SEO Report Strategy
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The SEO report summarizes the website's performance over time in key areas like on-page SEO, keyword rankings, content and links. It analyzes topics such as the site's crawlability, core web vitals and internal linking. It also tracks keywords and organic traffic, popular and high-value pages. Additionally, it evaluates current links, link building outreach and the site's link profile. Finally, it examines conversions including micro and macro conversions, revenue and ROI. The report concludes with remarks on completed activities, key results, future plans and recommendations to improve ROI going forward.
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SEO Report Strategy
- 1. SEPTEMBER 16, 2022 SEO Report Strategy By Stefania Borchia, Head of Digital Marketing @FeatureSpace
- 2. On-Page SEO WHAT TO INCLUDE Site's Crawlability HTTPS Core Web Vitals Site Performance Accessibility Internal Linking Markup Tools: SEMrush & Google Lighthouse
- 3. Keywords & Traffic KEYWORD RANKING & ORGANIC VISIBILITY Keywords Ranking How keywords are ranking over time. Organic Visibility Organic Traffic over time. Tools: SEMrush & Google Analytics
- 4. Content Marketing MOST POPULAR PAGES HIGHEST VALUE PAGES The pages that drive the highest volume of organic traffic and the pages with the highest Page Value. Tools: Google Analytics
- 5. Link Building Current Links The number of backlinks and their Authority Score over time. Link Building Outreach Progress The number of sites contacted and the earned links. Link Profile Referring domain's category, backlinks type, link attributes, top pages, countries Tools: SEMrush
- 6. Conversions that do not bring in a financial result but constitute a campaign's result (i.e. brochure download) Micro-Conversions Report both direct and assisted conversions to better understand the customer's journey. Direct & Assisted Conversions Conversions associated with a financial result (i.e. online purchase or booking) Macro-Conversions Report the revenue that conversions helped to generate and the final ROI for each campaign Revenue & ROI Conversions Tools: Google Analytics & Google Attribution Modelling
- 7. Final Remarks What tasks have been completed and the positive results they delivered. Completed Activities Key Results & Accomplishments Based on past plans what still needs to be accomplished in the next month. Future Activities What's been planned Make recommendations based on past results so that future activities will deliver better results (higher ROI). Recommendations Professional Insights