SEO
     and

Social Media
WHY YOU SHOULD CARE
ABOUT   SOCIAL MEDIA
1.                  IVITY
TOP	
  ONLINE	
  ACT
2.
 2/3	
  of	
  the 	
  Inte    rnet	
  
                                     cial	
  
    ulatio      n	
  vis    it	
  so
pop                    	
  web     sites
ne two    rking
3.       CC:
       C
        NT	
  C ONT ENT	
  
CO NSTA
     CREA TION
4.                   STER
 INDE XED	
  2X	
  FA
5.REPUTATION	
  
   AGEMENT	
  TOOL
MAN
6.
     FREE
13using
   tips on
Social Media
          v
to help improve your
  Online PRESENCE



     @KArimFRenn
CREATE	
  SHARE-­‐WORTHY	
  
      CONTENT




 Tip #1
Create Share-Worthy Content             Win the Internet


                                 More Searchers Biased to Seeing
        Share Socially
                                           Your Stuff


Earn the Social Rankings Boost       Amplify Network Reach


  Get Natural Links from
                                   Earn More Social Followers
Content’s Visibility and Value


       Tip #1 : Create Share-Worthy Content
PUT	
  SOCIAL	
  MEDIA	
  
   ICONS	
  ON	
  YOUR	
  
         WEBSITE



Tip #2
Links to the
                                  website’s social
                                   media pages

 Share
buttons

 Tip #2 : Put Social Media Icons on Your Website
ASK	
  PEOPLE	
  TO	
  SHARE




Tip #3
Pay for
 free ?




          Tip #3 : Ask People to Share
TWO	
  TIPS	
  TO	
  GET

THE	
  MOST	
  OUT	
  
       OF	
  FACEB
                  OOK
KEYWORDS	
  	
  IN	
  THE	
  
   ‘ABOUT’	
  SECTION




Tip #4
Highest Place in the CSS Structure of
         the Page to Add Custom Text




Tip #4 : Keywords in the ‘About’ Section
TARGET	
  USERS	
  ON	
  
   f FOR	
  FREE




Tip #5
Target by Location and/or Language




Tip #5 : Target People on C for Free
GRO W	
  YOUR
TWITTER AUDIENC
                  E
KEYWORDS	
  IN	
  YOUR
   t	
  BIO




Tip #6
Tip #6 : Keywords in your M Bio
KEYWORDS	
  EARLY	
  IN	
  
    TWEETS




Tip #7
Only the first few words
                appear in the title




Tip #7 : Keywords Early in Tweets
BUILD	
  RELATIONSHIPS




Tip #8
Reply to Tweets




Handle Negative
   Feedback




 Say Thank You




             Tip #8 : Build Relationships
FOLLOWERS	
  BOOST	
  
  YOUR	
  PAGERANK




Tip #9
Why
  more Followers = higher PageRank ?




When you have a certain number of followers, you have this same
   number of Twitter profiles linking to your Twitter profile.
    More pages linking to your profile = Higher PageRank

      Tip #9 : Followers Boost your PageRank
NAME	
  YOUR	
  t	
  
  PROFILE	
  PICTURE




Tip #10
Pictures on Twitter are indexed too




Tip #10 : Name your Twitter Profile Picture
MP	
  UP	
  YOUR	
  	
  	
  	
  	
  	
  	
  
 RA
GOOGLE+	
  PRESEN
                            CE
CREATE	
  AN	
  OFFICIAL	
  
   BRAND	
  PAGE




Tip #11
Tip #11 : Create an Official Brand Page
ADD	
  A	
  GOOGLE+	
  BADGE	
  
  TO	
  YOUR	
  WEBSITE




 Tip #12
Makes it Easy for People to Add
               you to their Circles




Tip #12 : Add a Google+ Badge to your Website
LINK	
  YOUR	
  GOOGLE+	
  
 PAGE	
  TO	
  YOUR	
  ADS




Tip #13
Get Your Page Verified
 Link your Google+ Page and your website to each
         other to verify that you own both




   Create a new Campaign with
         Social Extensions
Under Ad Extensions > Social, check the box next to
 “Connect my Google+1 Page to my ad campaign
   and enter the landing page URL of your Page




                                        New, Available and Free


       Tip #13 : Link your Google+ Page to Your Ads
GET	
  ON	
  PINTEREST




Bonus Tip
Visual content you already have       Photos of your customers




Strong visuals from Blog Articles   Infographics and Data Charts




               Bonus Tip : Get on Pinterest
Thank You!
       v




  @KArimFRenn
CREDITS
http://www.brafton.com/blog/six-tips-to-make-google-drive-seo-and-social-success-for-your-business-insights-from-adtech-san-francisco April 6, 2012

http://thenextweb.com/socialmedia/2011/05/11/the-top-seo-tips-for-social-media-proles/      May 11, 2011


http://searchengineland.com/the-social-search-revolution-8-social-seo-strategies-to-start-using-right-now-113911   March 20, 2012


http://exciramedia.com/10-reasons-to-care-about-social-media/    Feb 15, 2012

http://socialmouths.com/blog/2012/04/04/social-media-and-seo/      April 4, 2012




                                                      My friends and I are from
                                      http://www.slideshare.net/jessedee/how-to-be-awesome-on-slideshare-6968993

                                                by Jesse Desjardins @JesseDee


                                          The fonts I used were found and downloaded from www.dafont.com
                                       All the photos were either ‘screenshot’ by me or found on Google Images.
                                                        All are property of their respective owners.

SEO and Social Media