Setting up a Virtual Coaching Practice
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The document outlines the establishment of a virtual coaching practice, highlighting insights from experts Magda Walczak and Meenakshi Iyer. It discusses the benefits of virtual coaching, including improved client experiences and a broader market reach, while also providing recommendations for branding, technology, and pricing. Additionally, it includes references and resources for further reading on virtual practice strategies.
Setting up a Virtual Coaching Practice
- 1. Setting up a virtual practice Magda Walczak & Meenakshi Iyer April 9th, 2020 1 This Photo by Unknown Author is licensed under CC BY-NC This Photo by Unknown Author is licensed under CC BY-SA-NC
- 2. 2 Magda Walczak is the CEO of Coacharya, a global coaching and coach training organisation that is accredited by EMCC. Magda is an ROI-focused marketer with global experience in both B2C and B2B businesses. Magda honed her skills at startups of various stages including Atlassian, Search Party, Base CRM, Google, and PayPal. She's an authentic leader who is passionate about gender equality. Magda is also a children's book author (Saylor's Tale) and an avid supporter of animal rights. She's an immigrant from Poland, having arrived in the US at the age of 12. Her interests include cooking, travel, and the outdoors. She lives in Chicago with her dog Saylor, sister Nika, and cats Sorsha, McClane, and Miles. Meenakshi Iyer founded NorthStar Solutions and Services to promote organisational agility through inclusion. She is a T-shaped professional and leader who has led many IT and non-IT organisational transformation initiatives successfully. At NorthStar, she provides training, coaching, and consulting services for individuals and organisations in the following areas: collaboration + agility across boundaries, cultural intelligence, and inclusive work design. She is fluent in four languages and has lived and worked in 10+ cities in India and the US. She is a trained English language (ESL) teacher and her causes include refugee/immigrant resettlement and food security.
- 3. 3 WHAT? SO WHAT? NOW WHAT? HOW? Setting up a Virtual Practice
- 4. 4 Virtual coaching is nothing but coaching gone digital.
- 5. EMCC Competency Framework Understanding Self Commitment to Self-Development Managing the Contract Building the Relationship Enabling Insight and Learning Outcome and Action Orientation Use of Models and Techniques Evaluation 5
- 6. Advantages of going virtual 6 Better Client experience Availability of session recording Greater market reach for Coach Opportunity for Coach self- development Climate positive interactions
- 7. 7 Design for all People over tools Empathy in action
- 8. Branding Personal branding Branding for your Practice Social Media: LinkedIn, Twitter, Facebook, YouTube, Instagram Webinars: YouTube Live, Facebook Live 8
- 9. Technology Meeting space Zoom, Google Hangouts, Skype, WebEx Website Wix, SquareSpace, IONOS(1&1), WordPress 9
- 10. Q&A Presence Desk/equipment setup, lighting etc. Pricing Value + outcome; not medium Payment options Paypal, Stripe, Quickbooks, Zoho 10
- 12. References and additional reading Forbes article on Virtual Coaching Practice Blog post on tips on Virtual Coaching 1-minute video tutorial: Managing presence on video calls (by Mindee Mosher, Coacharya alumna) HBR Article on how to plan a better meeting using design thinking HBR article on how to run a great virtual meeting Blog post in four things about hosting virtual meetings we can learn from TED talks Blog post of how to make virtual teams work 12
- 13. References and additional reading Design Thinking Principles on 'How might we' questions and statements NPR Story on Dr. Atul Gawande’s ‘The Checklist Manifesto’ Blog post on before-during-after checklist for virtual meetings List of meeting management tools and apps Sinéad Burke’s TED Talk: Why design should include everyone? Dr. Atul Gawande’s TED Talk: Want to get great at something? Get a coach. Lisa Bodell's TED Talk: How Simplification is the Key to Change 13
- 14. Magda Walczak CEO, Coacharya [email protected] Meenakshi Iyer Founder and Principal, NorthStar Solutions and Services [email protected] 14 Thank you!