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Simple Luxury Fashion Design Presentation.pdf
- 1. ENTREPRENEURSHIP AND SUSTAINABLE BUSINESS PRACTICES ANALYSISOF BURBERRY FOR ENTREPRENEURSHIP AND SUSTAINABILITY STUDY @reallygreatsite
- 2. Introduction Burberry, established in1856, is a British luxury fashion house celebrated for its iconic trench coat and distinctive tartan check pattern. Known for its commitment to quality craftsmanship and a blend of tradition and modernity, the brand has a rich heritage in fabric technology, notably inventing gabardine. Burberry is recognized for its timeless fashion, digital innovation, and influential creative directors.
- 3. The man behindBurberry Thomas Burberry is the founder and original entrepreneur behind the Burberry brand. He established the company in 1856 in Basingstoke, England. Thomas Burberry played a significant role in shaping the brand's identity, particularly through innovations such as the invention of gabardine, a breathable and weatherproof fabric, and the creation of the iconic Burberry trench coat. While the brand has had various leaders and creative directors over the years, Thomas Burberry's entrepreneurial spirit laid the foundation for Burberry's success and enduring legacy in the fashion industry.
- 4. EVOLUTION OF THEENTREPRENEUR INVENTOR AND INNOVATOR CLEVER MARKETER
- 5. Product Categories Clothing (bothmen and women) Bags Accessories (both men and women) Men’s shoes Baby and kids products Beauty products Fragrances (both men and women) Women’s shoes Jewellery Home products and gift items
- 6. Distribution channels https://www.luxe.ajio.com/b/burberry You canbuy the iconic products physically in 418 stores worldwide, this includes multi brand stores, stand alone stores, duty free stores and mall outlets.
- 7. Geographic factors •Urban areasglobally •Cities with a higher demand for premium goods. Demographic factors •Age: Young adults to senior-aged individuals. •Gender: Unisex •Income: high income group •Occupation: Working professionals and business people Psychological factors •Lifestyle: luxury seekers and minimalist lifestyle •Interests: Quality & durability seekers and tradition lovers •Values: Professional ethics, individualism, authenticity Usage-Situation segmentation •Product usage: Business professions. People who choose quality over quantity Socio-cultural variables •Core cultural values: Appreciate craftsmanship and innovation •Subculture: Corporate professionals, Urban hipsters •Social class: Upper class Market segmentation
- 8. Targetting Burberry has carveda niche audience of sophisticated, affluent people with a high disposable income. Its celebrity appeal and strategic store placements in densely populated, affluent, and tourist-attractive cities enhance its aura of exclusivity.
- 9. Brand positioning Burberry's sustainablecompetitive position stems from its "functional luxury" positioning, blending classic and cutting-edge fashion. Diverse product offerings, including Fashion and Continuity collections in womenswear, menswear, and accessories, enable responsiveness to trends and effective competition. Brand extensions like the Thomas Burberry collection and Burberry absolutely strengthen its appeal from functional to high-end luxury. A global distribution network, controlled channels, and licensing ensure broad market presence. Bravo's team revitalized Burberry through global distribution, diverse collections, and brand image control. Their initiatives, emphasizing quality and consistent messaging, elevated Burberry's status, aligning it with enduring luxury and fashion relevance.
- 10. Key resources Craftsmanship andexpertise High quality materials Design and innovation teams Manufacturing facilities Online platforms Craftsmanship & Premium Materials: Impeccable quality & durability. Innovative Design Teams: Creating trendsetting designs. Advanced Manufacturing: Maintaining high standards efficiently. Extensive Retail & Digital Presence: Widespread accessibility. Brand Reputation & Loyalty: Sterling goodwill driving success. Talented Workforce: Key in operations and growth.
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- 12. Collaborations with suppliers ofhigh- quality leather designers retail partners. Key partners key activities value propositions customer relationships customer segment key resources channels cost structures revenue streams Design and manufacturing processes marketing and branding activities, customer service. A purpose driven brand with a rich cultural heritage Personalized shopping experiences, after-sales services, and loyalty programs to foster long- term relationships. Luxury goods consumers, corporate clients seeking business accessories fashion-forward individuals. Skilled craftsmen, high-quality materials, retail locations, and a strong brand reputation. Company-owned retail stores, e- commerce platforms, partnerships with luxury retail outlets. Production costs, retail operation costs, marketing costs, employee salaries. Sales of luxury goods, accessories, and related products, potential revenue from partnerships or collaborations. Business model canvas
- 13. SUSTAINABILITY Inspired by natureand Thomas Burberry's vision, their commitment to sustainability is evident in their pledge to be carbon neutral by 2022 and climate positive by 2040. They believe luxury and environmental responsibility can coexist, striving for a lasting positive impact on places, people, and species. Accelerating their efforts, they aim to reduce emissions by 46% across our supply chain by 2030 and achieve Net-Zero by 2040. Beyond their business, the Burberry Regeneration Fund supports urgent climate change initiatives. Committed to being a force for good, tehytake steps to minimize environmental impact, transform their industry, champion diversity, equality, and inclusion, and empower communities for a better future.
- 14. Project 1 Page -06 SUSTAINABILITY Protecting and restoring nature Regenerative supply chains Support for farming communities
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- 18. waste management The organizationis committed to waste reduction throughout its supply chain, adhering to clear waste hierarchy principles, including reuse, resell, repurpose, donate, and recycle. Efforts extend to minimizing waste causes in design, supply chain, and merchandising. Existing routes are expanded, and new partnerships and revaluation solutions are actively developed. The organization proactively manages stock allocation across channels and regions to meet demand. While addressing shared industry challenges, particularly in excess fabric and textile waste, the focus remains on supply chain efficiency and material management. Initiatives, such as donating leftover fabrics to fashion students through the British Fashion Council, promote a circular economy. In FY 2022/23, over 220,000 meters of fabric were donated to 32 universities, fostering creative thinking and sustainable approaches to fashion design and production.
- 19. consumer survey Sample size:50 Age group: 25 and above and people from 25-30 prefer the brand the most. Gender: female Working professionals IWord of mouth Clothing Product quality In store
- 20. In 2024, theLuxury Goods market is projected to generate a revenue of US$368.90bn. This market is anticipated to grow at an annual rate of 3.22% (CAGR 2024-2028). The largest segment within this market is Luxury Fashion, which is expected to reach a market volume of US$115.90bn in 2024. Market overview
- 21. competitor analysis Gucci: Iconic luxurybrand with diverse offerings and strong presence in accessories. Louis Vuitton: Globally recognized luxury brand with extensive product lines and focus on craftsmanship. Prada: Innovative luxury designs, strong presence in apparel and accessories. - Chanel: Timeless and iconic designs, renowned for exclusivity, diverse product range. Dior: Strong brand image, high-quality products, diverse offerings in fashion and beauty.
- 22. SWOT ANALYSIS Focused Branding ReinventedLifestyle Brand Royal Warrants Social Media Presence High Price Range Dependency on Asian Markets Collaboration Emerging into markets Intense Competition Changing Customer Lifestyles Counterfeit Products
- 23. Digital Transformation Customization Services EnhancedSocial Media Engagement Suggestions
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