Career Portfolio
Shejowin Sebastian KJ
B.Tech (Computer Science)
Digital Marketing Analyst
(3+ Years)
Core competencies:
● Paid Advertising Campaign
● Media Planning and Buying
● Lead & Sales Generation
● Conversion Optimization
● Search Engine Optimization (SEO)
● Tactical Campaign Planning and Implementation
● Social Media Marketing and Analytics
● Digital Presence & Online Reputation Handling
● Graphic Designing of Marketing Collaterals
● Website Blog Management
Certifications
● SpyroSys Digital Marketing Institute Course and Internship Certificate, 2018
● Accenture Online Certification in Digital Skills: Digital Marketing Course, 2020
● Google Analytics Individual Qualification (2019, 2021)
● Google Search Network Certified Specialist (2019, 2021)
● Google Display Network Certified Specialist (2019, 2021)
Career Timeline
2018- 2019
Job Experience- 1
Company Name - CodeCloud Labs
Designation - Digital marketing Executive
Reason for leaving - Job Exposure
Personal Reference - Ceo - Mr.Sujith S (Phn :9207710048)
Duration - 11 Sept, 2018 - 24 May, 2019 (9 months)
Website - Codecl.com
Social media accounts managed: Facebook, Instagram, Twitter
I Started out my career as a Digital Marketing Executive for Codecl, a company operating for web development and
digital marketing services. I worked closely with one manager in developing campaign materials for online activities
for the clients in Kerala and UAE. when I Work as part of a strong digital marketing team involved in annual &
quarterly tactical planning, scheduling posts & also delivery across multiple medias. I Responsible for ensuring that
promotional activity targeted location, effective in attracting potential customers through facebook and Instagram
lead generation ads.
Clients I Worked For :
1. Ideal Pest control Services, UAE
Website: idealpestcontrolservices.ae
Social media accounts managed: Facebook, Twitter
- Planning & implementing marketing with social media channels like (Facebook, Instagram,Twitter)
- Generating Business leads and progressing all new leads
- OFF page SEO (Link building, Submissions, Bookmarking, Q&A )
Achievements:
- Ranked Keywords( Dubai pest control services, pest control services in Dubai)
- Daily 20 to 30 organic traffic
- 50 to 100 leads per month through facebook ads lead generation campaigns
- Monthly spend limit- Rs. 30.000/-
2. Sreechithra Ayuryogatheeram Resort, Kerala
Website : ayuryogatheeram.com
Social media accounts managed: Facebook, Instagram, Twitter
- Planning & implementing marketing with social media channels like (Facebook, Instagram)
- Branding and attracting customers using post content in social channels.
Achievements:
- 20 to 30 calls monthly through facebook call and display ads campaign.
- Monthly minimum spend limit- Rs. 1000/-
3. Chinmaya Vishwa vidhyapeet Education, Kerala
Website : cvv.ac.in
Facebook page: https://www.facebook.com/Chinmaya.VV
Achievements:
- Facebook and Instagram ads for student education in various courses
- Daily 20 to 50 leads of students who are interested to apply
- Daily spend limit Rs. 500
Job Experience- 2
Company Name – Trip Brands Techology Pvt Ltd
Reason for Leaving - Cessation due to Covid-19 pandemic
Duration - 27 May, 2019 - 9 Aug, 2020 (1Year 3 months)
Personal Reference : Mr. Biju PS (Sr. Digital Marketing Manager) -Phn: 7592071729
Project I worked for - BookOtrip.in (Travel Portal Website)
Social media accounts managed: Facebook, instagram, pinterest, twitter
Tools Used - Sem Rush(paid), Buffer, Google analytics
Working as a SEO analyst in new efficient digital
marketing team of 8 members, involved in ON page, OFF
page SEO and also Social tactics delivery across multiple
medias.
Achievements:
● Build Social media followers and post engagement
through website blogs
● Build a zero cost branding through an outreach
programme of Techies football tournament, Infopark.
● Increase website traffic and conversion by ranking
bookotrip blog.
● Daily organic traffic from 50 users to 150 users in 3
months time period.
Keyword Ranking:
Website: BookOtrip.in
Keyword Rank in Apr 2019 Google Rank
Position(Serp)
● Airtickets 1st Page 5th Position
● Online Flight Booking 2nd Page nd Position
● Chennai to singapore
flight
1st Page 4th Position
● Honeymoon
packages in kerala.
etc.
2nd Page 1st Position
Career Timeline
2020- 2021
Job Experience- 3
Company : IDEX Media (Bangalore)
Designation - Freelance Digital Marketing Specialist
Website : https://www.idexmedia.in/
Manager Reference : Mr. Pradeep Kumar (Phn: 9916255825)
Duration - June 2020 - Jan 2021 (6 month contract)
Clienteles: -
- Indian School of Excellence(ISE), Kuwait
- Flick Toys, Kuwait
- 2Bcreative.in
- Avn Education
- IDEX media
What I Do:
- Promote company’s products and services on various social media channels.
- Create social media marketing strategy and campaign by creating the content idea, budget planning, and
implementation schedules.
- Manage organization’s website and optimize content for the website and social networking channels such as
Facebook, Twitter, Instagram, LinkedIn and Youtube.
- Provide analytical reporting of campaigns to stakeholders.
More Specifically:
- On Page SEO for the website optimization in both companies.
- Competitor research and solving website crawling issues.
- Corporate branding in google search via high quality backlinks and business listings.
- ON page SEO optimization for IdexMedia.in (Business listing, product listing, Backlink creation)
- Online Education Institution promotion via Facebook and Instagram.
- Lead generation campaign through facebook and instagram ads for the quiz competition conducted by AVN
Education.
- Branding and lead generation for the product- The Wish Box (corporate product from 2bcreative company)
Social media accounts managed:
For 2Bcreative- Facebook, instagram, Linkedin
For Idex Media- Facebook, instagram
For Avn Education- Facebook, instagram
For ISE- Facebook, Instagram (paid promotion for school admissions)
Achievements:
For 2bcreative, ISE and Idex media
- Improve social media presence of the company and leverage business locally.
- Increase awareness and marketing of the corporate product “Wishbox” through fb ad, instagram and LinkedIn
advertising
For Avn Education,
- Achieve a great success in Quiz competition promotion through facebook and Instagram ads.]
Job Experience- 3
Company : Hemito Digital Pvt Ltd
Designation - Digital Marketing Analyst
Website : www.hemitodigital.com
Manager Reference : Mr. Ivan George(Phn: 94477 58593)
Duration - March 2021 – Currently Working
What I Do:
- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with business goals.
- Client Servicing, respond to queries in a timely manner and monitor customer reviews.
- Managing and designing PPC campaigns in FB, Instagram, Linkedin, Google.
- Working with SEM Rush, Google Analytics, Google Trends, Adobe Analytics for preparing weekly and monthly reports
- Monitoring the entire Social Media team - Handle daily promotion activities of client’s social media.
- Suggest and implement new features to develop brand awareness, lead generation, like promotions and competitions.
- SEO only For Hemito Digital(On page and Off page)
Client Name Facebook Instagram Twitter/Linkedin
Hemito Digital Pvt. Ltd https://www.facebook.com/hemitodigital/ https://www.instagram.com/he
mitodigitalpvtltd/
https://www.linkedin.com/co
mpany/hemitodigital-pvt-ltd/
UFO Games India Pvt Ltd https://www.facebook.com/ufo.onlineindia https://www.instagram.com/ufo
gamesindia/
https://twitter.com/ufogame
sindia
Luminis school of Medical
Scribing
https://www.facebook.com/SchoolofMedicalS
cribing
https://www.instagram.com/lum
inis_school/
https://www.linkedin.com/co
mpany/luminis-school-of-
medical-scribing/
Herbaly Touch https://m.facebook.com/herbalytouch/ https://www.instagram.com/her
balytouch/
https://twitter.com/HerbalyT
ouch
Dreams Career Guidance https://www.facebook.com/dreamscareerguid
ance/
https://www.instagram.com/dre
amscareerguidance/
https://twitter.com/Dreams_
Career_G
TeenyToe https://www.facebook.com/teenytoe https://www.instagram.com/tee
ny_toe/
i-mechanic https://www.facebook.com/imechanickochi https://www.instagram.com/ime
chanic_kochi/
Palazhi foods https://www.facebook.com/PalazhiFood https://www.instagram.com/pal
azhi_food/
Ethan Interiors https://www.facebook.com/ETHAN-Interior-
design-studio-113233357798745
https://www.instagram.com/eth
aninteriorsllp/
Clients I worked and the accounts that managed :
SEO Keyword Ranked for Hemito Website Link Monthly
Search
volume
Serp Rank in
Apr 2021
Serp Rank
in Oct 2021
Social Media Marketing Company Kochi https://hemitodigit
al.com/
100 – 1K 7 4
Digital marketing company kerala https://hemitodigit
al.com/
100 – 1K 27 5
Best digital marketing company in kochi https://hemitodigit
al.com/
100 – 1K Not in 50 7
Facebook marketing company in kochi https://hemitodigit
al.com/facebook-
marketing-
company-in-kochi/
100 – 1K Not in 100 11
Influencer marketing company in kerala https://hemitodigit
al.com/influencer-
marketing/
100 – 1K Not in 100 2
Top social media influencers in kerala https://hemitodigit
al.com/top-social-
media-
influencers-in-
kerala-2021/
100 – 1K 18 4
SEO Keywords Ranked for Hemito Digital
Other Personal Works:
1. Father Business - Purchasing and Promotion (5 years)
Business Name- KJ Nylons - Fishing tackle
Facebook Page: https://www.facebook.com/kjnylons
2. YouTube Channel Content Optimization and video edits
Channel Name- Beautrickz
Channel Link: https://www.youtube.com/channel/UCa7clfvM1TcMC3jvBUk0E5g
3. YouTube Channel video creation and edits
My Own Channel – SSmusics
Channel Link: https://www.youtube.com/channel/UCMpXrDckyP-DwwSxPTZ6mTg
Few of My Design Works
THANK YOU!
Email: Shejo4win@gmail.com
Mobile: +91 8594089065
https://www.linkedin.com/in/shejowin-sebastian/
https://m.facebook.com/Shejowinsebastiankj
https://www.instagram.com/shejowinsebastian7/
https://in.pinterest.com/shejowin7/
.

Shejowin Sebastian Career Portfolio - Dec 2021

  • 1.
    Career Portfolio Shejowin SebastianKJ B.Tech (Computer Science) Digital Marketing Analyst (3+ Years)
  • 2.
    Core competencies: ● PaidAdvertising Campaign ● Media Planning and Buying ● Lead & Sales Generation ● Conversion Optimization ● Search Engine Optimization (SEO) ● Tactical Campaign Planning and Implementation ● Social Media Marketing and Analytics ● Digital Presence & Online Reputation Handling ● Graphic Designing of Marketing Collaterals ● Website Blog Management
  • 3.
    Certifications ● SpyroSys DigitalMarketing Institute Course and Internship Certificate, 2018 ● Accenture Online Certification in Digital Skills: Digital Marketing Course, 2020 ● Google Analytics Individual Qualification (2019, 2021) ● Google Search Network Certified Specialist (2019, 2021) ● Google Display Network Certified Specialist (2019, 2021)
  • 4.
  • 5.
    Job Experience- 1 CompanyName - CodeCloud Labs Designation - Digital marketing Executive Reason for leaving - Job Exposure Personal Reference - Ceo - Mr.Sujith S (Phn :9207710048) Duration - 11 Sept, 2018 - 24 May, 2019 (9 months) Website - Codecl.com Social media accounts managed: Facebook, Instagram, Twitter I Started out my career as a Digital Marketing Executive for Codecl, a company operating for web development and digital marketing services. I worked closely with one manager in developing campaign materials for online activities for the clients in Kerala and UAE. when I Work as part of a strong digital marketing team involved in annual & quarterly tactical planning, scheduling posts & also delivery across multiple medias. I Responsible for ensuring that promotional activity targeted location, effective in attracting potential customers through facebook and Instagram lead generation ads.
  • 6.
    Clients I WorkedFor : 1. Ideal Pest control Services, UAE Website: idealpestcontrolservices.ae Social media accounts managed: Facebook, Twitter - Planning & implementing marketing with social media channels like (Facebook, Instagram,Twitter) - Generating Business leads and progressing all new leads - OFF page SEO (Link building, Submissions, Bookmarking, Q&A ) Achievements: - Ranked Keywords( Dubai pest control services, pest control services in Dubai) - Daily 20 to 30 organic traffic - 50 to 100 leads per month through facebook ads lead generation campaigns - Monthly spend limit- Rs. 30.000/-
  • 7.
    2. Sreechithra AyuryogatheeramResort, Kerala Website : ayuryogatheeram.com Social media accounts managed: Facebook, Instagram, Twitter - Planning & implementing marketing with social media channels like (Facebook, Instagram) - Branding and attracting customers using post content in social channels. Achievements: - 20 to 30 calls monthly through facebook call and display ads campaign. - Monthly minimum spend limit- Rs. 1000/- 3. Chinmaya Vishwa vidhyapeet Education, Kerala Website : cvv.ac.in Facebook page: https://www.facebook.com/Chinmaya.VV
  • 8.
    Achievements: - Facebook andInstagram ads for student education in various courses - Daily 20 to 50 leads of students who are interested to apply - Daily spend limit Rs. 500 Job Experience- 2 Company Name – Trip Brands Techology Pvt Ltd Reason for Leaving - Cessation due to Covid-19 pandemic Duration - 27 May, 2019 - 9 Aug, 2020 (1Year 3 months) Personal Reference : Mr. Biju PS (Sr. Digital Marketing Manager) -Phn: 7592071729 Project I worked for - BookOtrip.in (Travel Portal Website) Social media accounts managed: Facebook, instagram, pinterest, twitter Tools Used - Sem Rush(paid), Buffer, Google analytics
  • 9.
    Working as aSEO analyst in new efficient digital marketing team of 8 members, involved in ON page, OFF page SEO and also Social tactics delivery across multiple medias. Achievements: ● Build Social media followers and post engagement through website blogs ● Build a zero cost branding through an outreach programme of Techies football tournament, Infopark. ● Increase website traffic and conversion by ranking bookotrip blog. ● Daily organic traffic from 50 users to 150 users in 3 months time period. Keyword Ranking: Website: BookOtrip.in Keyword Rank in Apr 2019 Google Rank Position(Serp) ● Airtickets 1st Page 5th Position ● Online Flight Booking 2nd Page nd Position ● Chennai to singapore flight 1st Page 4th Position ● Honeymoon packages in kerala. etc. 2nd Page 1st Position
  • 10.
  • 11.
    Job Experience- 3 Company: IDEX Media (Bangalore) Designation - Freelance Digital Marketing Specialist Website : https://www.idexmedia.in/ Manager Reference : Mr. Pradeep Kumar (Phn: 9916255825) Duration - June 2020 - Jan 2021 (6 month contract) Clienteles: - - Indian School of Excellence(ISE), Kuwait - Flick Toys, Kuwait - 2Bcreative.in - Avn Education - IDEX media
  • 12.
    What I Do: -Promote company’s products and services on various social media channels. - Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules. - Manage organization’s website and optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn and Youtube. - Provide analytical reporting of campaigns to stakeholders. More Specifically: - On Page SEO for the website optimization in both companies. - Competitor research and solving website crawling issues. - Corporate branding in google search via high quality backlinks and business listings. - ON page SEO optimization for IdexMedia.in (Business listing, product listing, Backlink creation) - Online Education Institution promotion via Facebook and Instagram. - Lead generation campaign through facebook and instagram ads for the quiz competition conducted by AVN Education. - Branding and lead generation for the product- The Wish Box (corporate product from 2bcreative company)
  • 13.
    Social media accountsmanaged: For 2Bcreative- Facebook, instagram, Linkedin For Idex Media- Facebook, instagram For Avn Education- Facebook, instagram For ISE- Facebook, Instagram (paid promotion for school admissions) Achievements: For 2bcreative, ISE and Idex media - Improve social media presence of the company and leverage business locally. - Increase awareness and marketing of the corporate product “Wishbox” through fb ad, instagram and LinkedIn advertising For Avn Education, - Achieve a great success in Quiz competition promotion through facebook and Instagram ads.]
  • 14.
    Job Experience- 3 Company: Hemito Digital Pvt Ltd Designation - Digital Marketing Analyst Website : www.hemitodigital.com Manager Reference : Mr. Ivan George(Phn: 94477 58593) Duration - March 2021 – Currently Working What I Do: - Perform research on current benchmark trends and audience preferences. - Design and implement social media strategy to align with business goals. - Client Servicing, respond to queries in a timely manner and monitor customer reviews. - Managing and designing PPC campaigns in FB, Instagram, Linkedin, Google. - Working with SEM Rush, Google Analytics, Google Trends, Adobe Analytics for preparing weekly and monthly reports - Monitoring the entire Social Media team - Handle daily promotion activities of client’s social media. - Suggest and implement new features to develop brand awareness, lead generation, like promotions and competitions. - SEO only For Hemito Digital(On page and Off page)
  • 15.
    Client Name FacebookInstagram Twitter/Linkedin Hemito Digital Pvt. Ltd https://www.facebook.com/hemitodigital/ https://www.instagram.com/he mitodigitalpvtltd/ https://www.linkedin.com/co mpany/hemitodigital-pvt-ltd/ UFO Games India Pvt Ltd https://www.facebook.com/ufo.onlineindia https://www.instagram.com/ufo gamesindia/ https://twitter.com/ufogame sindia Luminis school of Medical Scribing https://www.facebook.com/SchoolofMedicalS cribing https://www.instagram.com/lum inis_school/ https://www.linkedin.com/co mpany/luminis-school-of- medical-scribing/ Herbaly Touch https://m.facebook.com/herbalytouch/ https://www.instagram.com/her balytouch/ https://twitter.com/HerbalyT ouch Dreams Career Guidance https://www.facebook.com/dreamscareerguid ance/ https://www.instagram.com/dre amscareerguidance/ https://twitter.com/Dreams_ Career_G TeenyToe https://www.facebook.com/teenytoe https://www.instagram.com/tee ny_toe/ i-mechanic https://www.facebook.com/imechanickochi https://www.instagram.com/ime chanic_kochi/ Palazhi foods https://www.facebook.com/PalazhiFood https://www.instagram.com/pal azhi_food/ Ethan Interiors https://www.facebook.com/ETHAN-Interior- design-studio-113233357798745 https://www.instagram.com/eth aninteriorsllp/ Clients I worked and the accounts that managed :
  • 16.
    SEO Keyword Rankedfor Hemito Website Link Monthly Search volume Serp Rank in Apr 2021 Serp Rank in Oct 2021 Social Media Marketing Company Kochi https://hemitodigit al.com/ 100 – 1K 7 4 Digital marketing company kerala https://hemitodigit al.com/ 100 – 1K 27 5 Best digital marketing company in kochi https://hemitodigit al.com/ 100 – 1K Not in 50 7 Facebook marketing company in kochi https://hemitodigit al.com/facebook- marketing- company-in-kochi/ 100 – 1K Not in 100 11 Influencer marketing company in kerala https://hemitodigit al.com/influencer- marketing/ 100 – 1K Not in 100 2 Top social media influencers in kerala https://hemitodigit al.com/top-social- media- influencers-in- kerala-2021/ 100 – 1K 18 4 SEO Keywords Ranked for Hemito Digital
  • 17.
    Other Personal Works: 1.Father Business - Purchasing and Promotion (5 years) Business Name- KJ Nylons - Fishing tackle Facebook Page: https://www.facebook.com/kjnylons 2. YouTube Channel Content Optimization and video edits Channel Name- Beautrickz Channel Link: https://www.youtube.com/channel/UCa7clfvM1TcMC3jvBUk0E5g 3. YouTube Channel video creation and edits My Own Channel – SSmusics Channel Link: https://www.youtube.com/channel/UCMpXrDckyP-DwwSxPTZ6mTg
  • 18.
    Few of MyDesign Works
  • 19.
    THANK YOU! Email: [email protected] Mobile:+91 8594089065 https://www.linkedin.com/in/shejowin-sebastian/ https://m.facebook.com/Shejowinsebastiankj https://www.instagram.com/shejowinsebastian7/ https://in.pinterest.com/shejowin7/ .