Social Media 101

Social Media 101

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  An introduction to social media for business By Yasheaka Oakley YOakleyPR.com
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  About Yasheaka  CheyneyUniversity, 2011  Bachelor of Arts in Communication Arts  Public Relations  Minor - Graphic Design  Kent State University, 2014  Master of Arts in Journalism & Mass Communications  Public Relations
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   Public Relations  Social Media  Content Development  Facebook  Media Relations  Google+  Online Marketing  LinkedIn  Email Marketing  Twitter  Web Management  WordPress Blogging
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  Social Media forBusiness  Engaging in social media is time consuming, it’s not a one-and-done effort—it’s a commitment  Social media isn’t a quick fix or short-term public relations or marketing tool  Businesses should always keep their target audience in mind when engaging current or potential customers via social media If your customers aren’t using a social network, then you shouldn’t be either!
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  Social Media forBusiness  Purpose 1: Sharing  Funny cat photos your followers enjoy  Links to articles that keep your followers informed  Purpose 2: Promotion  Information on company discounts, promotions, contests, etc.  Purpose 3: Interaction  Interact with customers and provide consumer support for complaints, questions, etc.
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  “Focus on developinga quality network that can actually help you achieve your goals.” - Patrice-Anne Rutledge, author of Using LinkedIn
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  The Big Four At the very least, you must have a presence on “the big four”  Facebook  Google  LinkedIn  Twitter  Learn how to craft a conversation for each
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  Facebook Facebook is the mostaddicting of the social networks with 23% of its users checking their account five or more times every day. -Edison Research
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  Facebook for Business Consumers are  Facebook Fan Pages more likely to trust  Brand worth measured in “Likes” messages shared  Facebook Want Button by their friends &  47% of Americans say family than a Facebook has the brand. greatest impact on their purchase behavior Edison Research - Stephen Herskovitz
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  Facebook Fan Pages Facebook has become less about people connecting, and more about promotion and advertising.
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  Google A versatile suiteof products, apps, and services that can optimize your search engine (SEO) rank and streamline your business at the same time!
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  Google for Business Google includes:  Google+ “Google Analytics  Google Blogger is used by over  Google Mail (Gmail) 50% of the top  Google Calendar  Google Analytics 10,000 websites  Google Drive / Docs in the world.”  Google Maps / Places - Lou Dubois, Inc.com  YouTube
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  LinkedIn Growing at arate of 2 new members per second, LinkedIn has become the fastest growing network for professionally- minded individuals. - Go-Globe.com
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  Stand Out Professionally LinkedIn accounts that are 100% complete are 40 times more likely to get found in a LinkedIn search  Finishing your profile takes some time, but it is mandatory for success
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  LinkedIn Checklist 1. Professional Photo 2. Unique Headline 3. 2-3 Past Positions 4. Profile Summary 5. Education 6. 5 Special Skills 7. 2 LinkedIn Recommendations
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  Twitter Twitter is thesocial platform most users would utilize to share your content—not surprising when it’s users send over 750 tweets per second. - Go-Globe.com
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  Twitter for Business Create a balance of tweets to avoid “Twitter Jail” i.e. account suspension  BufferApp suggests sending only 4 tweets per day and will schedule your posts for times with the most online activity
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  Twitter for Business  Consumers complaining via social media expect a response within 30 minutes regardless of the time of day, but more than 56% are being ignored on Twitter - AllTwitter
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  Social Sharing onThe Big Four  How likely are users to share your content?  It depends on the platform!  Infographic shows sharing for every 100 million users per network Research by umpf.co.uk
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  Link Your Profilesto Build Networks  Include your social URLs on your …  Blog  Website  Resume  Email Signature  Business Cards  Other Social Networks
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  An Easy Resource Infographic: Social Media Statistics and Facts of 2012 by Go- Globe.com  Covers: Facebook, Twitter, LinkedIn, Blogging, YouTube, Pinterest, Instagram, Google+ http://bit.ly/VdB1Do
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  Connect with Yasheaka Google search “Yasheaka Oakley”  Facebook.com/YOakelyPR  LinkedIn.com/in/YOakley  Twitter.com/YOakleyPR  Sign up now and get FREE Social Media tips: http://eepurl.com/oD_-T