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SEO Training Courses Presentation
- 1. Need More Clicks.com SEOTraining Course 1st February 2012 [email protected] Tel: 01302 515 335 Mobile: 07887 580 852
- 2. • Introductions • Why Do We Need SEO? • Natural v PPC • On Page SEO – Finding & using the right keywords • Off Page SEO – Building Links & Social Media • Blogs • Google Places • PPC (Google Adwords) • KPI‟s & Measurements • Tools • Wrap Up
- 3. My Background – 20Years Sales & Marketing Experience – Glaxo, Barclays, IT Consultancy Co‟s – 9 Years online marketing experience – We spend our own money on our own campaigns – In the last 3 years one of our projects has generated £496,000 Revenue from a Google Adwords spend of £28,000 – Our latest client has enjoyed an online sales increase of 566% – A recent project was position 2&3 on the first page of Google with 2 weeks, now number 1
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- 5. What is SEO(Search Engine Optimisation), web site optimisation, online marketing, internet marketing? The process of increasing the amount of visitors to a web site by ranking high in the search engine results, pay per click advertising or social media followed by maximising site conversions
- 6. Why Do WeNeed SEO? But be careful chasing top spot!
- 7. How We ViewSearch Results
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- 10. What do wedo?
- 11. The right keywords– where‟s the crowd? Pick a fight you can win
- 12. Keyword Factors Broadterms don‟t convert as well as “Long Tail Keywords” even though they have more searches
- 13. How do wedo Keyword Analysis? • Google Keyword Tool • Google Suggest • 3rd Party Tools e.g. Market Samurai • Customers / Suppliers / Staff • Themes & Categories
- 14. Keyword Evaluation • Google Free Keyword Tool • Google Insights • 3rd Party Tools - WordTracker, Market Samurai
- 16. The Competition –Analysing the Top 10
- 17. Page Title –Very Important Page Description sits „behind the page‟ but forms part of the search snippet Headings (H1, H2…) The right content Images Need Alt Tags
- 18. Search Snippets Page Title– Very Important ~65 Chars Page URL Page Description ~165 Chars These are all sales opportunities, make sure you have calls to action
- 19. What to dowith Keywords •Page Titles, Page Descriptions, Headings •Website Copy, write compelling content & keep it current •Keyword in the 1st & last sentence of the page, bold the first one •Within Image Alt Tags •Within Anchor Text for internal pages •Make sure each page is different Example
- 20. On Page SEO– Making The Page Relevant • Remember Google likes relevancy – the more up to date the better • The link to landing page must be seamless • For Natural Results & Especially Google Adwords • Review Google Guidelines • Let‟s look at your websites
- 21. Keywords are justthe start!
- 22. Off Page SEO • What does this mean • How to get links • Forums, Video, Blogs, Social Media • LinkedIn • Twitter • Facebook • Squidoo • „Keyword Cloud‟
- 23. Google Likes Links •One of the most important factors in getting ranked • Inbound links to your website • Incredibly Important • From „authority sites‟ • The more the better • Use the right Anchor Text – keyword rather than „Click Here‟
- 24. • Link to„deep pages‟ within your website not just the Home Page • Use a variety of sources • How to measure your links: Majestic SEO or Yahoo Site Explorer
- 25. Google Places If yousell locally, use Google Places – its free and gets you to the top of the local search results Example
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- 28. Social Media –What is it?
- 29. Social Media Facts •If Facebook was a country it would be the world‟s 3rd largest • 80% of Twitter usage is on mobile devices • 25% of search results for the top 20 brands are links to user generated content • 90% of consumers trust peer recommendations The consumer is now in control of your brand!
- 31. How to useSocial Media • Remember, Google Likes Links • Use Social Media sites to generate links to your web site • To grow a community around your products and services • To allow friends to recommend you to their peers • Combine Online & Offline Strategies
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- 36. • Add SocialMedia buttons to your email signature • Make them prominent on your website • Run competitions • Use printable vouchers • Build an email list • Don‟t spam, send them something they‟ll want to read
- 37. Blogs In MoreDetail Why set up a blog? Stand alone, keyword based domain (.co.uk) Using Wordpress Keeping it updated Page structure Plugins Blog Example
- 38. Social Media Flow WWW Different connection points on the web for you
- 39. Pay Per ClickMarketing (Google Adwords) • Why Paid Search? • Set up & Structure • Ad Groups • CTR & Landing Pages • Goal Conversions • Reports
- 41. Website House Keeping • Google Analytics • Google Webmaster Tools • Google Sitemaps
- 42. KPI & SEOMeasurement • Why? • What can we measure? • Google Analytics • How do we measure? • What is important your business?
- 43. Wrap up • Online Guides • Blog • Support • Q&A