Hi, I’m Michael Perry.
Hi, I’m Michael Perry.
Hi, I’m Michael Perry.
Hi, I’m Michael Perry.
Running a business is hard.
It feels impossible.
Accounting
Customer Support
Inventory Management
Production
Logistics
Marketing
Website Optimization
+ everyday life
Website
Optimization
Customer
Support
Accounting
Inventory
Production
Logistics
Marketing
Email marketing
SEO
A/B Testing
Videos ads
Instagram
Facebook
Twitter
Snapchat
YouTube
Affiliate marketing
Promotions
Conversion optimization
Content marketing
Google product listing ads
Email marketing
SEO
A/B Testing
Videos ads
Instagram
Facebook
Twitter
Snapchat
YouTube
Affiliate marketing
Promotions
Conversion optimization
Content marketing
Google product listing ads
Facebook
Facebook
Single product
Carousel ads
Pixel placement
Conversion tracking
Videos ads
Retargeting
• Generate and place a Facebook pixel on your website to capture
data on visitors and log events
• Create custom audience from previous customers or create
website custom audience from web traffic captured by pixel
• Create lookalike audience from custom audience or website
custom audience
• Create ad campaign, set budget and placement
• Measure success of campaign
Facebook Ads
Here’s what the future could look like.
Hey Michael, Tobi just gave
us a negative review on our
“MP hustle” socks. Do you
mind if I email him on your
behalf to try and smooth
things over?
Hey Michael, Tobi just gave
us a negative review on our
“MP hustle” socks. Do you
mind if I email him on your
behalf to try and smooth
things over?
Yes
Hey Michael, Tobi just gave
us a negative review on our
“MP hustle” socks. Do you
mind if I email him on your
behalf to try and smooth
things over?
Cool. I’ve sent Tobi an email,
please look out for his
response. In the future,
should I send unhappy
customers a 20% discount
code to make things right?
Yes
Hey Michael, Tobi just gave
us a negative review on our
“MP hustle” socks. Do you
mind if I email him on your
behalf to try and smooth
things over?
Cool. I’ve sent Tobi an email,
please look out for his
response. In the future,
should I send unhappy
customers a 20% discount
code to make things right?
Yes
Yes
us a negative review on our
“MP hustle” socks. Do you
mind if I email him on your
behalf to try and smooth
things over?
Cool. I’ve sent Tobi an email,
please look out for his
response. In the future,
should I send unhappy
customers a 20% discount
code to make things right?
Yes
Yes
Will do! Have a good day,
Michael!
Hey Michael, Harley has
been an incredibly loyal
customer. He’s just made his
5th purchase in 2 months.
Should I send him a promo
code from you for 25% off his
next purchase?
Hey Michael, Harley has
been an incredibly loyal
customer. He’s just made his
5th purchase in 2 months.
Should I send him a promo
code from you for 25% off his
next purchase?
Yes
Hey Michael, Harley has
been an incredibly loyal
customer. He’s just made his
5th purchase in 2 months.
Should I send him a promo
code from you for 25% off his
next purchase?
Boom. Just sent Harley a nice
thank you note with the
promo code on your behalf.
Have a great day!
Yes
Hi Michael! I saw on your
calendar you are slammed
today, would you like me to
have lunch delivered to you
at the office n the next 10
minutes?
Hi Michael! I saw on your
calendar you are slammed
today, would you like me to
have lunch delivered to you
at the office n the next 10
minutes?
Great. Uber Delivery is
Yes
Hi Michael! I saw on your
calendar you are slammed
today, would you like me to
have lunch delivered to you
at the office n the next 10
minutes?
Great. Uber Delivery is
showing these options,
which do you prefer:
1. California roll for $10
2. Super Burrito for $12
3. Pad Thai with beef for $14
Yes
Hi Michael! I saw on your
calendar you are slammed
today, would you like me to
have lunch delivered to you
at the office n the next 10
minutes?
Great. Uber Delivery is
showing these options,
which do you prefer:
1. California roll for $10
2. Super Burrito for $12
3. Pad Thai with beef for $14
Yes
1
Sounds good. I got that
at the office n the next 10
minutes?
Great. Uber Delivery is
showing these options,
which do you prefer:
1. California roll for $10
2. Super Burrito for $12
3. Pad Thai with beef for $14
Yes
1
Sounds good. I got that
ordered for you, and it should
arrive in the next 10 minutes.
The driver will call you when
they arrive out front.
Hi Michael, I saw we just got
a charge back from a
customer who successfully
received their product.
Would you like me to file a
dispute?
1. Yes
2. No
Hi Michael, I saw we just got
a charge back from a
customer who successfully
received their product.
Would you like me to file a
dispute?
1. Yes
2. No
Yes
Hi Michael, I saw we just got
a charge back from a
customer who successfully
received their product.
Would you like me to file a
dispute?
1. Yes
2. No
Great. Will keep you updated.
Yes
Hi Michael, I saw we just got
a charge back from a
customer who successfully
received their product.
Would you like me to file a
dispute?
1. Yes
2. No
Great. Will keep you updated.
Yes
Thank you
Hi Michael, I saw we just got
a charge back from a
customer who successfully
received their product.
Would you like me to file a
dispute?
1. Yes
2. No
Great. Will keep you updated.
Yes
Thank you
No problem.
Help is here.
What do you wish someone
could do for you?
Help is here.
What do you wish someone
could do for you?
mp@shopify.com

Shopify Retail Tour - Michael Perry - Overview of Kit

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    Email marketing SEO A/B Testing Videosads Instagram Facebook Twitter Snapchat YouTube Affiliate marketing Promotions Conversion optimization Content marketing Google product listing ads
  • 18.
    Email marketing SEO A/B Testing Videosads Instagram Facebook Twitter Snapchat YouTube Affiliate marketing Promotions Conversion optimization Content marketing Google product listing ads Facebook
  • 19.
    Facebook Single product Carousel ads Pixelplacement Conversion tracking Videos ads Retargeting
  • 20.
    • Generate andplace a Facebook pixel on your website to capture data on visitors and log events • Create custom audience from previous customers or create website custom audience from web traffic captured by pixel • Create lookalike audience from custom audience or website custom audience • Create ad campaign, set budget and placement • Measure success of campaign Facebook Ads
  • 22.
    Here’s what thefuture could look like.
  • 23.
    Hey Michael, Tobijust gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over?
  • 24.
    Hey Michael, Tobijust gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over? Yes
  • 25.
    Hey Michael, Tobijust gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over? Cool. I’ve sent Tobi an email, please look out for his response. In the future, should I send unhappy customers a 20% discount code to make things right? Yes
  • 26.
    Hey Michael, Tobijust gave us a negative review on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over? Cool. I’ve sent Tobi an email, please look out for his response. In the future, should I send unhappy customers a 20% discount code to make things right? Yes Yes
  • 27.
    us a negativereview on our “MP hustle” socks. Do you mind if I email him on your behalf to try and smooth things over? Cool. I’ve sent Tobi an email, please look out for his response. In the future, should I send unhappy customers a 20% discount code to make things right? Yes Yes Will do! Have a good day, Michael!
  • 28.
    Hey Michael, Harleyhas been an incredibly loyal customer. He’s just made his 5th purchase in 2 months. Should I send him a promo code from you for 25% off his next purchase?
  • 29.
    Hey Michael, Harleyhas been an incredibly loyal customer. He’s just made his 5th purchase in 2 months. Should I send him a promo code from you for 25% off his next purchase? Yes
  • 30.
    Hey Michael, Harleyhas been an incredibly loyal customer. He’s just made his 5th purchase in 2 months. Should I send him a promo code from you for 25% off his next purchase? Boom. Just sent Harley a nice thank you note with the promo code on your behalf. Have a great day! Yes
  • 31.
    Hi Michael! Isaw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes?
  • 32.
    Hi Michael! Isaw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes? Great. Uber Delivery is Yes
  • 33.
    Hi Michael! Isaw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes? Great. Uber Delivery is showing these options, which do you prefer: 1. California roll for $10 2. Super Burrito for $12 3. Pad Thai with beef for $14 Yes
  • 34.
    Hi Michael! Isaw on your calendar you are slammed today, would you like me to have lunch delivered to you at the office n the next 10 minutes? Great. Uber Delivery is showing these options, which do you prefer: 1. California roll for $10 2. Super Burrito for $12 3. Pad Thai with beef for $14 Yes 1 Sounds good. I got that
  • 35.
    at the officen the next 10 minutes? Great. Uber Delivery is showing these options, which do you prefer: 1. California roll for $10 2. Super Burrito for $12 3. Pad Thai with beef for $14 Yes 1 Sounds good. I got that ordered for you, and it should arrive in the next 10 minutes. The driver will call you when they arrive out front.
  • 36.
    Hi Michael, Isaw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No
  • 37.
    Hi Michael, Isaw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No Yes
  • 38.
    Hi Michael, Isaw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No Great. Will keep you updated. Yes
  • 39.
    Hi Michael, Isaw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No Great. Will keep you updated. Yes Thank you
  • 40.
    Hi Michael, Isaw we just got a charge back from a customer who successfully received their product. Would you like me to file a dispute? 1. Yes 2. No Great. Will keep you updated. Yes Thank you No problem.
  • 41.
    Help is here. Whatdo you wish someone could do for you?
  • 42.
    Help is here. Whatdo you wish someone could do for you?
  • 43.