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Session 5 slides
1. The document summarizes a meeting that was held to plan sustainability initiatives for the coming year. Representatives from different brands discussed challenges from the previous year, shared current sustainability projects, and identified trends impacting brands. 2. The group mapped out their current sustainability initiatives and explored how collaborating could increase their impact. They discussed trends like increasing income inequality, the rise of digital technologies, and the sharing economy. 3. Representatives then shared details of one sustainability initiative from their own brand and brainstormed focus areas and potential collaborations for the coming year. They committed to continued communication to capture learning and progress.
Session 5 slides
- 1. Session 1 Planning the yearahead together SallyUren, DeputyChiefExecutive Forum for the Future Generation1–session5 Monday15th April2013
- 2. Activate ideas, fosterbrand collaboration and support for individual brands – focusing on common and specific challenges. In order to unleash the power of brands to act as agents of transformative change, and shift the system. purpose
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- 4. 1. Quick recapof last year. 2. Take stock of our respective ‘sustainability and brands’ challenges and what we learned and took into action in 2012. 3. Build-up a picture of the different ‘sustainability and brands’ initiatives we have/ are working on as a group. 4. Get the inside track on one sustainability initiative from each brand. 5. Start to build a visual plan of what we want to explore this year (an opportunity to volunteer for the open mike slots etc.). objectives for today
- 5. outline of theyear Workshop 5 Revisit 2012 and planning together Workshop 6 Behaviour change Workshop 7 Storytelling into action Workshop 8 Open mike! Workshop 9 Deep dives and challenge ‘clinic’ Workshop 10 Brand agencies Meeting generation 2 Workshop 11 Brand led innovation Meeting generation 2 April May June September October November January
- 6. agenda 4.00 Introductions 4.10 Recapfrom last year 4.40 Exercise brown paper initiatives 5.05 Trends and brands that last? 5.50 Front of mind question 6.30 Planning together and next steps 7.00 El final
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- 9. the world’s changing fast …andtogether we developed ‘front of mind’ questions per brand.
- 10. Generation of ideasand insights for how brands can act on sustainability issues
- 11. Sustainable Brands London Differenttypes of collaboration; multi-stakeholder, vertical and horizontal.
- 12. Network event Brands sharingtheir experiences; AkzoNobel, Method and Sony. Using story-telling techniques to explore the the purpose of your brand?
- 13. What stood outand what answers did you find during 2012?
- 14. Transition exercise Share your‘brand and sustainability’ initiatives/projects 10 minutes Objective. Fast way to see the whole picture and our collective power 1. On the brown paper add a list of your initiatives from last year… (one post it note per initiative) 2. Write: Name, brief description and your organisation. 3. Next session we will capture this and build a map – part of the wall of great importance.
- 15. to do theright thing where it is profitable to make the right thing more profitable Trends What’s coming up? Five trends shaping the context for ‘sustainability and brands’
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- 17. the disposable incomesqueeze 17 Source: Which?
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- 21. 3. RIDING THEDIGITAL WAVE 21
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- 27. 4. INCREASING POLARISATION •Two thirds of parents in poverty have cut back on food, a quarter have skipped meals so children can eat • Six-fold increase since 2009 in people relying on food banks • 45,000 children fed by food banks in the last year
- 28. One billion hungrypeople One billion obese people 28
- 29. 5. The riseof the shared economy. Doing more with less > rise of collaborative consumption 29
- 30. short-term investors disengaged citizens lackof enabling policy BrandBehaviour from brands of the past to brands that last
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- 32. IBM – smarterbusiness 32
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- 34. Missing the Kodakmoment 34
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- 37. 37 Small group exercise: What does your company do? i.e. what’s the underlying purpose of your organisation? what business are you in? why do your customers pay you money? Use the proforma and write your response! Brands that last
- 38. The power ofpurpose? 38
- 39. Brands that last Nowhow would you respond to the same question? What does your company do? 39
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- 42. Exercise. Your Initiative! Inplenary Share the initiative you’ve chosen and youritem. (3minutes each) >>Name,description (whatisit?),sharesomething youlearnt orachallenge. Showyouritem! Which oneofthese youfeel particularly interested in?
- 43. 2013 Your front ofmind question Exercisein pairs. challenges,opportunities,collaboration…What’sonyouragendathisyear?
- 44. planning together Workshop 5 Revisit2012 and planning together Workshop 6 Behaviour change Workshop 7 Storytelling into action Workshop 8 Open mike! Workshop 9 Deep dives and Individual challenges Workshop 10 Brand agencies Meeting generation 2 Workshop 11 Brand led innovation Meeting generation 2 April May June September October November January
- 45. Next steps Nextsession May 22nd We will capture and updatethe wall of great importance Comms. How might we could capture and shareour learning? E.g.Twitterlist&hashtag/blog/videocontribution,etc…
- 46. Thank you. Sustainability &Brands to shift systems and drive shared benefit SallyUren, DeputyChiefExecutive | Forum for the Future