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Social media 101
- 1. Fundamentals of ! Social Media! Becki Carl Stutz, MHSA
- 2. Objectives:! — Establish a functioning knowledge of the most commonly used social media tools — Navigate through social media sites — Create profiles on social networking sites in order to start online engagement
- 3. Quick Survey…! Do youbelong to a social network like Facebook, LinkedIn, or Twitter?
- 4. Quick Survey…! Haveyou joined a social network to keep in touch with a family member?
- 5. Quick Survey…! Doyour friends belong to or use social networks?
- 6. Quick Survey…! Have you ever made a purchase based on a friend’s recommendation?
- 7. ARE YOU READYFOR THE REVOLUTION?
- 9. What is SocialMedia?! “Social media provides the way people share ideas, content, thoughts and relationships online … anyone can create, comment on and add to social media content.” David Meerman Scott Speaker & editor
- 10.
- 11. How does Social Mediawork?!
- 12. Social Media letspeople connect with each other based on common interests.
- 13. Who uses it?! 72% of all US Internet users are on Facebook • 19% of users are 45 or older There are 200 million accounts on Twitter 101 million members on LinkedIn • 44.2% in the US
- 14. Why should Icare?! 57% of people talk to people more online than they do in person 85% of Internet users believe companies should interact with them via social media 56% of Internet users feel a stronger connection with companies that reach out to them using social media
- 15. Why should Icare?! Social media is one more way you can create & maintain relationships and networks.
- 16. BREAKING DOWN THE BASIC TOOLS!
- 17. — Free — Over 500,000,000 users world wide
- 18. — Individualshave profiles — Highly-customizable security features
- 19.
- 20. Step 3 — Checkyour email for a registration confirmation email. — Click the link in the email to verify your new account.
- 21. Step 4 — Goto www.facebook.com and log in with your email and password.
- 22.
- 23. Personalize your profileand add a picture — Click “edit my profile,” which is located in the left-hand column on your home page or the right corner of your profile page.
- 24. — Enter what you want to share on the tabs
- 25. Update your status — Type in the box under “Status” on your home page
- 26. Update your status — Click “Profile” in the top right corner to go to your profile page. — Write your update in the box under status.
- 27. Communicating with others — Private Messages — Wall Posts
- 28.
- 29. Search your emailaddress book for friends
- 30. Search for friendsor businesses
- 31.
- 32.
- 33.
- 34.
- 35.
- 36. Tips — Interact — Update — Create photo albums and tag friends
- 37.
- 38. Breaking down the basic tools!
- 39. — Free — Most popular video site
- 40. — Channels (profiles) and avatars are customizable — Users can subscribe to other users’ channels
- 41. Upload as manyvideos as you want.
- 42. Videos can be publicor private.
- 43. Integrate content bysharing videos on Facebook
- 44. Breaking down the basic tools!
- 45. — Free — Customizable backgrounds and avatars
- 46. What’s a “microblog?” Every post is limited to 140 characters
- 47. You build anetwork by following other users. By following users, you can see their tweets.
- 48. When you followa user, their Tweets appear on your home page and vice versa.
- 49. Communicate with otherusers within messages by typing @[insert username]. Twitter alerts the user you’ve mentioned them.
- 50. Use the DirectMessage (DM) feature to send a private message. ! You can only DM someone if they are following you.
- 51. Users can make their accounts “private.” This means other users can’t see your Tweets unless you give them access.
- 52.
- 53.
- 54. third-party apps let youshorten and track links, share photos, and record videos.!
- 55.
- 56.
- 58. Up gUp Up :oGotohttp://www.foursquare.comtotocreateaafree account. Go to http://www.foursquare.comtocreate a free account. to http://www.foursquare.com create free account. :If signing up online, on the homepage, click “Join Now” to be redirected to a signing upup online, on the homepage, click “Join Now” to be redirected to a If signing online, on the home page, click “Join Now” to be redirected to a mrmto join the service. to join the service. m to join the service. Signing up nup on a smart phone, downloadthe application from the phone’s designated pup on smart phone, download the application from the phone’s designated on a a smart phone, download the application from the phone’s designated ationstore. Foursquare to www.foursquare.comphone operating tion store. Foursquareoffers the application on all major or download — Go offers the application on all major phone operating on store. Foursquare offers the application on all major phone operating s. s. the application to your smart phone
- 59.
- 60. You can earn pointsfor each check-in
- 61. Tips — Leave recommendations for others
- 62. Earn badges — Somehave pre-requisites — Others are based on holidays or number of check-ins
- 64. Becoming a mayor — Person who has the most check-ins at one location — Check in every time you visit
- 66. Specials — Businesses might offer special deals for check-ins or for the mayor
- 67. Things to know — Adding users you don’t know — Time and location of check-ins — Home locations — Leave tips — Make use of specials
- 68. Breaking down the basic tools!
- 69. — Free — Used for business networking — Connect you with others to exchange knowledge and ideas
- 70. Facebook LinkedIn Create a profile X X Share status updates X X Send messages X X Join groups X X Post resume X Recommend colleagues X Search for jobs X
- 71. Signing up — Goto www.linkedin.com
- 72. Signing up — Fillout the entry fields in the box on the right side and click the green “Join Now” button.
- 73. Signing up — LinkedIndirects you to another page asking basic questions. — After filling in the fields you wish to complete, click the blue “Create My Profile” button.
- 74. Signing up — Youwill get an email confirmation. — Click on the link to approve and your LinkedIn account is now live.
- 75. CUSTOMIZE YOUR PROFILE
- 76. Create and Edit — Find the profile button on the navigation bar and select “Edit profile”. — Can add basic information — Allows for more detailed information
- 78. Making connections — Searchby email address book — Search bar Tip: Best not to request connections with individuals you don’t know
- 79. Accepting connections — Similarto Facebook friend requests — Click on the “Inbox” tab
- 80. Groups — Click onthe “groups” tab — Search for groups
- 82. General Tips — Visiblecontact information — Personal notes on connection requests — Update frequently — Participate in groups — Write recommendations
- 83.
- 84. Resources Axon, S. (2010).Older Adults Nearly Double Social Media Presence. http://mashable.com/ 2010/08/28/social-media-stats-adults/ Bennett, E. (2009). Hospital Social Network List. http://ebennett.org/hsnl/ Bennett, E. (n.d.) Healthcare Social Media Policies List. http://ebennett.org/hsnl/hsmp/ Dawson, N. (June 7, 2011). Driving Outcomes in Social Health. http://www.nickdawson.net/blog/ outcomes/ ECRI Institute. (2009. October). Risk Management in the Age of Twitter. Risk Management Reporter. Esposito, J. (February 14, 2011). 23 Social Media Facts to Share with Executives. http:// jeffesposito.com/2011/02/14/social-media-facts-share-executives/ Evans, S. (2011). Getting Started with Facebook. http://www.slideshare.net/PRsarahevans/documents Evans, S. (2011). Getting Started with Foursquare. http://www.slideshare.net/PRsarahevans/ documents Evans, S. (2011). Getting Started with LinkedIn. http://www.slideshare.net/PRsarahevans/documents Evans, S. (2011). Getting Started with Twitter. http://www.slideshare.net/PRsarahevans/documents Evans, S. (2011). Social Media Bootcamp. http://www.slideshare.net/PRsarahevans/presentations
- 85. Resources Godin, S. (2006).Flipping the Funnel: Give Your Fans the Power to Speak Up. http:// sethgodin.typepad.com/seths_blog/files/FlippingNOpro.pdf Health Care Compliance Association & the Society of Corporate Compliance and Ethics. (2009). Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing? http:// www.corporatecompliance.org/AM/Template.cfm?Section=Surveys&Template=/ surveyform.cfm&survey=FacebookLinkedInTwitter Holtz, S. (2010). A Point by point Demolition of the Latest Case for Blocking Employee Access to Social Media. http://socialmediatoday.com/shelholtz/248470/point-point-demolition-latest-case- blocking-employee-access-social-media? Johanning, D. (2011). Using Facebook & Twitter for Business. Levy, P. (October 13, 2009). “Shutting Down Social Media? Not Here.” Not Running a Hospital. http:// runningahospital.blogspot.com/2009/10/shutting-down-social-media-not-here.html
- 86. Resources Marketing Savant. (2011).Social Media Strategy Workbook. http://www.scribd.com/doc/55054845/ Social-Media-Strategy-Guide-by-Marketing-Savant Mayfield, A. (2008). What is Social Media? http://www.icrossing.co.uk/fileadmin/uploads/eBooks/ What_is_Social_Media_iCrossing_ebook.pdf Ostroff, M. (2011). How To Set Up a Facebook Page for Your Business. http:// exploringsocialmedia.com/how-to-set-up-a-facebook-page-for-your-business/ Radian 6. (2011). Training Your Company For Social Media. http://www.radian6.com/blog/2011/04/ training-your-company-for-social-media/ Russell Herder (2009, August). Social Media: Embracing the Opportunities, Averting the Risks. http:// www.russellherder.com/SocialMediaResearch/TCHRA_Resources/RHP_089_WhitePaper.pdf. smashLAB. (2008). A Primer in Social Media. http://www.smashlab.com/files/ primer_in_social_media.pdf Squazzo, J. (2010). Best Practices for Applying Social Media in Healthcare. Healthcare Executive. (May/ June 2010). Stopblocking.org