1. The document discusses SMART goals, which are goals that are Specific, Measurable, Attainable, Results-based, and Time-bound.
2. It provides examples of goals that are and are not SMART, and emphasizes the importance of creating clear, measurable goals.
3. The document encourages turning goals into action plans by brainstorming activities, evaluating strategies, and identifying expected results, timelines, responsibilities, and audiences.