Nøie is a Copenhagen-based tech company focused on creating customized skincare products that improve the quality of life for individuals with skin concerns while prioritizing environmental responsibility. The company aims to become CO2 negative by 2021 and fully circular in its operations, actively supporting six Sustainable Development Goals (SDGs) and implementing a Chief Footprint Officer role. Nøie emphasizes the importance of accountability in the skincare industry, addressing issues such as plastic waste and the demand for companies to take responsibility for their environmental impact.