This document discusses making semantic technologies more accessible to non-experts by combining data semantics, mathematical theories of declarative knowledge, and application semantics expressed in English. It proposes a browser-based system for writing and running applications using business rules in open vocabulary English. Examples demonstrate resolving semantic differences between retailer and manufacturer ontology data and answering questions about oil industry SQL data, both through English explanations. The goal is to bridge the gap between people and machines through natural language.