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Social media 101 for Business
Social media is an important tool for businesses to connect with customers and promote their brand. The document discusses how over 2/3 of online adults use social media platforms like Facebook and how customers expect companies to have a social media presence. It provides tips for businesses on how to successfully use social media including having a plan, engaging customers, avoiding common mistakes, and measuring results beyond just sales. The key message is that social media allows businesses to be part of online conversations and strengthen their brand.
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Social media 101 for Business
- 1. Social media 101 For Business ©2011 Social Savvy Geek, LLC
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- 3. Think Social Mediais for kids, not business? Think again! Learn How the Smartest Main Street Businesses - Just Like Yours - are Using Social Media to Crush the Competition!
- 4. What is socialmedia marketing? so-cial me-di-a mar-ket-ing (noun) 1. The use of online social media sites to: • Promote services, events, or products • Pursue branding goals • Increase market awareness • Efficiently reach and engage consumers • Drive more business/increase sales
- 5. Who Cares? 2/3 ofonline adults use social media platforms such as Facebook, Twitter and LinkedIn (Pew) AND Facebook alone has over 750 million users…
- 6. Where is buyerattention? Americans spent 53.5 billion minutes on Facebook in 2011 (Nielsen)
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- 10. Naysayers 1. Social mediais a waste of time 2. Only young people are using social media 3. Social media ROI cannot be measured 4. Social media is pretty easy/unimportant-(I’ll give it to the intern to handle) 5. Social Media has no place in business
- 11. Pollyannas 1. Social mediawill replace real-life networking 2. Social media can replace your website 3. Social media is free marketing! 4. Social media marketing gets immediate results 5. Social media marketing is the ANSWER!
- 12. Reality: It’s working,but it’s not the ONLY thing... • 63% of companies using social media say it has increased their marketing effectiveness (HubSpot) • 88% of marketers have indicated that social media efforts have generated more exposure for their business (Harp Social) • 73% of marketers plan to increase their use of Facebook (Harp Social) • 90% of social businesses say SMM is important to their business (Social Media Examiner)
- 13. Customers WANT YOUon social media • 93% of customers expect companies to have a presence on social channels1 • 85% expect companies to interact with them on those social channels2 1,2 Cone Business Study on Social Media, 2008
- 14. And customers arerewarding businesses that do social media…
- 16. How your businesscan benefit • Increase engagement with customers and prospects • Affordably build brand awareness • Boost website traffic • Grow your email list • Build your influence • Promote events and special offers • Find new customers • Quickly address negative PR • Increase customer loyalty
- 17. Top challenges • Overcoming cultural resistance to social media • Lack of resources to maintain consistent effort • Perceived as too difficult/overwhelming • Measuring ROI is not always easy (and requires some savvy) • Devising a method to the madness
- 18. Social Media Changes EVERYTHING... ...andNOTHING! ...WHAT?
- 19. NO! • Fear •Loss of control • Dilution of Brand • Waste of time • Fad • Difficult • Confusing ©2011 Social Savvy Geek, LLC
- 20. Reality • Conversation online • Brand building • Lasting trend • Manageable • Scalable • Learnable ©2011 Social Savvy Geek, LLC
- 21. Tools • Facebook • LinkedIn • Twitter • Wordpress • YouTube • Flicker • Foursquare • Google + • Email Newsletter • & more every day... ©2011 Social Savvy Geek, LLC
- 22. Core Mission • Clients/Customers •Sales • Events • Projects • Brand Awareness ©2011 Social Savvy Geek, LLC
- 23. Networking The SAME rulesapply (online) ©2011 Social Savvy Geek, LLC
- 24. Go where yourpeople are...
- 25. • Imagine youare at a live networking function • Have a PLAN (before, during, & after) • Introduce yourself • Find out about the other party • Make introductions & Share connections • Be a resource • Farming not Hunting • Visibility, Credibility, & Marketability ©2011 Social Savvy Geek, LLC
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- 27. Don’t be “thatguy” • 70:20:10 • Don’t over-share • Don’t sell • Don’t be a snob • Remember your audience • Be open & honest • Be patient ©2011 Social Savvy Geek, LLC
- 28. Be REAL • Show that you are actually in the community and are human •People do not expect perfection, just honesty and respect
- 29. Brand Management • Strategy • Phases • Set Up • Manage • Adapt ©2011 Social Savvy Geek, LLC
- 30. Set Up &Integrate • Identify your target audience • Choose appropriate tools • Define your Brand • Logo, colors, fonts • Use what you have • Website, Email newsletter, Database • Add Social Media icons • Facebook Business Page, LinkedIn Company Page, Twitter, Google + • Directories, Memberships, Associations ©2011 Social Savvy Geek, LLC
- 31. Content is King •Drives traffic • Does not ALL have to be original • You can repurpose your content • Articles, Press Releases, Event Summaries • Blog • Newsletter • Channels (Facebook, LinkedIn, Twitter) ©2011 Social Savvy Geek, LLC
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- 33. Collect email opt-ins • Have people opt into your email list on your social media site
- 34. Run social promotions,contests, etc. • People want to engage with brands! • Photo contests, sweepstakes, surveys, etc. drive engagement • Engaged customers and prospects buy more
- 35. BONUS. Advertise • Amazing opportunity to target locally, specific interests, etc. • Very affordable • Easy to do • Facebook will occasionally give money away for advertising
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- 37. How much timewill I need to spend each week on social media? 75% of businesses spending as little as 6 hours per week on social media marketing saw increased traffic. (Social Media Examiner)
- 38. Which social platformsshould my business use? • Users? • Competitors? • Consider multiple channels! Trick: Use the search function on a network to gauge activity related to your industry/market vertical/audience
- 39. Diversify • Use multiple social media channels • YouTube is HUGE • Pinterest is taking off like a rocket! • Choose your channels and commit to them
- 40. How can Iavoid the common mistakes that businesses make? 1. Have a plan/be prepared 2. Don’t obsess 3. Engage & promote 4. Talk with (not at) 5. No interns/teenagers
- 41. What should weconsider when evaluating the efficacy of social media. •Bigger than sales! •Generating word of mouth marketing •Strengthening brand loyalty with your customers •Adding value
- 42. People are talking.Are you part of the conversation? •Social media is not a passing fad! •53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance) •The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA)
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- 44. text “fan SocialSavvyGeek”to 32665 ©2011 Social Savvy Geek, LLC