Process Skills and Competencies for field extension
functionaries
Dr. S. Subash
Scientist
ICAR-National Dairy Research Institute
Southern Regional Station
Adugodi, Bengaluru
Karnataka – 560 030
Dairy Extension Delivery System – Scenario
Dairy extension services delivery is considered as vital in the present
context of multiple service providers
Dairy Extension services- three major functional categories i.e. Health
services, Production services and Marketing.
Dairy extension services mainly focus on ‘breeding and health care
services’ which have ‘direct and immediate impact’ on the milk
production
Where as ‘Dairy Education services’ i.e. adoption of improved practices
are grossly ignored and given least priority
No exclusive livestock extension service in India to cater to the specific
needs of livestock farmers (Eight states has provision)
Livestock owners needs
• Three types of (integrated) support:
1. Extension and advisory services (to enrich the knowledge and
improve the skills of livestock owners)
2. Availability and accessibility of input service such as semen,
vaccines, medicines, equipments, instruments, feed etc and
3. Delivery of the technical service by the veterinarian/ or
Para-Veterinarian
Pluralistic Services providers
State Animal Husbandry &
Veterinary department
Dairy Co-operative Societies
Krishi Vigyan Kendras (KVK)
Private services
Input Agencies
Role of Extensionists
Effective Dairy Extension Delivery System
EDEDS
Constraints for growth of livestock sector
•Large livestock numbers, low productivity and inadequate
veterinary services
•Shortage of feeds & fodder resources and CPRs
•Non-remunerative prices and poor market access
•In sufficient infrastructural & institutional support
•Inadequate policy support
•Limited financial commitment for dairy development
•Limited livestock extension support
New extension paradigm
At present understanding of livestock extension goes beyond transfer of technology to
• Facilitation
• Beyond training to learning
• Production- marketing-value addition
• Emphasis on demand driven extension
• Shift in farming to entrepreneurship development
• Cost effective and ecologically sound technologies
• Pluralistic extension service providers
• Community led extension approaches
• Participatory extension approaches
• Deployment of IT services
Shift in delivery of extension service
Components Production-led approach Community-led extension approach
Purpose/
Objective
Transfer of production technologies Capacity building , create
para-professional extension workers, creating
or strengthening local institutions
Goal Food self-sufficiency Livelihood security including food, nutrition, employment
to alleviate poverty, sustainability and conserving bio-diversity
Approach Top-down, commodity and supply driven Participatory, bottom-up ,demand driven, farming system approach
Actors Mostly public institutions Pluralistic with public, private, non-government and farmers
organizations as a partner rather than competitors
Mode Mostly interpersonal/ individual approach Integration of clients oriented on-farm participatory/experiential
learning methods supported by ICTs and media
Role of
extension
agents
Limited to delivery mode and feedback to
research system
Facilitation of learning, building overall capacity of farmers and
encouraging farmers experimentation
Linkages/liaison Research-Extension-Farmers Research- Extension-industry-Farmers
Organizations
Emphasis Information management Knowledge management and sharing
Nature of
technology
Input intensive, general
recommendations , fixed package of
information
Knowledge intensive, broad based, farming
system perspective
and blending with ITKs
Critical areas Improvement, production and
protection
Integrated farming system approach, NRM,
IPR , environmental concerns etc.
Critical inputs Money and material Access to Information, building human and
social capital
Accountability Mostly government To farmers – value creation services
Components Production-led approach Community-led extension approach
Different Approaches for effective Transfer of Technology
• Group approach -SHGs
• Producers Organization/Farmers Interest Group approach
• Farmers Field School approach
• Skill Development approach
• Entrepreneurship Development approach
• Information communication technologies (ICTs) approach
• Private Consultancy/ Extension by NGOs approach
Extension Plus - New Extensionist
The key elements of extension-plus are:
• A broad scope of service provision (beyond technology transfer)
• The extensive use of partnerships to fulfill an expanded mandate
• A learning-based approach
• Negotiations with a wide range of stakeholders for developing workable
and effective service arrangements
• An institutional mechanism to represent clients’ interests at the
management level, so the program remains accountable to its clients
Process Skills and Competencies Extension Workers
Needed
Program planning
1. Conduct needs assessments
2. Prioritize needs and problems
3. Identify stakeholders and engage them in extension programs
4. Acquire and allocate resources (resource mobilization)
5. Conduct the nominal group technique
6. Conduct community forums
7. Conduct brainstorming exercises
8. Identify market opportunities
9. Design services based on gender analysis
10. Develop a work plan
11. Develop a grant proposal
Program implementation
12. Conduct farm and home visits
13. Conduct method and results demonstrations
14. Organize farmer field schools
15. Organize field days
16. Establish a model village
17. Conduct meetings effectively
18. Manage conflict
19. Manage time
20. Manage groups and teamwork
21. Understand group dynamics and/or facilitate groups
22. Write field reports
Program evaluation
23. Design survey instruments
24. Conduct surveys and personal interviews
25. Conduct participant observations
26. Conduct Participatory Rural Appraisals (PRA)
27. Conduct focus group discussions
28. Write extension evaluation reports and share results and impacts
Indicators and Tools for Valuing Economic Impacts
• Reduced Cost
• Savings
• Increased Income
• Increased Productivity
• Value Added
• Expected Value
• Alternative Opportunity Cost of Capital
• Willingness to Pay
Conclusion
• Field extension functionaries will have to play an active role in
acquisition, processing and delivering relevant information to the
farmers
• Livestock extension policy, supported with adequate financial and
extension manpower
• Strengthened extension efforts for sustainable livestock
development.

Skills and Competencies for Extension Personnels.pptx

  • 1.
    Process Skills andCompetencies for field extension functionaries Dr. S. Subash Scientist ICAR-National Dairy Research Institute Southern Regional Station Adugodi, Bengaluru Karnataka – 560 030
  • 2.
    Dairy Extension DeliverySystem – Scenario Dairy extension services delivery is considered as vital in the present context of multiple service providers Dairy Extension services- three major functional categories i.e. Health services, Production services and Marketing. Dairy extension services mainly focus on ‘breeding and health care services’ which have ‘direct and immediate impact’ on the milk production Where as ‘Dairy Education services’ i.e. adoption of improved practices are grossly ignored and given least priority No exclusive livestock extension service in India to cater to the specific needs of livestock farmers (Eight states has provision)
  • 3.
    Livestock owners needs •Three types of (integrated) support: 1. Extension and advisory services (to enrich the knowledge and improve the skills of livestock owners) 2. Availability and accessibility of input service such as semen, vaccines, medicines, equipments, instruments, feed etc and 3. Delivery of the technical service by the veterinarian/ or Para-Veterinarian
  • 4.
    Pluralistic Services providers StateAnimal Husbandry & Veterinary department Dairy Co-operative Societies Krishi Vigyan Kendras (KVK) Private services Input Agencies
  • 5.
  • 6.
    Effective Dairy ExtensionDelivery System EDEDS
  • 7.
    Constraints for growthof livestock sector •Large livestock numbers, low productivity and inadequate veterinary services •Shortage of feeds & fodder resources and CPRs •Non-remunerative prices and poor market access •In sufficient infrastructural & institutional support •Inadequate policy support •Limited financial commitment for dairy development •Limited livestock extension support
  • 8.
    New extension paradigm Atpresent understanding of livestock extension goes beyond transfer of technology to • Facilitation • Beyond training to learning • Production- marketing-value addition • Emphasis on demand driven extension • Shift in farming to entrepreneurship development • Cost effective and ecologically sound technologies • Pluralistic extension service providers • Community led extension approaches • Participatory extension approaches • Deployment of IT services
  • 9.
    Shift in deliveryof extension service Components Production-led approach Community-led extension approach Purpose/ Objective Transfer of production technologies Capacity building , create para-professional extension workers, creating or strengthening local institutions Goal Food self-sufficiency Livelihood security including food, nutrition, employment to alleviate poverty, sustainability and conserving bio-diversity Approach Top-down, commodity and supply driven Participatory, bottom-up ,demand driven, farming system approach Actors Mostly public institutions Pluralistic with public, private, non-government and farmers organizations as a partner rather than competitors Mode Mostly interpersonal/ individual approach Integration of clients oriented on-farm participatory/experiential learning methods supported by ICTs and media Role of extension agents Limited to delivery mode and feedback to research system Facilitation of learning, building overall capacity of farmers and encouraging farmers experimentation
  • 10.
    Linkages/liaison Research-Extension-Farmers Research-Extension-industry-Farmers Organizations Emphasis Information management Knowledge management and sharing Nature of technology Input intensive, general recommendations , fixed package of information Knowledge intensive, broad based, farming system perspective and blending with ITKs Critical areas Improvement, production and protection Integrated farming system approach, NRM, IPR , environmental concerns etc. Critical inputs Money and material Access to Information, building human and social capital Accountability Mostly government To farmers – value creation services Components Production-led approach Community-led extension approach
  • 11.
    Different Approaches foreffective Transfer of Technology • Group approach -SHGs • Producers Organization/Farmers Interest Group approach • Farmers Field School approach • Skill Development approach • Entrepreneurship Development approach • Information communication technologies (ICTs) approach • Private Consultancy/ Extension by NGOs approach
  • 12.
    Extension Plus -New Extensionist The key elements of extension-plus are: • A broad scope of service provision (beyond technology transfer) • The extensive use of partnerships to fulfill an expanded mandate • A learning-based approach • Negotiations with a wide range of stakeholders for developing workable and effective service arrangements • An institutional mechanism to represent clients’ interests at the management level, so the program remains accountable to its clients
  • 13.
    Process Skills andCompetencies Extension Workers Needed Program planning 1. Conduct needs assessments 2. Prioritize needs and problems 3. Identify stakeholders and engage them in extension programs 4. Acquire and allocate resources (resource mobilization) 5. Conduct the nominal group technique 6. Conduct community forums 7. Conduct brainstorming exercises 8. Identify market opportunities 9. Design services based on gender analysis 10. Develop a work plan 11. Develop a grant proposal
  • 14.
    Program implementation 12. Conductfarm and home visits 13. Conduct method and results demonstrations 14. Organize farmer field schools 15. Organize field days 16. Establish a model village 17. Conduct meetings effectively 18. Manage conflict 19. Manage time 20. Manage groups and teamwork 21. Understand group dynamics and/or facilitate groups 22. Write field reports
  • 15.
    Program evaluation 23. Designsurvey instruments 24. Conduct surveys and personal interviews 25. Conduct participant observations 26. Conduct Participatory Rural Appraisals (PRA) 27. Conduct focus group discussions 28. Write extension evaluation reports and share results and impacts
  • 21.
    Indicators and Toolsfor Valuing Economic Impacts • Reduced Cost • Savings • Increased Income • Increased Productivity • Value Added • Expected Value • Alternative Opportunity Cost of Capital • Willingness to Pay
  • 22.
    Conclusion • Field extensionfunctionaries will have to play an active role in acquisition, processing and delivering relevant information to the farmers • Livestock extension policy, supported with adequate financial and extension manpower • Strengthened extension efforts for sustainable livestock development.