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Social Media 101 for Business
The document provides an overview of social media and its benefits for businesses. It defines social media and social networks, describes popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It outlines how businesses can use each platform for marketing, sales, and other goals. The document also offers tips on getting started with social media, including setting objectives, guidelines, and measuring results.
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Similar to Social Media 101 for Business
Social Media 101 for Business
- 1. Social Media 101Social Networking for Businesses www.mavenagency.com
- 2. Co-Founder of Maven,a full service, strategic communications agency located in Philadelphia Big Agency Experience, Entrepreneurial attitude B-to-B, B-to-C and nonprofit clients Specialized expertise in legal, commercial and residential real estate communications Rebecca Devine, Principal Maven Communications
- 3. Social media is an umbrella term that defines that various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.* A social network is a group of people of that are members of a community for the purpose of connecting, learning and interacting within the context of a shared interest *http://www.wikipedia.org What is social media?
- 4. What is socialmedia? Allows people to connect and form personal and business relationships People are connecting with each other - not brands The conversation is happening - with or without you!
- 5. What is SocialMedia? Blogs & Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis
- 6. How prevalent isit? More People Use Social Networks today than Email. Adoption of social media grew 31% last year alone. # of users (in millions)
- 7. Who uses SocialMedia? Twitter = >5M users Linked In = >60M Professionals in 200 countries Facebook = > 400 million users Facebook’s fastest growing demographics are aged 35+
- 8. What do theyuse it for?
- 9. What are thebenefits of Social Media? Targeted increase of website traffic Create positive brand association Grow brand awareness Conversions and sales Promote properties or services Business development Industry Research Customer loyalty People prefer doing business with those they know!
- 10. Recommendations & Suggestedstrategies How can Executives use Social Media?
- 11. How can businessesuse social media? Executive Positioning: Demonstrate thought leadership and become an expert. Network and build your list of prospects and contacts. Sales and Marketing: Post links to press releases, company news, relevant community news, speaking events. Human Resources: Prescreen candidates on LinkedIn; foster better internal communications through internal communities Market Research: "Listen" and gain insight into trends or opportunities Community Relations: Raise awareness for community relations projects and corporate giving initiatives
- 12. What are businessuses for...? : Company profiles, groups, answers : Company pages, fan pages, groups, widgets : Micro blogging with 140 characters or less. Search and attract followers, send updates of value to your community : Video marketing, event marketing, fundraising opportunities, product demonstrations : Thought Leadership and expert positioning, connect with customers, generate media interest : Internal social network to identify employee issues, communicate news, build relationships
- 13. Why Linked-in? RecruitingExpert positioning Expand contacts Get PR visibility Reinforce business brand Conduct market research Integrates with Wordpress, slide share and RSS
- 14. Why Facebook? WhyFacebook? Facebook fan pages & groups industry groups allow for easily sharing content Paid Demographic targeting: Facebook ads Distribute Company news instantly into your company “fans” news feed Connect with media and other industry related groups Set up corporate fundraising pages for charitable initiatives
- 15. Why twitter? Largestgrowing social media tool Create your name @yourbusiness name (brand recognition) Discover industry trends Drive traffic to web site and create face-to-face networking opportunities (“tweet ups”) Request instant feedback Build connections & reach prospects
- 16. Video, Presentation &Photo Sharing Why YouTube, SlideShare & Flickr? The #1 activity online is watching videos – businesses can take advantage! Use video to promote Presentations, speaking engagements and panels Share videos and photos of recent community fundraisers and events to increase participation for next year Use video and photos to promote product demos
- 17. Blogs Why aBlog? Create thought leadership opportunities by positioning executives as experts Shape the conversation - determine key messages and share company Point-of-view Generate awareness for the "softer side" of a corporation Generate leads and referrals Attract media opportunities Increase search engine ranking
- 18.
- 19. RSS: Creating contentRSS makes it easy to maintain social media HOW? Integrate RSS Feeds into all social media platforms Identify relevant RSS feeds to generate content for your blog, Facebook, Linked-in and twitter accounts. Follow your competitors and important industry news
- 20. Example RSS FeedsBlogs and blog comments Web site updates Slideshare presentations Photos through Flickr Events through Google Calendar Press Releases and current news Twitter updates
- 21. Next Steps Howdo we get started?
- 22. Set clear, measurableobjectives. Is your objective to: Drive traffic to the website? Raise money? Raise awareness around a speaking engagement? Target your audience: who, what, where? Listen to the conversation Follow on Twitter Socialmention.com Google Alerts Set Guidelines ? Do Your Homework:
- 23. Setup accounts atFacebook, twitter, linked-in, YouTube, etc. Reserve your names now - you can always use them later Allocate appropriate resources - Networks need regular maintenance to keep them valuable Create content worth talking about Link blogs and other social media accounts to your website to ensure seamless integration How do we get started ? Execute
- 24. Measurement # ofFollowers/Fans Web traffic Sales Engagement Employee engagement Track with Tools Google Analytics TweetDeck Facebook Insights
- 25. Transparency & authenticityDevelop relationships & encourage the conversations Try to add value to your industry and community Connect with the influencers / help them find you For maximum ROI: “Build communities” instead of “doing communications” Tips for Social Media Success
- 26.
- 27. Discussion Contact RebeccaDevine for more information : [email_address] or 267-546-9009
Editor's Notes
- #14 As of May 2009, it had more than 20 million registered users, spanning 150 industries.