Social Media 101

Social Media 101

• 1.
  Social Media 101An introductory discussion August 15, 2011
• 2.
  Social Media It’severywhere!
• 3.
  Image Credit: HubSpothttp://www.hubspot.com/
• 4.
  Social Media Poll: What kinds of social media do you use?
• 5.
  What is “socialmedia”?
• 6.
  One-way communication Messagesare pushed out to audiences via advertisements, news media, broadcasts, etc. Greater control over messages Traditional Media
• 7.
  Two-way communication Audiencecan participate and instigate the conversation Real-time feedback Less control over messages Social Media
• 8.
  A world ofsocial media options are available Image Credit: Brian Solis http://www.briansolis.com/
• 9.
  Facebook surpassed 500 million users in July 2010 Twitter has an estimated 190 million users Generates 65 million Tweets/day LinkedIn has more than 70 million users Over 1 million company profiles YouTube streams more than 1 billion videos/day Are you a social media number?
• 10.
  What is thesocial media landscape?
• 11.
  Social Networks FacebookLinkedIn Google+ Friendster, MySpace Other examples? Popular Types of Social Media
• 12.
  Facebook Example: StanfordUniversity
• 13.
  LinkedIn Example
• 14.
  Content Sharing/Content GeneratingBlogs: Wordpress, Blogger, TypePad Twitter Can you think of any other examples? Popular Types of Social Media
• 15.
  Blog Example: PrincetonUniversity Alumni Association Blog
• 16.
  Twitter Example: HarvardUniversity
• 17.
  Social video andphotography Flickr YouTube Vimeo Popular Types of Social Media
• 18.
  Flickr Example: CardiffUniversity
• 19.
  YouTube Example: DukeUniversity
• 20.
  What other typesof social media do you use?
• 21.
  Why are youinterested in using social media for your department?
• 22.
  What other socialmedia topics would you like to learn about or discuss?
• 23.
  Any other questions?