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Seo Plan
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). It discusses the importance of branding, creating targeted and relevant content, optimizing websites, using various social media platforms, analyzing web traffic, and continuously improving efforts to maintain high search rankings. The key recommendations include having a consistent logo and branding across all marketing materials, optimizing websites for targeted key phrases, using paid search advertising to enhance organic rankings, engaging customers on social media, and regularly analyzing metrics to guide ongoing optimization.
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Seo Plan
- 1. SEO, SEM, andSMMCorporate SolutionsFrancisco Cervantes, Graphic DesignerWeb Designer Search Engine OptimizationSearch Engine MarketingSocial Media Marketing
- 2. Logo designA logois the brand of the companyRectangle/square like twitterHaving the right type and size logo in your home pageHaving the right type and size logo in all web pages
- 3. Print MediaThe designof all marketing materials is an extension of the logoThe website/facebook/twitter in all print media
- 4. On-line brandingA companylogo, marketing and website should always have a familiar lookA company facebook page similar lookMailing list formVanity URLA company twitter page similar lookCustom Twitter BackgroundRSS feed home pageA company blog page similar lookRSS feed home page
- 5. Corporate BrandingDue tothe over exposure to marketing, it takes more that 12 times for people to acknowledge advertizingHaving logos, brochures, websites, business cards, billboards, advertisings, vehicle graphics, and other marketing and informational match makes branding more effective
- 6. How to have/maintaintop rankingThis does not happen by chanceSetting a target to outperform the current top 2 websitesMonopolize top positions by having multiple websites, blog, YouTube, twitter, facebook, directories
- 7. Is not aboutyouA website is not about your company’s structure but on how your company can solve the problems, needs, or wants of your visitorKnowing by reverse search what the needs or your visitors are and addressing them clearly in your landing pages
- 8. Where is ournicheFind out how are potential clients looking for your company using this Google link http://adwords.google.com/select/KeywordToolExternalList all long tail key termsBechmark KPI’s (Key Performance Indicators)
- 9. Domain namesPurchase .comdomainnames for all long tail key terms
- 10. Strategic MarketingFeature yourmostpopular product/service clearlyCapture the attention of your customers fastLimit too many choices, allow client to dig deeper if the client is overwhelmed with choices they might not purchase any.
- 11. Clear/easy Sale ProcessYour client has to be able to buy the product in the fewest clicks possibleYour client has to be able to see the “Call to Action” in every page
- 12. Content that isrelevantBe the company that gives the most useful information regarding the target phrasesGive relevant and up-to-date information regarding the targeted phrases in a continual basisUse recent content for your landing pagesUse recent content for your SEO, SMM, and BlogsTraining videosTweet Tips
- 13. Content that isrecentBe the company that gives the most recent and frequent information regarding the target phrasesUse recent content for your landing pagesUse recent content for your SEO, SMM, and Blogs
- 14. Content that istargetedKnowing what your client is looking for allows you to market yourself accordinglyUse targeted content for your landing pagesUse targeted content for your SEO, SMM, and Blogs
- 15. Link ExchangeHave asystem to systematically link exchange with websites already in high ranking What a system to check links automaticallyUse inner links to cross reference your own website, blogs, content (list key phrase link to the main landing page for that term)If we link to our top competitors we both rank higherGet posted in .gov websites
- 16. Purchase Links byPRKnowing your own PageRank PR will help you determine the value of purchasing linksBuy only from higher or Equal PR than yoursBuy only from relevant websites
- 17. Dynamic sitemapCreate adynamic sitemap XMLInclude all social media linksInclude list of purchase domain names
- 18. Quality and conciseHeadlinesCreate catchy headlines to send clear message on how product and service addresses visitor’s needsKeep page titles under 70 charactersGive each page on your website a unique title
- 19. Home pageKeep contentcleanFocus on the main thingClear call to actionLinks to Social MediaLinked in follow buttonFacebook barRSS feedsYoutube videoMailing List form/tradeFast download
- 20. Landing pagesA landingpage foe each key phraseKeep content clean focus on key phraseFocus on main product or service that addresses client’s needsClear call to actionIncorporation of Social Media ImagesIncorporation of Social Media VideosIncorporation linking to and from relevant Blogs
- 21. SEOSearch Engine Optimization,The strategic padding of the targeted phrases in the websites titles, text, images, creates high rankingsProcess takes months to achieve and requires constant monitoring and editing to maintain
- 22. SEM – SearchEngine MarketingPPC – Pay-per-click Paid ListingActively pay to be artificially found on targeted phase searches within daysSystem is only 20% effective and requires constant monitoring and budgeting relevant to the value of the target phrasesGoogle/Yahoo/Bing PPCFacebook PPCB2B Linkedin.com PPCB2B Business.com PPCPPC should ONLY enhance SEO not replace it
- 23. e-Mail marketingActively solicitand mine relevant customer information from website, facebook, mailers, contracts & e-mails blastsE-Mails should include links to Social Media Sites and A Social Media Share IconsInclude a join mailing form list on home pageInclude a join mailing list link on all company e-mailsInclude a join mailing form list on e-newsletterInclude a join mailing form list on facebookInclude a join mailing list on mailers/trade offInclude a join mailing form list Invoices/Trade off
- 24. Follow-up/Trade ProcessBefore drivingmore traffic to the site we should make sure we maximize the current traffic and sales processEstablish a downloadable “FREE” product/service/information with no cost to you that should have value to your clientClient trades valid e-mail for trade (verified instantly)Establish a non-sales related follow-up e-mail campaign with sales tracking features
- 25. Company Industry AppsCompanycan create an industry relevant app that would help current and potential customersPost free app in homepageE-mail free app in e-mail blasts
- 26. Company newsletter/home pageTokeep the home page fresh designing the company e-newsletter be the home page keeps it fresh monthlyA small Table of Content of the articles on the newsletter is a good alternativeOffer free e-newsletter, brochure, or manual/to every visitor of your website in exchange for e-mail (pdf)Program so company e-newsletter generates actual traffic to website
- 27. SEO vs. SocialMediaWhile SEO in under the client’s control Social Media is under the customer’s controlSocial media is now more relevant on Search engine ranking than SEOIf you don’t manage and guide what your clients say about you company your unsatisfied clients will
- 28. Long tail keyterms capturedwith Mini sites and BlogsMini sites are an artificial way to create link exchange networksMini sites or blogs can be used to drive focus into less relevant long tail key termsMini sites can focus on a related group of long tail key terms
- 29. facebookEvery company shouldhave a facebook page and post update dailyEvery employee should friend and follow itEvery client should be invited to friend and follow itFacebook is one of the top visited websites todayFacebook bar should befeatured in homepage
- 30. Enforcing home pageto employeesEvery office computer should use the company website as their home pageCompany staff can increase web traffic improving relevance ranking to search engines
- 31. twitterEvery company shouldhave a twitter account and post a tweet dailyEvery employee should follow itEvery client should be invited to followTwitter is the only “same-time” Search EngineTwitter RSS feed should bein Home page and every page
- 32. Blogger/WordPress/JoomlaEvery company shouldpost weeklyEvery employee should like and follow itEvery client should be invited to read subscribe and followRelevant Guest bloggersThe blog is the Hub of the Social Media campaignCreate a video blog
- 33. YouTubeEvery company shouldhave a channel Every employee should subscribe and view videosEvery client should be invited to subscribe and view videosThe internet has grown despite the fact that people have to read it, Video is the future of internetPost YouTube videos on related landing pages Post Infomercial Home page
- 34. Flickr– Image searchesNameall website images with relevant image names. Example: Industry_Location.jpg vs. untitled.jpgUse Image Tag Associability Attributes to create extra padding of key phrasesPost Weekly images to Flickr.com using Key Phrases on names, title, to create top image rakings in YahooOnly non commercial photos/videos
- 35. “neutral” directoryCreate adirectory as a second website to do the things the main website brand won’t or shouldn’t doCustom develop php directory to create industry hub if information
- 36. SynergizeFacebook, twitter, blog,YouTube, and website content can be updated simultaneouslyThe buffalo theory “use all internet marketing efforts your efforts simultaneously” YouTube video produces a tweet, updates a facebook, etc.
- 37. linkedinAll companies shouldcreate their own identity on Linkedin.comAll employees should post their profile in LinkedInCreate LinkedIn groups based on search phrases and industryAdd Linkedin Company follow Button in Home Page
- 38. AnalyzeActively monitoring theweb traffic is the only way maintain continual high rankingsUsing Google Analytics, Omniture, ClickTaleGoogle Search Service/Appliance
- 39. Summit siteSubmit sitetoGoogle paid reviewDmoz.orgYahoo.comMerchant Circle/blogEZLocal.comYellowpages.comYelp.comCitySearch.comMore…
- 40. How to keeptop rankingAnalyze what the websites currently on the top position are doingAnalyze key word density and strategy of top competitorsAnalyze competitors’ matatagsOut perform themOut smart them (Spend less than them but more intelligently)Target to outperform top two ranking websites