SEO Presentation 2-09

SEO Presentation 2-09

• 1.
  SEO Search EngineOptimization The process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
• 2.
  Overview Relative andSearchable Content Domain Information Search Engine Indexing Blog (fresh content) Social Media Ecosystem
• 3.
  Content Well structuredand organized copy Contains headers and sub-headers (break it up) Copy blocks contain relevant high-impact keywords Lists (ordered and not) are important to search engines Unique and concise metadata Unique titles with Page name first (best for book marking) Keywords limited to 14ish Description limited to 150 characters All images/graphics have meta data (alt or title)
• 4.
  Content What wedon’t do! Don't let it take the passion out of our Web copy (just because we have to use certain words doesn't mean we have to sound flat) Don't let it turn Web copy into brochure copy (they're two separate mediums and should be treated that way) Don't let it keep the site content from working with the site visuals (work with the artist and programmer to find ways to keep it SEO friendly and compelling)
• 5.
  Domain Info RegistrationLength of registration is most important “ give SEO time ” SEM important for micro sites or young domains! Server configuration 301 redirects are a permanent way to forward traffic 404 landing pages with more relevant information
• 6.
  Search Engine IndexingNatural or “Organic” Results Placement is the most important marketing tool Heat Maps Submissions to the 3 giants Google http://www.google.com/webmasters/ Yahoo http://siteexplorer.search.yahoo.com/ MSN http://webmaster.live.com/ These 3 search engines make up 95% of web traffic today
• 7.
  Blogging Up todate information Search Engines love “new content” Allows users to subscribe via feed reader Make it visible via RSS feed FeedBurner Blogosphere Blogroll – linkbacks - backlinks Blog Search Engines Bloglines – Blogscope – Technorati – Google Blog Search
• 8.
  Social Ecosystem Del.icio.us – social (book marking) link sharing Digg – social article sharing (blog book marks) Facebook – social networking platform (personal websites) Twitter – micro-blogging platform with discussion capabilities Flickr – image sharing social networks Youtube – video sharing social networks Slideshare – presentation sharing social networks