Simplified Business Strategy
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This document contains information about ABC SDN BHD's mission, values, vision, and strategic framework. It discusses their goal to provide the highest level of products and services to be the leader in their field. It outlines their core values of people, research and development, and processes. It also includes details about short, medium, and long term goals and how they will measure progress across shareholders, customers, and other areas. The vision is to be a leading provider and developer of business solutions and technology initiatives.
Simplified Business Strategy
- 1. ABC SDN BHD Mission Statement “To provide the highest level…..” Value Statement “Our core values…..” Vision Statement “To be the leader…..” Company’s Policy, Standard & Procedures Good Reason and Motivation to start business/project/new plan Reason on how to strategized and to implement the business/project/new plan in order to achieve desired vision Reason to do it for short term, mid term & long term and the aspiration for society or target group Ideals on how to select core values & measurement on progress and effectiveness
- 2. Value Management The Core Values People Progressive Relationship Workforce will be able to put forward skills professionally. Dedicated and effective workforce. Workforce will be highly motivated with team spirit. Appeal and attraction to Gen Y to join and contribute. Multitasker and multi talents. Workforce will grow and be the future branch supervisor or manager. Research & Development Reliability Users will fully utilize and perform tasks efficiently with current systems. Flexibility Fast deployment Accurate and effective user control. Sustainability R&D initiatives will be able to sustain Organisation, business climate and progress with updates or additional features Process (Operations) Care & Support Priority to customer grievance. Time keeping on Actions and follow ups Accurate inventory and financial data input and output Cost Efficiency Efficient utility management Avoid mistakes and errors Avoid wastage Green Technology Profitable Volume Growth Achievable sales target Achievable operational cost cutting measures Purchase and Costing initiatives Market expansion
- 3. Corporate Strategic Framework Measurement ShareholderValue CustomerValue People R&DProcess (Operation) Value Management Human Development Progress and Turnover? Branding Initiatives, Quality, Feedbacks and Achievement? Profit & Loss (Sales Revenue, Costing, COCA, CLV)? Ongoing Research & Development, Deployment Speed? Corporate Strategy The Measurements Creativity & Innovation Market Oriented Progressive Relationship Reliability Flexibility Sustainability Care & Support Cost Efficiency Profitable Volume Growth
- 4. Corporate Strategic Framework Mission • To offer latest products & services to the local market • To develop an alternative marketing platform for customer which focus on Visibility, Flexibility, Reliability and Long Term Relationship • To cater the needs of Gen X, Gen Y, Gen Z, SMEs, SMBs and other Corporate establishment Key Activities • Product Visibility & Awareness • Reaching out • Consumer Preference • Increase traffic • Accessibility • Develop market and increase Sales • Security • Convenience • Progressive Relationship • Costing Short Term • Customer will know and understand the Brand • Customer will experience new business environment • Customer will indulge in the Brand • Customer will promote & share the Brand to their respective contacts • Penetration pricing • B2B • B2i Medium Term • Conversion and Switch of loyalty • Full usage of the Brand • Highly dependable on the Brand • Total satisfaction and confidence on the Brand • Premium pricing • Feedback assistance from varied customer Long Term • Business initiatives participation • R&D initiatives participation • Price leadership • B2G • Integration • Global Market • Global Community • Foundation for Human Development, Science & Technology Vision • Leading Product/Service Provider • Leading Developer in Business Solutions • Public listed in Bursa Malaysia/Foreign Stock Exchange • Key player in High Technology Initiatives Efficient Return On Investment - Corporate Integrity Pledge - Confidentiality - Achievable Goals - Risk Tolerance - Cooperation
- 5. People Process (Operations) Research & Development Customer Happy and Satisfied Customer Company’s Policy/Standard/Procedures • Internal Audit Policy • Procurement Policy • Human Development Policy • Inventory Policy • Customer Satisfaction Policy • Other related policies & SOP Product & Services ERP CRM Digital Business Plan Stakeholder $$$