Download to read offline
Uploaded bymohammad mostafa dadras
Social media 1
The document discusses the significance of social media marketing for businesses, detailing its role in building customer relationships, driving sales, and enhancing brand awareness. It emphasizes the importance of setting clear goals, engaging with customers effectively, and developing a suitable social media strategy tailored to the target audience. Additionally, it highlights the evolution of social media marketing and provides practical tips for businesses to maximize their online presence.
More Related Content
![[Guide] 7 Steps to Create a Winning Social Media Marketing Strategy](https://cdn.slidesharecdn.com/ss_thumbnails/sprout-guide-social-media-marketing-strategy-150502065645-conversion-gate01-thumbnail.jpg?width=600ounds&width=560&fit=bounds)
Social media 1
- 1. Author: Mohammad Mostafa Dadras Cheafof Iran Media Solution SOCIAL MEDIA
- 2. SOCIAL MEDIA MARKETINGSOCIALNETWORKSSOCIAL MEDIA SOCIAL MEDIA? DEFINITION
- 3. A technology peopleuse to connect ,share ideas and experiences. Businesses tap into this infrastructure to connect with customers and grow their brands value. ((Its just like advertisement )) SOCIAL MEDIA
- 4. The medias usefor social media named social networks • Facebook • Twitter • Linkedin • Telegram • Instagram • youtube SOCIAL NETWORKS
- 5. We have thetools We have technologies Then now should use them. Social media marketing means using this technologies to build relationships that build awareness , customer trust and of course , repeat business Social media is incorporation of branding and sales affairs . all joined by marketing tools and strategic methodes SOCIAL MEDIA MARKETING
- 6. It all startswith goals. If you set your goals right and know from the start what you expect to achieve from your marketing efforts, it shouldn’t be too difficult to organize and implement a winning strategy. These are some of the ways established brands use social media to expand their reach: • Spreading the word-show your customers who you are, what you can do and more importantly, how your product or service can benefit the prospect. • Drive sales- you can do this by offering existing customers special offers or starting a promotion. Just make sure they like it well enough to share it with their own social circles. HOW DO BUSINESSES USE SOCIAL MEDIA EFFECTIVELY?
- 7. But the importantthings is: • Provide people great customer service- the essential to any business but social media marketing make it much easier to engage with customers and find out what it is they need from you. Find out what they are saying about you and establish a good feedback loop. • Keep them coming back-when you set in place an effective system and build strong relationships with your customers, they will always come back. HOW DO BUSINESSES USE SOCIAL MEDIA EFFECTIVELY?
- 8. Social media • It’sjust like advertisement • Its used just for awareness about the brand • It’s not interaction between both side of media Social media marketing • It’s interaction between brands and customers • Its effects on consumer behavior • It’s a sales and marketing procedure • Lower cost than advertisement and billboards REVIEW
- 9. Present your brand: Your social media media accounts form the foundation of your marketing efforts. ((it’s a chance. A gold chance)) SOCIAL MEDIA MARKETING
- 10. 1990 – 2000/text and sms advertisements 2000-2003/ voice advertisement 2003 –2005/ voice and sms marketing 2005-2007/internet advertisments 2007–2012/social media base on advertisement 2012 – now/ social media marketing In the world everything have a parents Social media have parents too. Text messages and voice messages are parents of social media marketing SOCIAL MEDIA MARKETING ----------------------- HOW IT BEGAN?
- 11. Start with thesepeople • customers • Business partners,supplier and contractors • Relevant trade organizations for your industry • Local businesses in your neighborhood BRANDING? SOCIAL MEDIA HELP YOU
- 12. Social media Crm • Crm Socialmedia calendar • Editorial calendar Social media strategies • Strategy plan YOUR BRAND NEEDS
- 13. Effective social mediastrategies require proper planning and execution. If you’re new to this and expect to see results from a few blog posts and random updates, you might find the whole endeavor very disappointing. Serious marketers know that in order to harness the full potential of social media one has to incorporate at least these three elements: • Listening to the audience • Sharing relevant messages • Enabling the audience to share the messages A SOCIAL MEDIA MARKETING PLAN
- 14. In order toattract, engage and ideally convert fans and followers into customers, you should employ the best and effective strategies. The keyword is “suitable strategies” THE MYSTERY OF SOCIAL MEDIA MARKETING STRATEGIES
- 15. • What shouldI aim to achieve from social media? • Who should set up the company’s social media account? • Should I create accounts on all social media platforms when starting out? • What’s the best social network for a small business? • What’s the right frequency to post updates? • What type of content should I post? • Is social media a good platform to provide customer service? • How exactly does one convert followers into customers? • How do people go about measuring the success of their marketing efforts? • Biggest mistake to avoid is forgot about redefine the strategy HOW TO MAKE A SOCIAL MEDIA STRATEGY? ASK SOME QUESTION
- 16. This depends entirelyon what type of business you’re in. you may want to use it to gain exposure for your brand or simply to interact with customers because it’s good for business. Remember, if you’re just winging it your audience will know and find out how to connect with that. One way to do this is to find out how you can use social media to solve your customers’ problems. WHAT SHOULD I AIM TO ACHIEVE FROM SOCIAL MEDIA?
- 17. For smaller companiesit would be better to delegate the task to a staff member who has experience implementing effective social media campaigns. Larger companies give the job to qualified workers in the marketing department and if the budget allows, some may choose to hire a consultant or firm WHO SHOULD SET UP THE COMPANY’S SOCIAL MEDIA ACCOUNT?
- 18. As a startingpoint, it would probably be better to operate with a presence on one or two social networks and a blog. The network you choose will be determined by where your audience hangs out; so survey your customers and find out what their most popular platform is. The more the business grows the more social networks you can get into. SHOULD I CREATE ACCOUNTS ON ALL SOCIAL MEDIA PLATFORMS WHEN STARTING OUT?
- 19. Whether you’re operatinga large or small business, you can never go wrong with a twitter account. The platform is easy to learn and it gives your business a voice in the micro-blogging world. Another crucial network to be on is google+. If only to boost your site’s search engine rankings. If however, you have a b2b firm , social networks such as slideshare and linkedin would be great places to reach influencers, and you wouldn’t wrong with facebook and pinterest. WHAT’S THE BEST SOCIAL NETWORK FOR A SMALL BUSINESS?
- 20. Two-five posts eachday should be enough. Remember your followers visit social media websites at different times, and a single post each day couldn’t possibly be enough simply due to difference in timing. To reach more people , stragger the posts consistenly throughout the day. WHAT’S THE RIGHT FREQUENCY TO POST UPDATES?
- 21. again, the purposeof your marketing campaign will determine what you post. But also, the platform you’re using matters to certain extent. For instance, pinterest and instagram are inherently visual, so striking, memorable images detailing your products and services would be ideal if you’re operating such accounts. Company events and a few behind-the-scense photos are great for conncting with audiences on these networks. But you may also post text updates on facebook and have them trend well, especially if you’re posing a question or giving out relevant information. WHAT TYPE OF CONTENT SHOULD I POST?
- 22. Social media hasover time become one of the most popular platforms for businesses to interact with potential and existing customers. You can use all the popular platforms to respond to customer questions and complaints, order status enquires,etc IS SOCIAL MEDIA A GOOD PLATFORM TO PROVIDE CUSTOMER SERVICE?
- 23. There aren’t anysurefire tactics to get fan’s dollars, however some tricks seem to work better than others. For example, facebook ads a simple, affordable way to expand your fan base, boost engagement and collect sales leads. It’s entirely up to you to convert those leads. One of the best ways to go about converting leads is to implement a cross- platform contest that integrates all the popular platforms and perhaps offer sweepstakes that resonate well with the audience and drawsin potential customers. For instance, in order to drive consumers to your online store, you could send a simple tweet that describes an ongoing contest on your facebook account, and drop a link to the rules of the contest and the entry from on your online store. HOW EXACTLY DOES ONE CONVERT FOLLOWERS INTO CUSTOMERS?
- 24. It’s very importantto make sure you always track your marketing metrics so as to establish which tactics are working and which aren’t. some platforms come with their own metrics; facebook for instance gives you administrator access where you can check out page insights data and use the data to evaluate what’s working and plan your future posts. Linkedin offers similar analytics which are essential for business pages. Google analytics can be used to measure the effectiveness of social media campaigns and see how your strategy’s driving your traffic to your online store. HOW DO PEOPLE GO ABOUT MEASURING THE SUCCESS OF THEIR MARKETING EFFORTS?
- 25. • You can’tafford not to have social media plan, so create one and stick to it. Remember social media is constantly evolving and in order to stay ahead you to be prepared to adapt and redefine your strategy as needed. If you do this every few months you will identify which tactics are redundant and in the process work out the best plan for your business. • Most organizations begin their social efforts by listening and engaging with their customers across different platforms but at some point they have to look at the staffing required to carry out an effective campaign and ask what it is they’re realy getting from social interaction. In order to maintain a social business strategy that binds disparate efforts together to create a long-term plan that keeps the business growing, significant time and resources have to be set aside. BIGGEST MISTAKE TO AVOID IS FORGOT ABOUT REDEFINE THE STRATEGY
- 26. Mohammad mostafa Dadras Marketingand social media marketing expert . Email: [email protected] Phone number: 00989122570363 THANKING YOU IN ANTICIPATION