Skin care industry ppt

Skin care industry ppt

• 2.
  Products which havea quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG).  FMCG products are those that get replaced within a year. Its principal constituents are Household Care, Personal Care and Food & Beverages. India’s FMCG sector is the fourth largest sector in the economy.
• 4.
  • Good growthin this Industry in future. •Men & Women both targeted. •Skin-whitening in India though in controversy, doing good business. •Recent trend in Anti-Ageing products.
• 5.
  •Teen market willsee major growth. •More focused in rural markets. •Cosmetic careers Increasing.
• 6.
  •Concerns about hygieneand personal grooming drive sales. •Discounts boost growth in the face of economic uncertainty. •Domestic players expand their presence. •Chained retailers create opportunities for point- of-sale marketing. •Companies like Amway, Avon, Oriflame etc promote through MLM. •More promotions of companies.
• 7.
  •Print Media. •Electronic Media. •Pointof purchase. •Celebrity Endorsements. •Brand Ambassador as celebrities. •Entry level small packs are introduced. •Money back offers available. •Distributing free samples.
• 8.
  •Rising education levels& increased brand promotion, attract younger generation. •Brand awareness high & brand loyalty low in urban markets. •Smaller product packs attract consumers
• 9.
  •Pricing, brand equityand distribution network are key differentiating factors. •Different demands from different regions. •Price wars forcing many players to offer discounts.
• 11.
  21.8% 3.9% Cavin Care HUL 53.0% 3.4% 2.5 % 3.4% 12.0% Hindustan Unilever CavinKare Godrej Emami Revlon L'Oreal Others
• 12.
  •Multinational players strongpresence in the India. •Local brands too gaining a foot-holding in the market. •Develop R&D capabilities. •Create greater awareness. •Utilize the available resources judiciously. •Review one’s strategy & come up with innovative approaches.