The media product represents young people aged 16 to 20 who enjoy music festivals and indie music. The front cover uses language and images that align with their stereotypes, including references to festivals, a girl enjoying herself in a crowd, and wellies. It aims to make the target audience feel the genre is upbeat and the model looks everyday to seem normal and relatable. The magazine content mentions social media sites and unsigned acts to suggest the readers explore various music beyond the charts and are sociable music fans.