Innovation and Communication:
Core to your Business Growth
Luis Benitez
Sr. Product Manager - IBM Connections
@Lbenitez - luis_benitez@us.ibm.com
Social Connections 8
April 17th 2015
One decade ago
30 exabytes of informationMarket Trends
One decade ago
30 exabytes of information
Today
300 exabytes of information
http://thenextweb.com/socialmedia/2015/02/08/collaborative-problems-not-social-networkers/
Say What !?!
http://thenextweb.com/socialmedia/2015/02/08/collaborative-problems-not-social-networkers/
Ouch !
Source: http://www.businessinsider.com/faith-popcorn-on-the-future-of-the-workplace-2015-3
33% of Americans are
freelancers today.
50% by 2020
Source: http://www.businessinsider.com/faith-popcorn-on-the-future-of-the-workplace-2015-3
Most work for 2-3 companies at a time
Source: http://www.businessinsider.com/faith-popcorn-on-the-future-of-the-workplace-2015-3
34 million Americans
work from home today.
2016: 63 million (43% of
the workforce)
Stay at
home surge
IBM Champions asked to describe in one word their last collaboration experience
(ConnectED 2015)
How users want to feel while collaborating…
• Integration
• Supermobility
• SMBs accelerate use of cloud
• Live in the browser
• From instant messaging to video calls
Trends shaping the
workplace of the future
Source: http://www.techradar.com/us/news/world-of-tech/future-tech/seven-key-trends-which-are-shaping-the-workplace-of-the-future-1282324
One decade ago
30 exabytes of informationStart Now !
Why Small?
Source: http://www.cmswire.com/cms/social-business/are-we-asking-the-right-questions-of-the-digital-workplace-028394.php#null
Consider Starting Small
Source: http://www.cmswire.com/cms/social-business/should-you-enable-big-social-business-or-team-collaboration-028700.php?pageNum=2
SOCIAL BUSINESS
SCALE OF
COLLABORATION
Team, dept, div, company, ecosystem
INTENDED PARTICIPANTS
Any interested stakeholder (“anyone can
participate”)
WHO BENEFITS
Everyone: contributions are shared openly
by default
VISIBLE VALUE OVER TIME
Extensive & open corporate body of
knowledge including process + outcome
STRONGEST USE CASES
Budgeting, strategy planning, project
management, forecasting, resource
allocation, exception handling, culture
shaping
SKILLS REQUIRED & EASE
OF ADOPTION
#socbiz literacy, substantial effort
Consider Starting Small
Source: http://www.cmswire.com/cms/social-business/should-you-enable-big-social-business-or-team-collaboration-028700.php?pageNum=2
SOCIAL BUSINESS TEAM COLLABORATION
SCALE OF
COLLABORATION
Team, dept, div, company, ecosystem Team, dept
INTENDED PARTICIPANTS
Any interested stakeholder (“anyone can
participate”)
Pre-defined participants (harder to find, join
or learn from)
WHO BENEFITS
Everyone: contributions are shared openly
by default
Limited: Contributions ted to involve original
participants
VISIBLE VALUE OVER TIME
Extensive & open corporate body of
knowledge including process + outcome
The specific outcomes that result, process
not shared openly
STRONGEST USE CASES
Budgeting, strategy planning, project
management, forecasting, resource
allocation, exception handling, culture
shaping
Team coordination, project planning, status
reports, task management, agile
development, DevOps
SKILLS REQUIRED & EASE
OF ADOPTION
#socbiz literacy, substantial effort basic app literacy, easy
Why Small?
Source: http://www.cmswire.com/cms/social-business/are-we-asking-the-right-questions-of-the-digital-workplace-028394.php#null
One decade ago
30 exabytes of informationDemo
One decade ago
30 exabytes of informationSuccess Examples
Women’s Toolbox, LLC – uses IBM
Connections Cloud to launch new ventures
As much as $6,000
saved
each month in technology-related costs to
run the business
25% more time available
monthly for executive focus on new
business development
Fast action on new
business opportunities
with an integrated, scalable cloud-based
infrastructure
Langhoff Promotion A/S: Leading provider of
corporate gifts leverages external collaboration
Increasing project
transparency
and responsiveness saving time and money
External collaboration
enables sharing information and project history
with customers and global vendors
Globally connecting
Headquarters in Denmark with offices in the
Philippines, as well as a dispersed set of
partners, vendors and clients
Bumbu Desa shares successful sales
practices and customer innovations
Connecting
branches to grow sales
Engaging customers in innovation
reduced costs by 25%
Rapidly innovate
innovate on new recipes and share how to cook
them – with documents and videos.
Free-of-charge access
for external users
customers and food reviewers.
http://thenextweb.com/socialmedia/2015/02/08/collaborative-problems-not-social-networkers/
Strategic Benefits of Better
Workforce Collaboration
Source: http://adjuvi.com/the-strategic-benefits-of-modern-workforce-collaboration/

Social Connections VIII - Innovation and Communications Drive Business Value