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This document discusses why mobile apps are important for retailers, what makes a great retail app, examples of successful retail apps, and what future capabilities are possible for retail apps. Specifically, it notes that 44% of Christmas 2011 searches were on mobile, mobile will overtake PC web access by 2013-2014, 50% of marketing decision makers now use mobile. It also provides examples of the successful Toronto Eaton Centre app and an iFind Santa promotion app that increased traffic and engagement.
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- 2. Why Mobile? Here’s why… ✔ 44% of all searches over Christmas 2011 where on mobile devices ✔ Mobile is becoming a necessity – Retail Traffic Sep 20, 2011 ✔ Mobile will overtake PC web access by 2013, 2014?..Soon! ✔ 50% of marketing decision makers use it now PERFECT tool to enhance in-mall experience and build a loyal shopper
- 3. What makes agreat app? Native or Mobile Web – does not matter! In Mall promotion Multi channel message Promotion content Interaction Innovation Integration
- 4. Simple = Effective TorontoEaton Centre App Directory, Map, Events, Promotions Favorites, One touch calling, Services Named Great Canadian App by Apple ICSC Award Winner Top Rated On TV Ads Apple Promotions viewed 350,000 times!
- 5. What’s Possible In locationcampaigns Real-Time Local Product Search - by Retailigence iFind Santa promotion to increase traffic to retailers Attracted large number of families Increased APP Usages through out the Black Friday weekend Shoppers stayed longer by linking Restaurants & Retailers Retailers acquired first time customers
- 6. What’s Coming mCommerce &Loyalty Media Revenue Transaction Revenue Great Platform to Launch Loyalty Creative rewards that drive the shopper behavior