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User Experience Design II - ReUp iPhone Application
The document outlines a project for the 'reup' mobile app aimed at helping users find local recycling facilities and information to combat waste disposal issues. It highlights user surveys, personas, and competitive analysis to define the app's target audience and features, as well as the importance of making recycling easier and more accessible. The app's success metrics include reaching 75,000 downloads and tracking interactions, with user feedback suggesting a need for simplicity and convenience.
User Experience Design II - ReUp iPhone Application
- 1. ReUp Shawn Murphy /User Experience Design II / Final Project / May 11, 2015 • Find Recycling Locations Easier! •
- 2. PROBLEM The average Americanthrows away 4.3 pounds of waste per day which adds up to about 220 million tons of waste generated each year.1 people often either don’t know what is recyclable or where to recycle their items and end up throwing them in the trash. OUR VISION To help combat this problem, the ReUp mobile app allows users to find local recycling facilities and information while on the go. The app’s goal is to reduce waste by providing people on the run with localized recycling options, up cycling locations and tips on how to reduce their waste. Most people know they can recycle paper, plastic, glass and aluminum items but other waste like batteries, light bulbs or plastic shopping bags can also be recycled if done properly to avoid the landfill. The app allows the user to search by item to find local recycling/up-cycling facilities and will use Google Maps API to help direct them while en route. GOALS Within the first year of operation the goal of the app is to reach 75,000 downloads with a retention of 50,000 registered active users. In addition, the app will measure success by tracking the amount of recyclables each user checks in with the hope of reaching 1 million interactions by the end of the year. Introduction 1 Duke University Center of Sustainability & Commerce. http://center.sustainability.duke.edu/resources/green-facts-consumers/how-much-do-we-waste-daily. Accessed on April 12, 2015.
- 3. SURVEY SUMMARY 25 potentialusers surveyed via SurveyMonkey. 1. Do you or your family Recycle? Yes or No? All 25 respondents said they recycle. 2. Why do you recycle? The overall sentiment was that they recycled because they have a duty to preserve the environment. One respondent went into more detail stating “We recycle because we want to do our part to ensure that items are disposed of properly to cut down on landfill issues and ensuring a greener planet for generations to come. Our town also makes it really easy to do this.” I found the last part insightful - the easier it is to recycle more people would want to do it. 3. What types of items would you like to dispose of/ recycle but don’t know how? Some of the information users are looking to dispose of/ recycle include: batteries, household items, technology, plastic bags from the grocery store, light bulbs and styrofoam. 4. How often do you recycle? 67% of respondents recycled all the time 29% of respondents recycled most of the time 4% of respondents recycled half the time 5. What characteristics do you look for when downloading a mobile app? The most common responses to this question were cost and convenience. If the user found the app to fit into their life then they were more inclined to use it regularly. Other users pointed to the style and simplistic nature of the apps they use regularly - they weren’t interested in additional features. Keep it simple. User Research
- 4. User Persona: Shannon DEMOGRAPHICS: •Gender: Female • Ethnicity: Caucasian • Age: 32 • Occupation: Mother / Photographer • City: Madison, NJ • Housing: Owns a home with husband • Marital Status: Married, 2 kids under the age of 5 ATTITUDES TOWARDS TECHNOLOGY Proficient with technology - she has grown up with it, has a smart phone and laptop, keeps up to date with friends via social media (mainly Facebook and Instagram) and email, shops primarily online for household items, owns several digital cameras for home business PSYCHOGRAPHICS BEHAVIORS: • Shannon’s main focus is her children ages 2 and 5 • When not shuffling her kids to activities she spends time on her hobby/passion - photography • For additional income she started a photography business to help pay the bills • Shannon wants to help prepare the world for her children but is unsure how • She uses a reusable water bottle to avoid additional waste and even bought mini reusable water bottles for her children • She often places orders for household items from Amazon Prime and will recycle the boxes • Her family recycles plastics/glass and paper every week through curbside recycling but she wants to do more • She stays up to date with technology and has several old electronic gadgets (e.g. laptops, iPods, digital cameras, etc.) that she’s unsure what to do with or how to dispose of FEARS FRUSTRATIONS • She’s afraid that her children are growing up too fast and she’s not there enough for them since her photography business is taking off • Shannon is aware of the amount of trash her family generates on a weekly basis but isn’t sure how to recycle more or dispose of items properly • Feels guilty she’s not doing enough to be green • Would like guidance on the best ways to recycle items that aren’t typically put out at the curb NEEDS GOALS • She wants to use technology to help her be a greener person • She hopes to reduce her trash to one bag per week for her family of four • Would like a more fuel efficient car but can’t give up the SUV she touts her kids around in User Research (Continued)
- 5. User Persona: Fred DEMOGRAPHICS: •Gender: Male • Ethnicity: Caucasian • Age: 40 • Occupation: Restaurant owner in Center City • City: Philadelphia, PA • Housing: Owns a condo with wife • Marital Status: Married ATTITUDES TOWARDS TECHNOLOGY Somewhat proficient with technology, he uses it mostly for work; owns a smart phone and desktop computer; uses social media to promote specials at his restaurant, post photos, etc. to gain business PSYCHOGRAPHICS BEHAVIORS: • Fred spends most of his time at his restaurant and enjoys interacting with people vs. through technology • He takes his bike to work/will walk in inclement weather to save gas and get exercise • At home he has an organic garden in his tiny city-sized backyard where he grows tomatoes and herbs • Tries to save food scraps for composting but doesn’t have enough space to do it correctly • Fred and his wife try to be green at every turn they can but find it difficult in the city • With his business being a BYOB, on weekends especially he is left with many bottles that he recycles - it costs more for him to do this but he feels it’s his obligation to the environment FEARS FRUSTRATIONS • He is concerned with the amount of food waste created from his restaurant and isn’t sure how to get rid of it in an environmentally safe way • Is concerned he’s being as environmentally friendly as possible in his business ventures • Would like to add solar panels to the top of his building but is scared of the cost to install • Needs to upgrade restaurant’s computer system but is unsure where to dispose the old one NEEDS GOALS • Wants to use technology to be more green and track his progress • Would like more education about the city’s recycling and progress being made • Isn’t sure what other steps he can implement into his business to make it more environmentally friendly User Research (Continued)
- 6. User Persona: Julie DEMOGRAPHICS: •Gender: Female • Ethnicity: African American • Age: 23 • Occupation: Store clerk at small boutique in city • City: Grand Rapids, MI • Housing: Rents an apartment with three others • Marital Status: Single ATTITUDES TOWARDS TECHNOLOGY Extremely proficient with technology, she uses her smart phone and iPad the most as she’s often on the go; she has grown up with technology and couldn’t imagine her life without it; Most popular apps are Instagram SnapChat as well as Apple Maps to help her find her way around PSYCHOGRAPHICS BEHAVIORS: • Julie works long hours at a small clothing boutique in Grand Rapids • She’d like to find a job in psychology, the field she studied in college, but can’t find work • She tries her best to be conscious of her recycling habits but sometimes finds that it’s more trouble than it’s worth to collect, sort and bring recycling to the dumpster • She feels that recycling has become passé and isn’t as effective as it was during her parent’s generation even though she still wants to participate • She is motivated to recycle when strapped for cash and will often collect cans after parties to deposit and get cash back • Has gotten lost driving to the recycling collection center - doesn’t know where to take her cans to get cash back • Looks for new apps/websites through friends’ suggestions positive user recommendations • She receives household item donation postcards from the Red Cross and Big Brothers and Sisters but can’t participate because she lives in an apartment building FEARS FRUSTRATIONS • She finds it difficult living with several people and wants to move out • Isn’t sure if she’s going to be able to pay her rent this month • She wishes there was an easier way to recycle she could find motivation to do it more often • Is frustrated that she can’t leave home donation items at her apartment NEEDS GOALS • Julie wants to improve her building’s recycle after seeing the amount of waste only 15 tenants generate each week • She is in need of a new phone but can’t afford it • She would like to be motivated to recycle more and looks to technology to help her make positive changes in her life (diet, exercise, etc.) User Research (Continued)
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- 9. Price iRECYCLE by Earth911.com Free iPhone, iPad,Android USA 240 materials (batteries, electronics, metal, paint, automotive, etc.) • Geo-locate recycling facilities by product • Facility contact information • Driving directions to facility • Tips about recycling specific products (generic) • Locate Greener Corners recycling bins • Take photos of recycling and share to social media • Check-in by scanning codes with built-in QR reader • User must create an account to participate • Track team or solo recycling activity • Set a recycling goal based on cash you’d like to earn • Quickly find recycling centers nearby using GPS or ZIP • Learn fun facts about recycling Basic materials (paper, glass, plastic, aluminum) Aluminum only USACO, NJ, NY, OH Provides access to over 800,000 recycling and disposal resources User keeps track of what they’re recycling in Greener Corner’s recycling bins. Earn cash by recycling cans - keep track of your recycling and set monetary goals. iPhone iPhone Free Free Greener Corners by RecyclePal Aluminate by ALCOA Platforms Value Proposition Region Recyclables Features Competitive Analysis (Hi Fi)
- 10. Competitive Analysis Summary Whilethere are several recycling applications on the market that allow users to find local recycling facilities there are some flaws with them which leads me to believe that there’s still a market for this application. Only one out of three recycling apps I compared was available on multiple platforms including iPhone, iPad and Android. (iRecycle) Most apps in this space are limited in their recycling information or focus on one type of material to recycle like the Aluminate app which is only for aluminum recycling. The iRecycle app was the only one that allowed users to select different types of material like batteries, paint and hazardous materials. None of the apps have been updated in over 2 years. Geo locating recycling facilities is used by all apps. Some use Google maps while others use Apple Maps. Greener Corners was the most limiting as its focus is on finding Greener Corners bins in only 4 states. None of the apps allowed users to add data like local recycling schedules, materials accepted or donation services. 1 2 3 4 5 4
- 11. Information Architechture -Site Map Home 0.00 Login 1.00 Menu 1.2.0 Recycleables 1.3.0 Register 2.00 Batteries Profile 1.2.2 Automotive 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7 1.3.8 1.3.9 Settings 1.2.1 Bottles Linked Social Media Accounts 1.2.3 Cans Clothes Electronics Eye Glasses Paper Plastic Search 1.1.0
- 12. Information Architechture -User Flow (Lo Fi)
- 13. Information Architechture -User Flow (Hi Fi) Home Register Email Facebook Google+ Back Confirmation Share to Social Media Error Confirmation No Yes Login? Sign In Bottles Batteries Automotive Electronics Clothes Cans Plastic Select a Recycling Location Paper Eyeglasses Recycle an item
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- 15. Wireframes (Hi Fi) ReUp Logo/Icon Locaterecycling locations and help the planet and your community. or User Name Password Sign In Register ATT 11:56 AM User name and password required to login to app ReUp Application Login Screen 1 1 Once a successful user name and password are entered and the “Sign In” button is tapped the user advances to the Recycleable list/menu 2 Clicking “Register” advances the user to the Registration screen 3 3 2
- 16. Wireframes (Hi Fi) Createa user name and password below or login with your Facebook or Google+ account. User Name* Password* Confirm Password* Email Address* Register Register with Facebook Register with Google+ Back Register or ATT 11:56 AM Back button will direct the user to the login screen ReUp Registration 1 1 All fields are required. If not filled out user to receive error message 2 2 Register with Facebook or Google+ credentials 3 3
- 17. Wireframes (Hi Fi) Createa user name and password below or login with your Facebook or Google+ account. User Name* Password* Confirm Password* Email Address* Register Register with Facebook Register with Google+ Back Register or Congratulations! You’ve taken a step to making the planet just a little bit greener. Get started recycling now! Login Share ATT 11:56 AM When user registers successfully the “Congratulations” confirmation message ReUp Registration Confirmation Message 1 1 Tapping the Login button brings the user to the Login page 2 2 Share the Reup app to social media (Facebook, Twitter, etc.) 3 Tap grey overlay background to return to page and dismiss alert 4 4 3
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- 19. Wireframes (Hi Fi) ReUp AutoBatteries Bottles Cans Clothes Electronics Eye Glasses Paper Plastic ATT 11:56 AM When tapped, flyout navigation menu will open ReUp Recycleable Menu 1 1 When magnifying glass is tapped it opens a search overlay 2 When recycleable item is selected user is directed to map 3 3 User can swipe the recycling list left or right to see more recycleable items 4 4 2
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- 21. Wireframes (Hi Fi) ReUp Locationname 1 Main St., Anytown, NJ .05 Miles1 Location name 1 Main St., Anytown, NJ .26 Miles2 Location name 1 Main St., Anytown, NJ .5 Miles3 1 2 3 Back Plastic ? ATT 11:56 AM Back button will direct the user to the recycleable list menu ReUp Map 1 The selected recycleable item will be highlighted in this space above the map 2 “?” displays educational information like plastic numbers accepted, pickup dates, etc. 3 User can pinch map screen to zoom4 User can select a location based on the menu list or by selecting the pinpoint on the map. User will be offered walking, driving or biking directions based on their location and selection. 5 Users location indicated by star icon6 6 4 1 2 3 5
- 22. Test Participants The participantswere both regular smart phone users and avid recyclers. One participant was a account manager/ mother who regularly recycles. The other was a senior copywriter who recycles at home but not at the office. Test Purpose To examine how people use the app to find recycling locations close to them. Each user was asked to complete four tasks: 1. Imagine you ate lunch in a park and want to recycle your items instead of throwing them in the trash. You download the ReUp app on your phone and register for an account. 2. The first item you want to recycle is your plastic water bottle - how would you do this? 3. Locate the closest recycling facility to the park. 4. How would you locate other recyclables? Observations Suggestions OBSERVATION 1: Both users were able to register without a problem but didn’t notice or give any thought to registering with Facebook or Google+ despite the directions at the top of the screen. SUGGESTION: Give pathway options to user and let them proceed as necessary instead of having the email form at the top of the screen. Before moving forward with changes test more to see if other users react differently or possibly get rid of Facebook and Google+ options. Users feared the app would post to their social media accounts without their permission. OBSERVATION 2: Both users located the plastic recyclables icon without a problem. When asked how the user would locate other recyclables they were divided - one said they would swipe right to see more icons or use the search functionality the other said she would initially go to the top left menu. SUGGESTION: Upon launch of the app a guided tour could start that the user can swipe through so they understand the main navigation elements easier. OBSERVATION 3: Both users paused when locating the closest recycling facility but eventually found the closest location. SUGGESTION: Include a identification mark on the map that lets the user know where they are. User Testing