The document provides 7 tips for customer service representatives to effectively say "no" to customers when refusing requests. The tips are: 1) clearly assert the refusal while avoiding empty promises; 2) say "yes" to alternative requests when possible; 3) deliver positive news even when saying no; 4) clarify requests before saying no to avoid misunderstandings; 5) use empathy statements to show care for the customer's situation; 6) fully explain the reasons for saying no; 7) offer alternatives whenever possible and follow up with customers. The overall message is that saying no to customers still requires maintaining a positive customer experience through clear communication and finding ways to satisfy customers' underlying needs.