Social Business and Yammer | #onlinefuturetoday

Enterprise Social Networking as the heart of
your social Business

Arjen Jelsma – Capgemini
Niels van der Zeyst – Yammer
#onlinefuturetoday

29 October 2012, Utrecht

The way we see it

The reason we wake up in the morning is to
help organizations to transform into the
social business they need to be in order to keep
adding value to their customers, employees,
stakeholders and ultimately themselves.

RFI for ING | August 2012

Copyright © Capgemini 2012. All Rights Reserved 2

The way we see it

We firmly believe a connected Social Business is
a better business. By focusing on the human
factor rather than technique, and connecting
these human factors more value is achieved. This
Social Business Transformation is the key to
becoming a better business, and Social Media is
the facilitating technique that supports this
transformation.



A Social Business is….

… an organization that in every aspect of their
business think about what their employees,
stakeholders and customers need. That primary
doesn’t think about it’s own interests but thinks
about, and knows how to add value to the lives
of the stakeholders, employees and customers
in order to return the value for the business.



What we do

External

Social CRM Communities

Data Human

Enterprise
Monitoring +
Social Network

Internal



My personal hero



http://www.youtube.com/watch?v=CuNknziU
guo&noredirect=1

from 4:40 – 8:15

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Enterprise Social Networking adds values

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CROSSADOPT ADDED
SILO VALUE

 Conversation Added value is key: Work
Focus on helping people
 Consumerisation from business value to
get work done by
answer “What is in it for
connecting them both  Aim-fire-adjust
me!” Focus on Getting
internally & externally  Pushing the fold
Work Done

Sales Marketing

CUSTOMERS COMPANIIES EMPLOYEES
PARTNERS

Finance

 Company re-organisation  Replace outdated
and re-alignment intranets /portals
 Launch new products  Integrate with SharePoint
 Enter new markets  Connect with customers,
 Mergers & acquisitions partners, suppliers
 CEO change  A Social Layer across
 Transform relationships existing business apps
with customers, partners,  Collaborate on one
suppliers platform

Remove communication barriers and give employees a voice, information,
and the tools they need to take your business to the next level.
Companies with
engaged employees
see

18%
higher productivity

&

51%
lower turnover

Source: Gallup Consulting, Employee Engagement,
What's your Engagement Ratio?

Teams need to connect, learn from each other, and thrive in a world of rapid
change.

Organizations see a
Sales Marketing
20% - 25%
boost in productivity
with social

Finance

Source: McKinsey, The Social Economy

People, culture and communication are the key success drivers for agile business’.

64%
of successful
transformations
engage & energize
CUSTOMERS COMPANIES Employees
PARTNERS the organization through
ongoing communication
& involvement

Source: McKinsey, : What Successful Transformations Share

Traditional Intranets offer great capabilities for publishing content and providing
access to structured information. Social brings these intranets to life with fresh
discussions and active communities.

Knowledge workers
spent

28 hours
each week writing e-
mails, searching for
information, and
collaborating internally

Source: McKinsey, : The Social Economy, July 2012

Faster problem solving, by identifying and
acting on solutions within 24 hours instead
of weeks.
Telecomms | EMEA | 11,000 employees and 450 retail stores
Global telecommunications, internet, and financial services company with mobile, Works with SharePoint to create a more
distributed workforce turned to Yammer to improve communications, boost
social, mobile, and engaging experience.
innovation, and accelerate collaboration.

Support issues resolved in minutes while
freeing up IT resources for priority projects.

“Yammer has given our people a platform for open conversations, enabling us to share more ideas and
solve problems faster across our business.”

Derek McManus, COO, Telefonica O2

Efficient workflow: employees save time by
collaborating in public and private Yammer
Groups.
Professional Services | 1200 Employees, founded in 1966.
Global provider of business software and solutions for
professionals like attorneys and accountants.. Greater customer satisfaction: products and
services improved by using an external network to
solicit customer feedback.

Reduced email: efficient communication replaces a
scatter-shot broadcast model.

“Employee engagement is a core objective we’re pursuing as a company, and Yammer is one of the
best ways I know to facilitate that. It lets us leverage the power of community.”

Christian Fleck, Managing Director, UK & Ireland

Highly connected / mobile: Professionals who
work together but are geographically dispersed
Retailer | 130 000 Employees, founded in 1943.
use Yammer mobile Apps

Highly supportive: Contact Centre Representatives
needing to be plugged into the work of the entire
company use Yammer

Strengthening collaboration: build a strong
informal network that will help you to become
even more efficient

“With Yammer, you immediately have access to a variety of people – and you can more easily build
your network outside of your immediate circle of influence.”

Head of global intranet and internal digital channels

Platform IT needs

Software people love

Sarah
EMEA Alliances
sgunderson@yammer-inc.com
Mob: 00447780978566

Niels
Customer Success Lead
niels@yammer-inc.com
Mob: 00447771892843

Highlights of Yammer at Capgemini

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September 2008

38 members the first month

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October 2008

+ 22 members

Including

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March 2009

1000 members

Code of Conduct RFI for ING | August 2012
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May 2009

2000 members
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November 2009

5000 members
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November 2009

By accident
Costs: $30.000

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June 2010

Live Reporting
Recontres with 8500 members

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August 2010

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September 2010

Live Reporting
Recontres with 14,250 members

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December 2010

18,500 users
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SNEP adoption model

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How did we do this?

#benefit
Yammer Time
Live Reporting
Achievement Bots
Sharepoint Integration

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At the moment….

41.786 members
Top 3 biggest Yammer Networks Globally

… we know Yammer and how to make it work.

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#Benefit

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#Benefit

“We have SharePoint, team rooms, and open source wikis. All of them have their
use cases and are focused on specific topics, but there was a gap in the way we
collaborated. With Yammer, we can work on innovative ideas and commit people
to new ideas more quickly and easily." – Ron Tolido, Global CTO, Capgemini

“I’ve decreased my number of received emails by 40% . Time to find experts has
decreased by app. 60%" – Andy Mulholland, Former Global CTO, Capgemini

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About Capgemini
With more than 120,000 people in 40 countries, Capgemini is one
of the world's foremost providers of consulting, technology and
outsourcing services. The Group reported 2011 global revenues
of EUR 9.7 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and drive
the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
Collaborative Business ExperienceTM, and draws on Rightshore ®,
its worldwide delivery model.

Rightshore® is a trademark belonging to Capgemini
www.capgemini.com

The information contained in this presentation is proprietary.
© 2012 Capgemini. All rights reserved.

Social Business and Yammer | #onlinefuturetoday

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