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SLCHUG Presents: INBOUND 2018 Recap: Behind the Scenes of What's New in HubSpot
The document outlines a presentation about the Salt Lake City HubSpot User Group (SLCHUG) meeting that includes event details, goals for future gatherings, and a recap of HubSpot's 2018 marketing and product updates. Key topics addressed include the new features of HubSpot's marketing, sales, and service hubs, as well as insights on customer engagement and reporting capabilities. It emphasizes the importance of a collaborative learning environment and encourages member participation in upcoming events.
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SLCHUG Presents: INBOUND 2018 Recap: Behind the Scenes of What's New in HubSpot
- 1. #SLCHUGGood morning Wi-finetwork is lucid_guest - PW = lucidguesssed
- 2. #SLCHUG Agenda • Welcome &Housekeeping w/ Doc • Inbound 2018 Recap w/ Jeffrey • Q&A & Wrap-up
- 3. #SLCHUG Decks Will BeAvailable Recap Post Coming
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- 7. #SLCHUG Roll Call • FirstEvent? • HubSpot Users? • HubSpot Partner Agencies? • Awesome Guests?
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- 9. #SLCHUG Our Goals ForSLCHUG • Frequency – Minimum 1 Main Event Per Quarter – Additional Workshops + Intensives tbd – These events are for you – We are not here to sell anyone – This is a learning environment
- 10. #SLCHUG Our Next SLCHUGEvent December 4th - 4:30 PM @ 50 West Topic: TBD All Event Dates on SLCHUG Home Page Stay tuned for announcement!
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- 12. #SLCHUG#SLCHUG Want to presentat an upcoming event? Form on SLCHUG site
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- 16. #SLCHUG#SLCHUG Can request fromour Homepage
- 17. #SLCHUG SHARE TODAY #SLCHUG Twitter -Facebook - Instagram
- 18. NETWORK IS LUCID_GUEST PASSWORDIS LUCIDGUESSED (LOWER CASE) ENJOY FREE WIFI TODAY THANK YOU
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- 21. Salt Lake City HubSpotUser Group
- 22. Hi, I’m Jeff. Directorof Product Marketing At HubSpot since 2011
- 24. Research Support Messaging &Positioning Ongoing Amplification Launch Planning Ongoing Amplification Launch Planning Research Support Messaging + Positioning
- 27. Message Marketing Products Education Event Presence Documentation Sales Support Provisioning InternalTraining Communication Partner Support Collateral Legal Review PR / AR / IR
- 28. Education Event Presence Documentation Sales Support Provisioning InternalTraining Communication Partner Support Collateral Legal Review PR / AR / IR Message Marketing Products
- 29. HubSpot Enterprise 2018 Enhancements Custom Notifications Calculated Properties MessengerForms Hierarchical Teams Sales Playbooks Rollup Properties Native Slack Integration Messenger Subscription Continuous Testing Single Sign-On Rollup Reporting by Team Custom Events Content Partitioning Messenger Broadcast Improved Multi Language Support Discount Approval Workflows Rollup Reporting by Team Revenue Tracking CMS Membership Brand Domains Recurring Revenue Tracking Social Team Permissioning Custom Events Custom Property Search Health Scoring Open Calling API Workflow Extensions Send Cap Frequency Workflows Speed Improvements Quote Approvals YouTube Integration eSign + Payment Integrations Webhooks Custom Report Library Renewal Tracking
- 30. “Drinking from afirehose”
- 31. What’s new fromHubSpot at INBOUND 2018?
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- 35. Opportunity = GetFound Asset = Inbound Marketi Optimize = Steps Customers = Outcome The Funnel
- 36. Opportunity = GetFound Asset = Inbound Marketi Optimize = Steps Customers = Outcome The Funnel
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- 40. How Did YouFirst Hear About HubSpot? Word of mouth Google HubSpot blog Review Sites Industry publication 33% 13% 26% 3% 3% Social media posts 3% Source: Marketing Agency Growth Report, 2018
- 42. Optimize = Seams Customers= Central The Flywheel Opportunity = Customer Deligh Asset = Happy Customer Liability = Unhappy Cu
- 43. Flywheel Free ofFrictionFunnel Full of Friction Better Experience EraBetter Product Era
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- 46. Product Suite inJanuary 2018 Enterprise Marketing Sales Service Professional Professional CRM Starter Starter Basic
- 47. Non-GAAP R&D expenseas a percentage of revenue 2016 2017 H1 2018 10% 15% 20% All percentages for historical periods are non-GAAP and exclude expenses associated with stock based compensation, amortization of acquired intangibles and acquisitions. Please refer to the end of this presentation for a reconciliation of GAAP to non-GAAP figures. R&D Investment 2016-2018
- 48. Enterprise Enterprise Enterprise MarketingSales Service Professional Professional CRM Starter Starter Starter Professional Product Suite in September 2018
- 49. Will we eventually outgrowHubSpot?
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- 51. MARKETING SALES SERVICE 2000 200 20 2 EmployeeSize INBOUND2018 & Our Path Forward
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- 54. A lot isnew in the Marketing Hub.
- 55. Conversations 1Connect with prospectswhen, and how they want. The way you communicate with prospects and customers should be fluid. Buyers expect to kick off a conversation over live chat, follow up with email, and then talk through details over the phone — all without skipping a beat.
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- 57. 60,000+ 8,400+ 2,600+Bots Created Chat WidgetsCreated Conversations
- 58. All your conversations.All in one place. HubSpot Conversations Automate and scale your conversations with bots to help qualify leads, book meetings, and provide answer support questions. Chat Bots Collaborate on team emails with a unified inbox for marketing, sales, and services. Easily route emails to the right individuals. Team Email Connect with prospects and visitors in real-time as they’re on your website. Respond directly via the Conversations Inbox, Slack or mobile app. Live Chat
- 59. HUBSPOT CONVERSATIONS Available nowfor free.
- 60. 2Marketing Hub Starter Stop managingtools. Start marketing right. With so many tools available, it’s easier than ever to start marketing. But it’s never been harder to start marketing right. Marketing Hub Starter has all the tools you need to attract, and engage customers right from the start.
- 61. All the toolsyou need to start marketing right. Marketing Hub Starter Track and manage all your contact information in the same place as your marketing. Use contact data to fuel relevant, personalized campaigns. CRM Create beautiful emails with goal-based templates, then make it your own with our easy to use drag-and-drop editor. Email Marketing Convert qualified website visitors into leads with customizable and mobile optimized forms and pop-ups on any page. Lead Capture
- 62. MARKETING HUB STARTER Startsat $50/month. Now with email.
- 63. HubSpot Video 3It’s time toelevate your video. Today, people gravitate towards personal, authentic, and conversational videos. T he businesses that match this change are the ones we pay attention to.
- 64. Your video. Elevated. HubSpotVideo Analyze the performance of your videos directly from your HubSpot dashboard, and drill- down to contact analytics on the timeline. Video Insights Easily add a CTA or a Form overlaying the video at any specific time and start generating leads from your video content. CTAs & Forms Upload, manage, and distribute all your videos from a single place within HubSpot. Easily embed them in content in one- click. Hosting
- 65. Your video. Elevated. HubSpotVideo Use Workflows to trigger follow- up actions based on video analytics. Trigger Follow-Ups Record 1:1 videos with, or without, your screen and easily send to contacts. Record Video Easily add videos into conversations with Sales or Service Hub Enterprise. Insert Videos in Live Chat
- 66. HUBSPOT VIDEO Included inMarketing, Sales, & Service Hub Professional and Enterprise
- 67. We’ve also gotgreat news on the reporting front!
- 68. Analytics Views Build custom cutsof sources based on URL, domain, or country. Example: analyze traffic sources for only Brazilian traffic, or blog, or landing page subdomain.
- 70. With cross-object capabilities,the options are endless. Deals by contact original source Deals by company size Deals by company industry Deals by target company Deals by company region/territory Average / total lead score by company Engagements by target company Engagements by persona ….. …. … .. .
- 71. Answer all yourteam’s questions, right within HubSpot Advanced Reporting Create reports across different datasets to answer the most complex questions your team has. Cross-Object Reporting Track and manage multiple currencies in HubSpot. Multi-Currency Quickly answer questions about your prospects and customers using a powerful, easy-to-use Report Builder. Custom Reports + Dashboards
- 72. Marketing Hub Enterprise4Marketing HubEnterprise gives advanced marketing teams more control, greater flexibility, and deeper integrations - all without making life complicated for you, your team, or your customers.
- 73. As companies scale,it gets harder for different teams to work together as one. everyone on your team Enterprise is for
- 74. Single Sign-On Enhance thesecurity of your HubSpot account and gain more control over your team’s access by configuring a custom authentication provider. In Beta | All Enterprise Products
- 75. Enhanced Teams Organize theusers in your HubSpot account on multiple levels based on teams, region, business unit, product line, or any other dimension. Use Teams to control access to tools, limit visibility into your database, and easily segment or roll- up custom reports. Available Now | All Enterprise Products
- 76. SCREENSHOT PLACEHOLDER SCREENSHOT PLACEHOLDER Content Partitioning Use Teamsto segment assets in HubSpot, giving the right users easy and uncluttered access to the right content. Useful for international marketing teams, teams segmented across divisions, product lines, brands, or other dimensions.
- 77. Growing businesses “domore” in dozens of different ways. They generate more leads. Have more conversations. Sell more products. Collect more data. everything you do Enterprise supports
- 78. SCREENSHOT PLACEHOLDER Custom Bots Deploy usefulbots that can assist with simple requests like surfacing relevant help documentation, routing inquiries to the right team, booking appointments, and more. Use custom code to handle any type of inquiry. Available Now | All Enterprise Products
- 79. Calculated + Rollup Createfields in HubSpot that perform useful calculations and roll up data from other fields, like sales commissions and splits. Properties Available Now | All Enterprise Products
- 80. SCREENSHOT PLACEHOLDER Manage recurring revenueand renewals right inside of HubSpot with improvements to revenue tracking & reporting. Recurring Revenue Tracking Available Now | All Enterprise Products
- 81. Relational Imports Easily importcontacts, companies, deals, tickets, and products with relationships across objects. In Beta | All Enterprise Products
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- 83. The tyranny ofthe immediate always wins.
- 84. You start withyour CRM.
- 85. And you startadding point solutions...
- 86. Next, you needto think about automation, and integrating these tools together.
- 88. The tyranny ofthe immediate always wins.
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- 91. Let’s give repstheir day back
- 92. Custom Slack Notifications Keepyour team connected to your customers everywhere they go with HubSpot’s native Slack integration. Trigger notifications in Slack based off conditions and triggers using Workflows.
- 93. Online Meeting Integrations Connect yourfavorite online meeting providers directly into your HubSpot meetings.
- 94. Predictive Automatically score andrank leads based on their likelihood to close as customers, factoring in hundreds of behavioral, demographic, firmographic, and technology factors. Lead Scoring
- 95. Quote Approval Require approvalfor quotes that meet certain criteria, like percentage discounts. Management
- 96. eSignature Collect signatures onquotes and other documents right inside of HubSpot.
- 97. Let’s turn managersinto mentors
- 98. Source: HubSpot surveyresponses
- 99. Goal Management Measure yoursales and services team's performance on a granular level with period- based quotas and SLAs.
- 100. Playbooks Build a libraryof sales best practices and resources. Use rules-based automation to surface recommended content to your sales team, right inside of HubSpot.
- 101. Call Transcription Let HubSpotconveniently transcribe any recorded call right inside your CRM. & Recording
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- 106. Service Hub Starter1New FreemiumOffering. Service Hub Starter begins at $50 USD/month, and includes Tickets and 1:1 tools. Plus, a slimmed down version of Tickets will be rolling out to HubSpot CRM Free over the rest of the year. ENGAGE
- 107. Help Desk Upgrades2Starter, Proand Enterprise. Service Hub now features several new Help Desk improvements including. ● Custom Ticket Fields in Support Form ● Automation of External Emails ● Custom, Cross-Object Reports (beta) ● Ticket Properties in Marketing Email ● Object Associations on Import (beta) ENGAGE
- 108. What’s new inPro / Enterprise? HubSpot Helpdesk Upgrades Use Ticket properties in bulk emails with customers Ticket Tags in Email More flexibility and deeper integration with HubSpot Forms Custom Support Forms Join multiple objects upon import, like Tickets and Contacts Import Object Association
- 109. Feedback upgrades3What’s new inPro / Enterprise ● More Customization ● More Flexibility ● Customer Experience Surveys ● Follow-up Automation (coming soon) GROW
- 110. What’s new inPro / Enterprise? Customer Feedback Upgrades Establish listening posts across the customer journey Customer Experience Surveys More choices to work for all business intricacies Customization & Flexibility Leverage promoters for growth, and get the jump on detractors Follow-up Automation
- 111. Knowledge base upgrades4Starter,Pro and Enterprise. ● Drag & Drop Categorization ● Search Reporting ● Feedback On Articles ● List Restricted Articles (coming soon) ● AI in Knowledge Bot (coming soon) GUIDE
- 112. What’s new inPro / Enterprise? Knowledge Base Upgrades One of a kind search reporting that stamps in your CRM Knowledge Base Search Improved categorization of articles Categorization Not yet in beta, the ability to restrict articles to a list of users Restricted Articles
- 114. Last but notleast… More tools for less money.
- 115. Marketing Hub HubSpot CRM Sales HubService Hub Introducing the HubSpot Growth Suites All the tools HubSpot has to offer at the Starter, Professional or Enterprise level, available in a single package available for 25% off Buy before price increaseson 11/1!
- 116. Next on thehorizon – Partner Day in May 2019!
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- 119. #SLCHUG 119 Search Engine Optimization Blogging & SocialMedia Lead Generation Email & Automation Marketing Analytics Lead ManagementThanks for being a part of our community!