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Social Media
This document discusses social media for business and provides an overview of major social media platforms. It explains that social media allows businesses to communicate with customers, earn coverage through word-of-mouth recommendations, and tune into what customers think about products and services. The document then gives tips on getting started with social media and provides examples of how businesses can use platforms like Facebook, Twitter, blogs, LinkedIn, and YouTube to connect with customers, market products, and build their brand. It concludes with mistakes to avoid in social media like hard selling, being inauthentic, focusing only on follower counts, and arguing with customers.
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Social Media
- 1. Social Media for Business
- 2.
- 3. What is socialmedia?
- 4. Why social mediafor business?
- 5. How to getstarted with social media
- 6. Picking the righttools
- 7. The No’s insocial media, mistakes to avoid
- 8. Interactive session –Q&As Session Agenda
- 9. What is socialmedia?
- 10. History of socialmedia Internet World Wide Web Web 1.0
- 11. History of socialmedia
- 12. History of socialmedia Internet World Wide Web Web 2.0 Social Media
- 13. “ Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”
- 14. “ Media thatis created to be shared freely, globally”
- 15. In the pastpeople met, gathered to share their passions and collaborate.
- 16.
- 17. Social Media isan extension of basic communication, not very different from what you do everyday. You aren’t a stranger to social media
- 18.
- 19. There are TVAds, Magazines, Radio which can get you impact, quicker. So Why Social Media?
- 20. Can you affordNOT to?
- 21. “ We're enteringan era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers ” - Chris Anderson, The Long Tail
- 22. 87% trust afriend’s recommendation over critics review - Marketing Sherpa
- 23. 3 times morelikely to trust peer opinions over advertisement for purchasing decision - Jupiter Research
- 24. 1 word ofmouth recommendation has impact of 100 TV ads! - bzzagent.com
- 25. Aspects of socialmedia
- 26. Social Media vsTraditional Marketing Social Media Traditional Media/Marketing Message Message Unbiased Feedback Insights Engagement Conversations Message
- 27. Traditional marketing BUYScoverage Social Media EARNS coverage and more
- 28. Gives you theability to tune in to your customers and learn what they think of a product of service. More powerful than handing out surveys.
- 29. One message BEFOREsocial media
- 30. One message AFTERsocial media
- 31. Your competition is on social media!
- 32. Statistics don’t lieTwitter, another new entrant has displaced MSN! The Internet world is now dominated by Social Media websites!
- 33. How to getstarted
- 34. Don’t focus toomuch on the tools.
- 35. Important to havea robust social media strategy for your business. Plan well Total campaign time 1. 2. Research, listen, observe Tactics, tools
- 36. 7 waysyour business could be using Social Media
- 37. Public Relations Socialmedia platforms present a completely new opportunity to instantly deliver messages to millions of people. The impact on public relations is simply ground shaking.
- 38. Customer Support Wheretraditionally customer support has been viewed as a cost center, smart brands are starting to use social networks to help offload their support costs on to a community of super users.
- 39. Market Research Havingaccess to tens of millions of consumers who are openly talking about their rational and emotional needs is a newly discovered goldmine for market research.
- 40. New Product DevelopmentSome companies have started to leverage a public pool of collective brainpower to help their business identify innovative new market opportunities, and even assist with development of new product concepts.
- 41. Hiring & RecruitmentSocial media is a good and very cost effective source to recruit the right talent for your business. Find referrals, references and recommendations.
- 42. Promotions Some ofthe most successful promotions have employed the power of the network itself to create a fan base that didn't exist prior to the promotion.
- 43. Sales This newlyborn ability to sell is starting to catch on and more and more retailers are beginning to reap the benefits of enhancing their curb appeal inside the social shopping mall.
- 44. Picking the righttools
- 45. Facebook is asocial network that helps people communicate more efficiently with their friends, family and co-workers. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.
- 46. Facebook is the2nd most visited/trafficked website in the world.
- 47. More than 500million active users
- 48. 50% of ouractive users log on to Facebook in any given day
- 49. Average user has130 friends
- 50. People spend over700 billion minutes per month on Facebook
- 51. 1,500,000 localbusinesses are active on Facebook Creating more than 5,300,000,000 fans!
- 52. Brand Fan Pages A Facebook Page is a public profile that enables you to share your business and products with Facebook users.
- 53. Pages are similarto personal profiles and brands accumulate fans instead of friends.
- 54. Within pages youhave the option of posting and collecting content, importing Twitter and blog feeds, collecting user reviews, and hosting discussions. What can businesses do on Facebook?
- 55.
- 56. Applications An applicationis a platform for developers which provides a framework to build tools which Facebook users can add to their profile.
- 57. Applications range fromchat to games to mobile. Connect/Share Facebook Connect and Facebook Share are additions to your brand’s existing web site or blog which allow you to integrate their Facebook presence with other online media.
- 58. Facebook Connect isan open identifier which allows users to take their Facebook profile with them when they shop, comment, or browse on other web sites. What can businesses do on Facebook?
- 59. Advertising Facebook offers banner advertising which can target age, gender, location, relationship status and interest, or music and lifestyle interests. What can businesses do on Facebook?
- 60. Twitter is amicroblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters and delivered to the author's subscribers who are known as followers. It is the simplest form of blog. But in simplicity there is often great power.
- 61. More than 200million registered users.
- 62. New users signingup at the rate of 300,000 per day.
- 63. 190 million uniquevisitors come to the site every month.
- 64. Over 50 million“tweets” are sent in a day.
- 65. 37% of activeTwitter users use their phone to tweet.
- 66. Around 600 millionsearch queries per day.
- 67. 1 Good Tweet is equivalent to 10,000 impressions ! You now have a virtual PR and marketing team that works for free
- 68.
- 69.
- 70.
- 71.
- 72.
- 73.
- 74. Put out vacancies,job postings .
- 75.
- 76. Customer Service Whatcan businesses do on Twitter?
- 77.
- 78. A blog (acontraction of the term "web log") is a type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order Blogging
- 79. More than 100million blogs on the Internet.
- 80. 70% of bloggersare organically talking about brands on their blog.
- 81. 38% of bloggerspost brand or product reviews.
- 82. Over 70% ofinternet users read blogs Blogging
- 83. Great platform forbuilding authority.
- 84. Helps drive organicsearch engine traffic.
- 85.
- 86. Inform, interact andlearn from your audience.
- 87. Grow a senseof community.
- 88. Content rich, justwhat search engines like. What can businesses do with blogs?
- 89. What can businessesdo with blogs?
- 90. LinkedIn is asocial networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.
- 91. LinkedIn has over65 million members worldwide. This means an increase of around 1 million members month-on-month since August last year.
- 92. India is currentlythe fastest-growing country to use LinkedIn, with around 3m total users.
- 93. Of all socialnetworking websites, LinkedIn has the most financially affluent audience.
- 94. 75% of userson LinkedIn have a college degree. High index of graduates and post graduates.
- 95. Over 70% are35 years and above. Linkedin
- 96. Make professional connections,find business opportunities.
- 97. Is replacing theresume.
- 98.
- 99. Great place tofind referrals.
- 100.
- 101. Through LinkedIn Answers,users can get their questions answered through the community. What can businesses do with LinkedIn?
- 102. What can businessesdo with LinkedIn?
- 103. What can businessesdo with LinkedIn?
- 104. YouTube is avideo sharing website on which users can upload and share videos.
- 105. People are watching2 billion videos a day on YouTube.
- 106. Every minute, 24hours of video is uploaded to YouTube.
- 107. 52% of usersvisit YouTube atleast once a week. An average user spends 15 minutes a day on YouTube.
- 108. Streams 7 timesmore video per month than its nearest competitor.
- 109.
- 110. Marketing and brandenhancement.
- 111.
- 112.
- 113. Customer testimonial, customersuccess stories. What can businesses do with Youtube?
- 114. What can businessesdo with Youtube?
- 115. The no’s insocial media
- 116. No hard selling(educate first)
- 117. Don’t lie, don’tpretend. Be transparent.
- 118. Don’t get caughtup in the race for followers . Forge a strong community with the existing ones instead and the numbers will follow.
- 119. Don’t fight yourcustomers and expect to win
- 120. Don’t lose sightof your objective
- 121.