywords within easy reach: reveal competitors' keywords,
get long-tail suggestions, and identify the best keywords
for local PPC campaigns.
Keyword list refining options: easily remove duplicates
and unnecessary elements from your keyword lists.
Cross-group negatives discovery: eliminate keywords that
are causing your ads to compete with each other.
AdWords-friendly export: two clicks to get a .csv file that fits
all AdWords requirements.
PPC Keyword Tool
Managing your PPC keyword lists takes hours of work.
!
?

PPCPPC3
PPC
Problem
Solution
Device targeting analysis: discover which devices and OS your
competitors prefer focusing on.
Location analysis: filter your competitors’ creatives by country
to find out how they localize their campaigns.
Publisher analysis: explore the most popular publishers your
competitors are targeting.
Live ad examples: pinch best visual ideas, find ideas for new
CTAs, explore best-performing banner formats.
The most recent data: filter your results for the last 7, 15, 30,
or 90 days.
Audience targeting: demographic and interests analysis for
publishers and advertisers.
Display Advertising
You spend a lot of budget and effort on testing creatives for
your GDN campaigns.
!
?
5
Problem
Solution
Industry analysis: see how popular an industry is in each state
and how affordable it will be to advertise for keywords
in that industry.
Regional research: compare the average CPC of keywords
in an industry between states to find the most affordable regions
to advertise in.
Search demand calculations: compare the average search
volume of keywords in an industry between states to identify
what searches have the most demand.
CPC Map
You’re unsure which region/state will bring your Google Ads
campaign the most ROI.
!
?
4
Problem
Solution
Comprehensive dashboard: see the estimated volume of traffic
your competitors are getting from PPC, along with the keywords
they’re targeting.
Ad copies: explore your competitors’ ad examples to get
inspiration for your own ads.
Mobile data: see the keywords and ads your rivals are using
in their mobile PPC campaigns.
Advertising Research
You’re not sure which of your competitors’ PPC techniques
are worth using in your campaigns.
!
?

CON
MA
TIN
CONTENT MARKETING
Most popular topics at hand: find ideas that resonate with your
audience in a click.
Easy evaluation: prioritize your search results by volume, difficulty
or topic efficiency.
Data-based analytics: see which subtopic or headline gets
more backlinks.
Popular questions: check what topics people are discussing
in online communities.
Topic ResearchSolution
Problem Finding engaging topics and headlines is a struggle.
1
Problem
2
Quick start: get basic recommendations regarding your page title,
meta description, etc.
Context awareness: see how your rivals used your target keywords.
Perspectives at hand: uncover semantically related words, domains
you should get backlinks from, and potential readability score and
suggested text length.
The content you create doesn't deliver good SEO results.
Solution SEO Content Template!
?

NTENT
ARKE
NG
5
Problem
Solution
New promotional opportunities: find out who mentions you, your
competitors or any particular keywords across the web, forums,
Twitter and Instagram.
Authority score: judge how trustworthy your mention is.
Backlink analysis: discover mentions without a backlink and add
them to your link-building workflow.
Sentiment Analysis: understand what people actually say about
you and classify your mentions by sentiment: positive, negative or
neutral with the help of a machine learning algorithm.
Brand Monitoring
You’re planning a digital PR campaign and struggling to choose
the most effective PR channels.
!
?
3
ARKE3
ARKE
Problem
Solution
Live overall score: real-time scoring of your content’s SEO
potential as you draft a webpage in Google Docs or Wordpress.
Readability analysis: receive a target readability score and
measure how easy it will be to read your new content
in real-time.
Plagiarism check: automatically cross-check the entire internet
for any passages or phrases in your piece of content that appear
elsewhere on the web.
Tone of Voice: define the tone of voice of your content, detect
most casual/formal phrases and align with the overall style
of your message with the help of a machine learning algorithm.
SEO Writing Assistant
It’s hard to know how optimized your content will be as you write.
!
?
Problem Updating content is a never ending story.
4NG4NGSolution
Content audit: learn which pages perform well, and which need
a bit of a brush-up.
All kinds of metrics: measure the quality of your content
by social shares, search queries, backlinks, and user behavior.
External post tracking: monitor the performance of your content
(Google rankings, shares, and more).
Straightforward management: coordinate your content update
workflow right in the tool.
Content Audit!
?

semrush.com
SEMrush
@semrush
linkedin.com/company/semrush
Cooperation inquiry: marketing@semrush.com
Sales inquiry: sales@semrush.com

SEMrush: Killer Features

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