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SEO & Social Media - True Link Love
The document discusses the evolving landscape of SEO and social media, emphasizing that platforms like Facebook and Twitter are competing with traditional search engines like Google. It outlines critical elements of SEO, including technical aspects, keywords, content, and links, while arguing the importance of leveraging social media for visibility and link-building. The presentation highlights the different search behaviors across platforms and suggests strategies for effectively acquiring links through social media engagement.
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SEO & Social Media - True Link Love
- 1. SEO & SocialMedia Sweden Social Web Camp 2009
- 2. The Big Three– or are they?
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- 4. Search Engines -US ComScore, July 2009
- 5. Unique visitors USCompete, July 2009
- 6. Search Engines Today?Why can’t you say that Facebook or Twitter is a Search Engine? You do search, but in a different kind of way Twitter & Facebook are real competition to Google
- 7. SEO is notonly Google... When I talk SEO I talk about every Search Engine – Twitter & Facebook included
- 8. Facebooks new search– did U know?
- 9. Twitter Search –King of Really Real Time
- 10. SEO differs quitea bit SEO for Facebook & Twitter differs a lot from SEO for contextual results in Google/Bing/Yahoo I will only go through ordinary SEO in this presentation. SEO for which engine/site?
- 11. SEO differs quitea bit Why is SEO so important?
- 12. How do youclick? 89,7% - Click on First page 5,93% - Click on Second page 4,37% - Click on page three and the rest
- 13. The Michael Jacksoncase 6,12 million * searched for ”Michael Jackson” in July * Broad match, Sweden The Michael Jackson case
- 14. The newspapers coulddominate! Aftonbladet & Expressen and other large newspapers could have 2 results on page one on Google for almost every search related to Michael Jackson Let’s just say 10% Search Traffic = 612 000 visitors The newspapers could dominate!
- 15. SEO vs SocialMedia? 75-100 000 Swedes have Twitter 1,9 million Swedes reads blogs 2,4 million Swedes have Facebook (almost ¼ of the population) How many Google? SEO vs Social Media?
- 16. Search Engines Criterias(one way to see it) Technical Aspects Keywords & Content Links Everything regarding it Domain & Language
- 17. 1. Domain &Language (examples) Age of domain Anchor text in domain name TLD (.se .dk .co.uk etc.) Language targeting Example: Canada – French and English
- 18. 2. Technical Aspects (examples) Unique Titles Unique META Information Crawling issues Sitemap.xml Robots.txt URL:s Technical On-Page - <h1>, <h2> etc. “ Technical Aspects are important”
- 19. 3. Keywords &Content (examples) Keyword research Keywords in Title Keywords in content Keywords in H1, H2, HX META Description text “ Content is King!”
- 20. 4. Links –Gimme that Link Love! Internal linking Keywords in anchor text Domain/Page Authourity Pretty much everything else... “ Links are God!”
- 21. By searching inSocial Media you can easily see what the customers want and how they write and communicate. You do search for products, news, companies on Social Media sites. You search for almost everything! But in another way... Searching Social Media
- 22. What’s the differencebetween a status update and a search? Facebook: “ Do you know where I can find the cheapest Canon Ixus cameras in Stockholm?” Google: “ Cheap Canon Ixus in Stockholm” Content: Why not use Social Media?
- 23. The amount of links shared in Social Medias are huge! You can always get links from Social Media Sites! Links: How Do I Use Social Media
- 24. The Nofollow ofSocial Media The Problem with nofollow (link condom) Link condoms doesn’t promote link love Where can I find pure Link Love without link condoms? Blogs = Yes Blog comments = No (in most cases) Twitter = No Bloggy = Yes and No Facebook = No But... Google may see this anyway...
- 25. What Matt Cuttssays between the lines…
- 26. If you get 10 000 links from Facebook and 10 000 ReTweets from Twitter... ... Don’t you think Google will take this into consideration in the SERPS? Gimme that Social Link Love!
- 27. Important info whenaquiring links Many different domains linking to you is good Popularity/Importance of Who’s sending the link? Anchor text and content on linking page Trust/Hosting/Spam (This can go wrong – Ted Valentin case) You want link from this guy?
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- 29. LinkBait – TheEasy Classics Look at Mashable.com “ How To” “ Top 12” “ 5 ways to... ” “ 25 XXX you have to follow on YYY”
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- 32. Voddler / SpotifyBait People will always love new hyped products They will do anything to test it Write about it – get links! Diss it! – Get links! But best of all: give readers invites – and you will get links! Lots of them!
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- 34. Pirate Bait! Yarr!“ Tease a Pirate” Write about copyright. Against or For. Very much similarity with the “Ron Paul Bait” Example Trygghetsvakten: PR5 209 comments (!) 834 links (SiteExplorer)
- 35. Linkerati/Connector/Sneezer Principle Thereare always people who link more than others. There are also people who will just by linking get even more to link and create virality. Many of the Linkerati/Connectors sits in this room – it’s called Sweden Social Web Camp! Gold Mine for every SEO!
- 36. How to Ireach them? Well... the Linkerati/Connectors/Sneezers use Social Media ... A lot! Where they are…
- 37. If you are open you will always get links Try some Honesty it works! Get involved and use Social Media! Some wise things before questions