Conformity Behavior
 Conformity is a type of social influence
involving a change in belief or behavior in
order to fit in with a group.
 Conformity can also be simply defined as
“yielding to group pressures” (Crutchfield,
1955). Group pressure may take different
forms, for example bullying, persuasion,
teasing, criticism etc. Conformity is also
known as majority influence (or group
pressure).
Types of Conformity
Compliance.
 Publicly acting in accord with social
pressure while privately disagreeing.
 Best describes the behavior of a
person who is motivated to gain
reward or avoid punishment.
Identification.
 We adopt a particular behavior because
it puts us in a satisfying relationship to
the person or persons with whom we are
identifying.
 We do come to believe in the opinions
and values we adopt, though not very
strongly. We want to be like some
particular person.
EX: Want to be just like your father.
Types of Conformity
Types of Conformity
Internalization (or acceptance).
 Both acting and believing in accord with
social pressure. This is the most
permanent, deeply rooted response to
social influence.
 If the person who provides the influence is
perceived to be trustworthy and of good
judgment, we accept the belief he or she
advocates and we integrate it into our
belief system.
 Asch's studies of group pressure.
Asch believed intelligent people
would not conform when they could
readily see the truth for themselves.
Showed people lines - a third of the
time subjects were willing to go
against their better judgment and
agree with the group. About 75%
went with the group at least once!
Classic studies
Non Conformity
 Not everyone conform to
social pressure. Indeed, their
are many factors that
contribute to an individual's
desire to remain independent
of the group.
Obedience To Authority
Obedience is a form of social
influence where an individual acts
in response to a direct order from
another individual, who is usually
an authority figure.
Factors That Increase
Obedience
Stanley Milgram found that subjects
were more likely to obey in some
circumstances than others. Obedience was
highest when:
 Commands were given by an authority
figure rather than another volunteer
 The experiments were done at a
prestigious institution
Factors That Increase
Obedience
 The authority figure was present
in the room with the subject
 The learner was in another room
 The subject did not see other
subjects disobeying commands
In more extreme situations, people obey even when
they are required to violate their own values or commit
crimes.
 People justify their behavior by
assigning responsibility to the
authority rather than themselves.
 People define the behavior that’s
expected of them Researchers think
several factors cause people to carry
obedience to extremes: as routine.
 People don’t want to be rude or
offend the authority.
 People obey easy commands first
and then feel compelled to obey more
and more difficult commands. This
process is called entrapment, and it
illustrates the foot-in-the-door
phenomenon.
Human Rights
The term "human rights"
refers to those rights that are
considered universal to
humanity, regardless of
citizenship, residency status,
ethnicity, gender, or other
considerations.
Sources:
 http://www.simplypsychology.org/conformit
y.html
 http://www3.nd.edu/~rwilliam/xsoc530/con
formity.html
 http://www.simplypsychology.org/obedienc
e.html
 http://www.sparknotes.com/psychology/ps
ych101/socialpsychology/section7.rhtml
By: CJ 

Social Influence

  • 4.
    Conformity Behavior  Conformityis a type of social influence involving a change in belief or behavior in order to fit in with a group.  Conformity can also be simply defined as “yielding to group pressures” (Crutchfield, 1955). Group pressure may take different forms, for example bullying, persuasion, teasing, criticism etc. Conformity is also known as majority influence (or group pressure).
  • 5.
    Types of Conformity Compliance. Publicly acting in accord with social pressure while privately disagreeing.  Best describes the behavior of a person who is motivated to gain reward or avoid punishment.
  • 6.
    Identification.  We adopta particular behavior because it puts us in a satisfying relationship to the person or persons with whom we are identifying.  We do come to believe in the opinions and values we adopt, though not very strongly. We want to be like some particular person. EX: Want to be just like your father. Types of Conformity
  • 7.
    Types of Conformity Internalization(or acceptance).  Both acting and believing in accord with social pressure. This is the most permanent, deeply rooted response to social influence.  If the person who provides the influence is perceived to be trustworthy and of good judgment, we accept the belief he or she advocates and we integrate it into our belief system.
  • 8.
     Asch's studiesof group pressure. Asch believed intelligent people would not conform when they could readily see the truth for themselves. Showed people lines - a third of the time subjects were willing to go against their better judgment and agree with the group. About 75% went with the group at least once! Classic studies
  • 10.
    Non Conformity  Noteveryone conform to social pressure. Indeed, their are many factors that contribute to an individual's desire to remain independent of the group.
  • 12.
    Obedience To Authority Obedienceis a form of social influence where an individual acts in response to a direct order from another individual, who is usually an authority figure.
  • 13.
    Factors That Increase Obedience StanleyMilgram found that subjects were more likely to obey in some circumstances than others. Obedience was highest when:  Commands were given by an authority figure rather than another volunteer  The experiments were done at a prestigious institution
  • 14.
    Factors That Increase Obedience The authority figure was present in the room with the subject  The learner was in another room  The subject did not see other subjects disobeying commands
  • 15.
    In more extremesituations, people obey even when they are required to violate their own values or commit crimes.  People justify their behavior by assigning responsibility to the authority rather than themselves.  People define the behavior that’s expected of them Researchers think several factors cause people to carry obedience to extremes: as routine.
  • 16.
     People don’twant to be rude or offend the authority.  People obey easy commands first and then feel compelled to obey more and more difficult commands. This process is called entrapment, and it illustrates the foot-in-the-door phenomenon.
  • 17.
    Human Rights The term"human rights" refers to those rights that are considered universal to humanity, regardless of citizenship, residency status, ethnicity, gender, or other considerations.
  • 20.
    Sources:  http://www.simplypsychology.org/conformit y.html  http://www3.nd.edu/~rwilliam/xsoc530/con formity.html http://www.simplypsychology.org/obedienc e.html  http://www.sparknotes.com/psychology/ps ych101/socialpsychology/section7.rhtml
  • 21.