Smart ways to use social media in your job search

Smart ways to use social media in your job search

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  Get Hired! SmartWays to Use Social Media in Your Job Search Prepared by: Chad Wiebesick Director of Social Media and Interactive Marketing Pure Michigan Twitter: @Wiebesick July 1, 2015
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  LinkedIn is the#1 Professional Network
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  Step 1: Adda Photo Adding a profile image makes your page 7x more likely to be found in searches
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  Step 2: UpdateYour Status Regular updates show you are engaged and will help you get noticed
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  Step 3: Past,Present & Future What do you do? Where have you been? What are you looking to accomplish? How else can you be found or contacted on the web? Share your skills…
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  Step 4: CustomizeYour URL Vanity URL’s that include your name -increase your odds of being found -allow for consistency across platforms -shows you’re committed to the network
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  Step 5: Giveand Get Recommendations Recommendations Allow others to testify to the value of your work and speak to the credibility of your profile
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  Step 6: Engage Personalizerequests Import existing connections
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  Step 7: Engage Jointhe conversation Respond, Comment & “Like”
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  Step 8: Caution Don’t: •Onlyconnect with the intent to sell •Connect, but never interact •Spam groups
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  Find Information AboutHiring Managers • Before you submit your resume, look up the hiring manager on LinkedIn and Twitter. • Knowing more about the person who’s hiring can help you tailor your cover letter.
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  Hyperlink Your Resume •Add the URL for your Twitter handle and LinkedIn profile to offer the employer another way of getting in touch with you and it shows that you are social media savvy.
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  Create The ConnectionsYou Need To Get The Job • Figure out who you need to know to land a certain job, and make that connection by, such as: – Follow them on Twitter and retweet their tweets – Grow your LinkedIn network until they become a third-degree connection – Leave comments on their company Facebook page – Read their personal (or business) blog and engage
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  Get Google OnYour Side • If you don’t like what pops up when you Google yourself, create accounts on new sites to push your profile to the top. • Tip: do a search NOT logged into your Google account, as Google personalizes search results.
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  Show Up InGoogle Search Results • LinkedIn • Twitter • Facebook • Google+ • Slideshare • Instagram • YouTube • About.me • Foursquare • Flickr • Pinterest • TIP: Use your real name and keep your handle consistent
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  Join Industry Chatson Twitter • Look for chats that revolve around your industry or the industry you want to work in, such as #MiJobChat or • Twitter chats keep you up-to-date on the industry, meet helpful contacts, and showcase expertise in your field
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  Ensure Your ProfilesAre Professional • Assume everyone can see everything • Remember, the delete button is a lie • Be an expert on your privacy options
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  Thank You Chad Wiebesick [email protected] Twitter:@wiebesick