Slide share vaccine confidence_gias grp_10.24

Slide share vaccine confidence_gias grp_10.24

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  VACCINE CONFIDENCE final pitch tonimhd grant funders Stephanie Bittner, Jeffrey Van Liew, Katie Parrish, Thomas Hayden, Catherine Pearson
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  WHAT WE SETOUTTO DO we are exploringfundingopportunitiesto: instillvaccineconfidencein the white evangelicalamerican populationby appealingto theirneed for freedom and trust. We are defining vaccine confidence as the trust that the population has on vaccines, providers who administer vaccines, and processes and policies regarding the vaccines.
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  Approximately one in fourpersons inthe United States identify as evangelical 2016 exit poll found 26% of voters self- identified as white evangelicalChristians.
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  Among Republicans, White EvangelicalChristians are more likely than other religious groups to believe in certain conspiracy theories, according to a study by the conservative American Enterprise Institute. CHALLENGES WITHIN THESE COMMUNITIES… Significant disinformation Disproportionately Resistant About 14% of American adults say they won't get vaccinated under any circumstances as of June, while the number is a much higher 22% among white evangelical Americans (Christians), landing it the highest among any demographic studied. (KFF, 2021)
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  Meet Robyn Age: 38 Home:suburban Indiana Marital Status: Married for 18 years Children: 3 - boys ages 15 and 12, girl age 8 Education: some college, did not graduate Occupation: Homemaker Active in local Baptist church Enjoys attending parties hosted by her friends who sell various MLM products Feels like she has lost the ability to control many aspects of her life during the COVID-19 pandemic and isn’t sure who to trust anymore Has not received the COVID-19 vaccine
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  Solution:Preparation Community Health Ambassadors (CHAs) Identifyand Train CHAs Social Event Invites CHAs invite women in the community to events through social media and word of mouth; pins are required for entry.
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  Solution:Execution Social Events - Centeredaround food and conversation - Public health discussion would be larger than COVID - Discussion about health questions / concerns, led by CHA and supported by local HCPs in attendance Participant Follow-Up Email follow up includes: - Survey to gauge perception shift - More educational information (including info on where they can get vaccinated, if desired) Emails sent quarterly with CHA news. Community Health Ambassador Dashboard (CHAD) Elevating comments / questions from group, recording when meetings happen, ideas for other CHAs from group, etc. (see subsequent slides)
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  Competition/Allies Vaccinate Alabama TikTokContest sponsored by the Alabama Department of Public Health https://www.alabamapublichealth.gov/covid19vaccine/tiktok.html https://www.tiktok.com/@g3n3ricusername/video/6986825442896416005?i s_copy_url=1&is_from_webapp=v1 https://www.vaccineconfidence.org https://www.who.int/immunization/sage/meetings/2013/april/3_Vaccine_Hesit ancy_Landscape_Analysis_reduced8.pdf https://worldprojects.columbia.edu/increasing-covid-19-vaccine-confidence “..the vaccine confidence challenge is a window into the broader issues of our polarized, mistrustful society.” Utilize data science and artificial intelligence, to develop messaging that encourages vaccination.
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  Measuring Success Short-term: 1) Briefsurvey administered upon checking in to the party 2) Short post-party survey administered via email 3) # of Participants uploaded to CHAD (Community Health Advocate Database) 4) # of “allies of CHAs” for community health advocacy Long-term: 1) Analyze data through CHAD to determine project efficacy 2) Retrospective study measuring community vaccination rate 3) Measuring rates of hospitalizations in the calendar year Qualitative Measures - Participant comments shared with community public health professionals -CHAs and Allies can assist with helping participants make appointments and future health needs Quantitative Measures
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  THANK YOU SOLUTION 2: ComedyShow
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  Why This Works Thisapproach: ○ Leverages a “person like yourself”, which is highly trusted by the white Evangelical Christian. ○ Operates through women, who are the primary healthcare decision makers for a family; impacting them leads to impact among a much larger group. ○ Responds to the audience’s need for control and trust. ○ Empowers women in these communities. ○ Allows us to infiltrate church communities without entering the church itself. ○ Leverages the power of 1:1 conversation. - The MLM model is highly successful in these communities, and house parties are very familiar to this target. - There is scalability to this model: ○ Allowing us to address various health concerns of the community in a safe space ○ And offering the opportunity to inspire new ambassadors (CHAs) and allies to these CHAs. - There is opportunity to work with local health officials to enact real change based on concerns. - There is opportunity to conduct research through the model on a variety of health topics, and local response to them.
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  Appendix SOLUTION 2: Comedy Show
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  Deliverable:FinalPresentations (40%) ● Presentationswill be a “pitch” to funders, investors, or stakeholders and should include: 1) JV - Concept: What is this and why should we be interested (should be attention grabbing and short)? 2) JV- Problem: What is the problem being solved (what, why, and why amongst other competing priorities. What is the magnitude of the problem)? Mention COVID is disproportionately impacting poorer communities and communities of color. 3) CP - Target Market: Define and describe your target user. 4) SB – Solution: What are you proposing and why? 5) TH - Competition: How is this different than what has already been tried? 6) KP - Success: How will you evaluate the impact/success of your service/product?
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  SOLUTION1: Community HealthAmbassador What ItIs: Establish paid positions for “community health ambassadors” within highly Evangelical communities. These ambassadors would be trained by Yale (appealing to their intelligence) and would do local canvassing and lead digital communication to share health information pertinent to their community. They would also bring in new ambassadors. Their focus would change based on health needs, but would first focus on getting these communities COVID-19 vaccinations. Why It Works: - Leverages person like yourself - Women tend to be HC decision makers - MLM model is highly successful in these communities - Leverages 1:1 conversations - Scalable
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  SolutionsShowing Success CONSTANTCOMMUNICATION+ RELATIONSHIPBUILDING Doctors on the Navajo Nation, once among the hardest-hit areas of the country, say constant communication with their tribal members about fighting the "monster" of COVID-19 has helped this remote region achieve some of the highest vaccination rates in New Mexico and Arizona. 1:1 Connections In Maryland, the University of Maryland partnered with local barbershops and salons to hold vaccination events and to educate stylists on how to address vaccine concerns by equipping them with accurate medical information and to ensure stylists are equipped with accurate medical information regarding vaccine concerns. https://www.npr.org/sections/health-shots/2021/06/11/1005367753/rural-communities-fall-farther-behind-in-covid-19-vaccination-rates https://www.nga.org/center/publications/state-strategies-to-increase-covid-19-vaccine-uptake-in-rural-communities/
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  OtherSolutions TrustedCommunity Voices Trusted communityvoices such as faith-based leaders, local health directors, and doctors, are strategically important in combating vaccine hesitancy and misinformation. IdentifiedFinancial Incentives • $100 from state government • Providing free transportation to vaccine sites • Free tickets to a sporting event • $20 coupon for items such as food or drink https://medicine.umich.edu/sites/default/files/content/downloads/RAND_RRA1446-1.pdf https://www.kff.org/coronavirus-covid-19/poll- finding/kff-covid-19-vaccine-monitor-may-2021/
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  Financial incentives What helps Currentinterventions https://www.cdc.gov/mmwr/volumes/70/wr/mm7020e3.htm https://www.nga.org/center/publications/state-strategies-to-increase-covid-19- vaccine-uptake-in-rural-communities/ https://www.kff.org/coronavirus-covid-19/poll-finding/kff-covid-19-vaccine-monitor-may-2021/ https://medicine.umich.edu/sites/default/files/content/downloads/RAND_RRA1446-1.pdf https://www.tandfonline.com/doi/pdf/10.1080/10410236.2019.1573295 Who toTrust? What hurts MandatesMandates Support from trusted community figures Lack of support from trusted community figures Social media ads and influencers Social media ads and influencers Financial Barriers Lack of access to vaccines Access to vaccines
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  Where are there gaps?
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  AREMAINING GAP ISACCESS Vaccine Advocates and Ambassadors *Deploy public health professionals to work with local communities on identifying stakeholders who can be vaccine advocates *The team should develop an understanding of the culture and common beliefs within rural communities in order to provide appropriate vaccine education through a trusted local source. *Provide easily accessible vaccine clinics in non-traditional areas such as churches, recreational facilities, and small businesses. Access to vaccines in rural areas not only includes physical access within counties but access to trusted members of the community who will advocate for vaccines and act as vaccination ambassadors. confidence complacency constraints calculation collective responsibility Combat the 5 Cs of Vaccine Hesitancy https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0208601#pone-0208601-t002
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  AREMAINING GAP ISTRUST People who have yet to be vaccinated cited trusting their personal physicians and insurers over prominent national and public health figures such as President Biden and Dr. Fauci. Strategies to Increase Trust: 1.Do not wait. 2.Be credible. 3.Be clear. 4.Express empathy and show respect. 5.Acknowledge uncertainty and manage expectations. https://www.nap.edu/read/26068/chapter/1#2 Build vaccine confidence among rural communities through consistent, transparent and factual communication strategies and campaigns. Establish straightforward pathways for individuals in rural areas to access vaccines within their communities.
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  Leveraging current solutions: Universityof Mississippifootball example ● All 240 players and staff on the University of Mississippi football team are vaccinated against COVID-19. ● Head coach Lane Kiffin spearheaded the effort by getting vaccinated along with his assistant coaches to set the example. ● The team brought in doctors to discuss vaccine safety and side effects with anyone who still had concerns. ● Kiffin hopes they will be a positive example for the state. ● Example of trust and education coupled with access working on the vaccine hesitant.