Reputation Management:
    Session 2

Class Exercise
Who should be responsible for
Reputation Management, in an
        organization?
How can proactive PR assist with
positive reputation development?



    Creating a contact with the consumer. Propose and present your
1   products to the consumers in the social medias where you can find
    them.

    Proposing links and online touch points where your customers can
2   buy the product or service.

    Ensure influencers become advocates and help you guarding your
    reputation. Develop a positive dialogue and maintain a positive a
3
    positive profile.
How is proactive-positive PR
  different than brand marketing?
It is more easy to calculate the measure of success of the brand.


Example:

   • Easy to track the
   visits on the
   website

   • Check the
   correlation with
   the sales
How is proactive-positive PR
  different than brand marketing?
It is more easy to calculate the measure of success of the brand.


Example:

   • Easy to track the
   visits on the
   website

   • Check the
   correlation with
   the sales

Session 2 rep management

  • 1.
    Reputation Management: Session 2 Class Exercise
  • 2.
    Who should beresponsible for Reputation Management, in an organization?
  • 3.
    How can proactivePR assist with positive reputation development? Creating a contact with the consumer. Propose and present your 1 products to the consumers in the social medias where you can find them. Proposing links and online touch points where your customers can 2 buy the product or service. Ensure influencers become advocates and help you guarding your reputation. Develop a positive dialogue and maintain a positive a 3 positive profile.
  • 5.
    How is proactive-positivePR different than brand marketing? It is more easy to calculate the measure of success of the brand. Example: • Easy to track the visits on the website • Check the correlation with the sales
  • 6.
    How is proactive-positivePR different than brand marketing? It is more easy to calculate the measure of success of the brand. Example: • Easy to track the visits on the website • Check the correlation with the sales