Why Johnny Can’t Rez SLEDcc 2008 Robert Bloomfield
The Three Questions How does this project help me accomplish my goals and  the goals of our institution? Why are virtual worlds the best way to accomplish those goals?  What are the costs and risks of your project, and how are you going to manage them?
Know Institutional Goals Curriculum Community Careers The Johnson  School’s 3 C’s:
Signature Advantages Presence in Place Constructive Cacophony 3.  Creative Collaboration
Presence in Place Green  & Global
Presence in Place Nonverbal Communication
Deep Touch COST IMPACT
Presence in Place Shared  Experience
Presence in Place Meaning in Places
Constructive Cacophony Presence in Place Cornell’s Sage Hall Atrium
Constructive Cacophony Presence in Place Virtual Sage Hall Atrium
Presence in Place Serendipity Virtual  Congress
Presence in Place Creating History
Signature Advantages Presence in Place Constructive Cacophony Creative Collaboration
Constructive Cacophony Constructive Cacophony
Signature Advantages Presence in Place  Constructive Cacophony Creative Collaboration
Creative Collaboration Architecture
Creative Collaboration Art
Creative Collaboration Narrative
Creative Collaboration Identity
Creative Collaboration Games
Signature Advantages Presence in Place  Constructive  Cacophony Creative  Collaboration
Cost and Risk Incidence of Cost
Borne by: TRADITIONAL VIRTUAL Conference Costs Organizer Attendee Speaker
Cost and Risk Incidence of Cost Up-front & Incremental Cost
Upfront & Incremental Cost ISTE: Designing Community in Second Life
Cost and Risk Incidence of Cost Up-front & Incremental Cost Risk Unreliability.  Inappropriate behavior. Risk to reputation.
Make Small Bets
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Sle Dcc08 Keynote Robert Bloomfield