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Social business... why bother?
Social media can help businesses rise in search engine rankings and gain awareness. Some key strategies include: 1) Republishing and sharing content from a company's website on social media profiles to increase traffic and audience size. 2) Curating and commenting on others' content in order to establish thought leadership and get cross-referenced by other profiles and sites. 3) Making it easy for visitors to engage with and share content by including buttons and links that guide people between a company's own content and what they share on public sites.
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Similar to Social business... why bother?
Social business... why bother?
- 1. Social Business: Why Bother?
- 2. Social is whereit’s Happening 4 years ago, search located websites Today, rankings are affected by traffic volume Social locates your materials posted elsewhere Leverage the content of your website: republish
- 3. Rise to thetop in Searches Google ranks by frequency & size of audience Be found in word searches Category searches, not just company name Rankings change as traffic fluctuates
- 4. How to Riseto the Top Post on established, large audience sites Use words/phrases your competitors use Design content to be found: use these words/phrases in: Title/subject line First 3 lines Tags (words/phrases that bring up competitors in a search)
- 5. Hand out yourMarketing Materials Republish/repurpose everything on your website Post website content to profiles on public sites YouTube 2 nd most important search engine Useful information trumps “professionally produced”
- 6. Co-operation: a BraveNew world Foster alliances: you’ll show up in searches for them Share their content: be found where they’re found Leave comments on competitors’ material When commenting, leave a signature: links to your content on public sites
- 7. Should you poston Public Sites? Public profiles are less self-serving than company websites Establish thought leadership Curate, give insight, when sharing others’ materials Links are cross-references: they help find you
- 8. Make it easyto be found Let others help: put share buttons on everything you publish Build credibility: +60% of buyer research done online* Repurpose website content on all your public profiles * brainrider.com
- 9. “ Cross-references” whensocializing +50% of opened files are video Share buttons & links guide visitors to your content Embed links to/from materials on public sites, not just your website “ Pull” visitors to your content Opening a link is more engaging than “contact us”
- 10. Places to “handout” your Content Slideshare.com Use their traffic to improve search rankings Join groups on public sites: be a contributor Embed links in all your comments/posts http://bit.ly/ : Track activity at links you post
- 11. Social…do more thanhang out Gain market share Gain mind share See what’s coming Want to hear more? Let's talk 416 923 0877