Social Media Success for Marketers and Entrepreneurs: Beyond the Basics
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Milena Regos, an experienced marketing professional, emphasizes the importance of social media management for SMBs and offers effective tools like Hootsuite, Social Bro, and Simply Measured for optimizing marketing efforts. These platforms facilitate analytics, engagement monitoring, and community building to enhance social media strategies. Regos provides insights and techniques for marketers and entrepreneurs to improve their social media presence and achieve better ROI.
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Social Media Success for Marketers and Entrepreneurs: Beyond the Basics
- 2. Social Media Successfor Marketers & Entrepreneurs: Beyond the Basics Milena Regos Out&About Marketing
- 3. ‣ Award winningmarketing professional with 20 years of traditional and digital experience in B2C and B2B. ‣ Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results, word of mouth campaigns and creating long lasting relationships with customers. ‣ Frequent speaker on marketing and social media. Past appearances include 1-800-Flowers, American Marketing Association, TriNet and more. ‣ Skier, paddleboarder, mountain biker, yogi, traveler. About Me
- 4. More than 80%of SMBs plan to increase their use of social media Source: Media Bistro
- 5. But you have more important thingsto worry about
- 6. These 3 systemscan really help
- 7.
- 8. Add a link Selecta network to send to: Facebook Twitter LinkedIn Google+ Attach an image
- 9. Great way toschedule ahead tweets and evergreen content
- 10. Quick access toall your networks and important streams
- 11. Add social networks,streams and apps
- 12. Stay on top ofthe news with HootSuite Syndicator
- 13. Monitor your competition witha Twitter list/ HootSuite tab
- 14. Monitor a hashtag Set upgeo- location search for local businesses
- 15.
- 16. Organize your teamsand networks. Set up approval process and conversations within HootSuite
- 17. Review all scheduledupdates in one place
- 18. Review all updatesfor the week
- 19. Review all updatesfor the month
- 20. Run reports fromready templates or create your own
- 21.
- 22. Check out yourTwitter growth over time
- 23.
- 24. See which linksare most popular / number of clicks
- 25.
- 26. How many clicksdid you get over time
- 27. Brand reputation monitoring /What’s the sentiment
- 28. Get a snapshotof your Facebook pages directly in HootSuite
- 29. See how youstack up against your competitors
- 30. Connect with GoogleAnalytics
- 31. Use HootSuite to: ‣Set up a social media dashboard to manage multiple accounts and social networks ‣ Advanced Twitter techniques for business success ‣ Monitor Twitter lists ‣ Work as a team ‣ Get easy reporting
- 32.
- 35. Search for yourcustomers on Twitter, sort them by influence and add them to a list so you can engage in the future
- 36.
- 37. Identify your influencersand the people who you influence and engage with them
- 38.
- 41. Identify which tweetsgenerate high engagement
- 42. Review your engagementmetrics and discover individual tweet metrics
- 43. Compare your accountto 2 more accounts
- 44. Review the follower’sbio tagcloud
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- 47. Discover better targeting.Convert emails into Twitter profiles.
- 48. Use Social Broto: ‣ Build your community ‣ Target ‣ Get powerful analytics ‣ Benchmark against your competitors ‣ Get best time to tweet reports ‣ Follow/Unfollow
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- 51. Understand Facebook’s engagementover time
- 52. Get your completeTwitter picture
- 53.
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- 55. Potential Impressions frombrand and users
- 56. Get a completesnapshot of all your channels
- 57. Review engagement acrosssocial networks
- 58. Provide a reportfor each network
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- 62. Use Simply Measuredto: ‣ Measure all of your social networks in one place ‣ Get advanced analytics and know what’s working ‣ Improve your social media reach and ROI ‣ Competitive analysis and benchmarking ‣ Download to Excel or PowerPoint
- 63. Q&A Thank you! Slides on:slideshare.net/ milenaregos For marketing & social media help: www.outandaboutmarketing.com Twitter @milenaregos