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Social media 201 for Jobseekers
The document provides guidelines for using social media, particularly Twitter, LinkedIn, and Facebook, for job searching. It covers key strategies for profile optimization, audience engagement, and leveraging industry connections. Additionally, it offers tips on effective networking and etiquette on these platforms.
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Social media 201 for Jobseekers
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- 2. 2Learning Objectives for201Customers will learn the “How’s” of Social Media. Who is using Social Media? (Who is your audience?)For job search purposes, how to use: TwitterLinkedInFacebookYouTubebloggingSocial Media Job Seeker Strategies© Copyright 2003-2009– Linked Into Business - All Rights Reserved2
- 3. Different Types ofUsers3
- 4. Today we’ll lookat:4
- 5. Twitter: WhatWe'll Cover…What is Twitter and Why is it Important Getting Started on TwitterTwitter LingoTwitter ApplicationsTwitter Tips September 15, 20105
- 6. What is Twitter?140character micro-blogUpdater that is viewable in a lot more placesA giant chat room where you choose who you follow, and who follows youInstant Messaging that is public, archived and searchableSeptember 15, [email protected]@linkedinexpert6
- 7. Who Cares?The “Water-Cooler”of the 21st CenturySeptember 15, [email protected]@linkedinexpert7
- 8. Isn’t Twitter justa Noisy Room?Would you hang out with people who talked about cat vomit all the time in real life? No. So you wouldn’t hang out with them on Twitter either! Follow and interact with people who can help you in your job search!September 15, [email protected] @linkedinexpert8
- 9. Twitter StatsTwitter has125+ M usersAll Fortune 500 have a presenceUp to 85% of your future employers already are on TwitterSeptember 15, 20109Slide courtesy of Michael Stelzner and Social Media Marketing Industry Report. www.whitepapersource.com/socialmediamarketing
- 10. Getting StartedOpen aTwitter account at www.twitter.comSeptember 15, [email protected] @linkedinexpert10
- 11. Time to TwitterFirstyou'll want to set up your profile.To do that, you'll go to "settings" (not profile)September 15, [email protected] @linkedinexpert11
- 12. Your Name andYour User NameUse your real nameCreate a username(I suggest using your Real name)September 15, [email protected] @linkedinexpert12
- 13. Email AddressUse avalid email address (you can always create one in Gmail or hotmail just for Twitter if you are worried about spam)September 15, [email protected] @linkedinexpert13
- 14. BIOYou get 160characters for your “one line” bio. Make sure you tell people you are looking for a jobInclude skills and industryUse your keywordsSeptember 15, 201014
- 15. PhotoUse an engagingclose upSeptember 15, [email protected] @linkedinexpert15
- 16. How Twitter WorksYoufollow people you are interested in (like people who list jobs, work for companies you are interested in or own companies you are interested in, or are experts in your Industry, or can help you get a job.)September 15, 201016
- 17. How Twitter WorksPeoplefollow you back who are interested in you (because you engage them in conversation or have interesting things to share)You can “engage” with both your followers and the people you follow by:Sharing their work with an RT
- 18. Asking questions withan @reply(More on this later!)September 15, 201017
- 19. Start by FollowingOthersFollow the people in the handoutFollow people you knowFollow people who can help you in your job searchSearch for key people to follow using search toolsSeptember 15, [email protected] @linkedinexpert18
- 20. FollowingIf you finda person you want to follow, simply scroll over their picture or name on Twitter and follow them from thereOr you can go to www.twitter.com/UserName (This will bring you right to their Twitter page where you can follow them)September 15, 201019
- 21. Who Do YouKnow? You can use your email service to find and invite people.September 15, [email protected]@linkedinexpert20
- 22. Searching for FollowersSomegood search engines for finding and following specific people, keywords orindustries are:Twellow.comBuzzom.comSearch.twitter.comSeptember 15, 201021
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- 26. UnfollowYou can alwaysblock or unfollowTweeple who do not live up to your expectations You can do so manually, or use:Justunfollow.comBuzzom.comFriendorfollow.comSeptember 15, [email protected] @linkedinexpert25
- 27. Twitter LingoDo youspeakSeptember 15, 201026
- 28. TweetstreamA collection orstream of tweets, similar to facebook’s wall, of the people you follow.For a jobseeker only following a few strategic people, the Tweetstream is easy to manage. You will need other tools to manage your Tweetstream when you follow more people.
- 29. @Reply/@NameA form ofconversation on Twitter@username either directs a Tweet to someone or indicates a reply to a Tweet that person has sent
- 30. @replies can beviewed in the “replies” tab on the Twitter website
- 31. @replies are thebest way to engage someone on twitterDM or Direct MessageA private (direct) tweet. Direct tweets do not reappear in the public tweetstream.Can only be shared between people following each other.
- 32. RT or RetweetAnalogousto forwarding an email; re-sending a tweet sent by someone else.A great strategy for getting the attention of someone in your industryCourtesy: include the @username of the person who authored the tweet.
- 33. # HashtagThis isa way to group tweets by keyword. It is particularly useful for events and groups.Another way to search on Twitter#Jobs
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- 35. #IndustryGrow your networkby having “Tweetchats” using a common hashtag
- 36. FavoriteA “bookmarked” tweet. “Favorite” tweets you want to look at later (time saving strategy)A great place to store testimonials.
- 37. Secondary Applications There areliterally thousand s of various services and applications designed to work with or Enhance Twitter. September 15, 201033
- 38. The OAuth ScreenSeptember15, 201034
- 39. Some of myFavorite AppsTweepular (Manage your followers)Hootsuite (Manage your accounts)Tweetdeck(Manage your tweets)Twitter.Grader (Manage your Twitter Rep.)TwitterHolic (Twitter Reputation and Stats)TweetBeep(Let them do the searching work)September 15, [email protected]@linkedinexpert35
- 40. Media Sharing AppsTwitPic(Show your photos)12 Seconds (Show your video)Blip.tv (Share your musical taste)Best URL Shorteners: (Customizable, trackable)Tinyurl.comBit.ly Budurl.comSeptember 15, [email protected]@linkedinexpert36
- 41. Twitter Tips: Connect Twitteris a place to learn, listen and then connect with people who can offer you work or advice.
- 42. Twitter Tips: Goals Beclear on what you have to offer, then be clear on your goals for using Twitter. This will keep you from wasting time!
- 43. Twitter Tips: FollowInfluences Find out who the influences are in your industry and see if they are on Twitter. If they are, follow them.
- 44. Twitter Tips: RelationshipBuildingRT Influencer's messages before you introduce yourself.Interact with Influencers you might not normally come into contact with by sending a simple @reply message.When you get a response you can then take it from there.
- 45. Twitter Tips: FollowLocalsUse Twitter.Grader.com and LocaFollow.com to find and follow the local Influencers in your State (or your target States)
- 46. Twitter Tips: FollowHandout Go home tonight and highlight or check off the people in the handout that it would be useful for you to follow. Then follow them.
- 47. Twitter Tips: CommonSenseDon’t Tweet anything that you would not want to see on the front page of a newspaper or wildly famous website.Don’t tweet anything you wouldn’t want your Grandmother or Granddaughter to see
- 48. Twitter Tips: EtiquetteItsOK to follow people and create connections.It’s not OK to send spam.You wouldn’t walk into a crowded venue where you don’t know anyone and say “Hi my name is Bob and I need you to hire me.” Don’t do that here.Do build relationships and then ask for helpDon’t do anything on Twitter you wouldn’t want done to you.
- 49. To Get FollowedBerelevantAsk questionsBe a thought leader Give (informational websites, blogs, etc)Have opinions (but don’t be abrasive)Don’t give us the minute details of your life
- 50. What Questions DoYou Have?
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- 52. Some FACTS youneed to know:Facebook’s 35-54 year old demographic segment increased 276.4% in the past 6 mos55+ age group showed a growth rate of 194.3%-- iStrategic Labs Statistical Report
- 53. Facebook StatsOver 550million global users are active on Facebook every month Over 100 million Company Pages on Facebook More people visit Facebook than Google!
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- 55. How Secure isFacebook?
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- 57. Who has Accessto my Profile?
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- 59. EngagementAsk for HelpAskfor AdviceAsk “who do you know at..”Provide valuable, useful, helpful contentHave a blog? Feed it (Blog/Notes)Conversations – It’s a two-way streetVideo and Photos
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- 66. LinkedInThanks to ConnectionPoint Interactive for this Slide
- 67. Grow Your NetworkInviteIndividuals
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- 71. Invite through aSearch57
- 72. Expanded ReachGrow your Network
- 73. JobSeeker Ninja Trick“Optimize”your Bio and Info sections with keywordsMy keywords – Previous Industry
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- 75. Industry you want to work in
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- 79. ExpertiseConcerned about Privacy? Get a Page60
- 80. Control What FansDo On Your Professional Page61
- 81. Get Your CustomURL Now
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- 83. 64What is LinkedIn®?World’s largest professional social network at 75+ million Over 1 million company profiles A new member joins LinkedIn approximately every second, half are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.64© Copyright 2003-2009– Linked Into Business - All Rights Reserved
- 84. Why LinkedIn®?Has anunparalleled search engine (fields)You are a record in the database
- 85. The records areconnected
- 86. The connections forma network you can useLinkedIn UsersAverage Years of Experience – 15 yrs.
- 87. Average Age –41 yrs.
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- 89. As a jobseeker, what is your Brand?YOU are your BrandWhy You? (Expertise, Industry, Niche?)Create Your Profile in a Word Document67WHY? The clearer you are on your brand, the better you represent yourself, the more employers you will attract
- 90. Optimizing your ProfileOptimizeYour HeaderOptimize Your TitleOptimize Your Content68My keywords – My Industry
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- 94. Ideal EmployerWHY? Get found to get employed.
- 95. Headline and TitleFieldsSkills
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- 97. “Looking for aposition”SummaryFormat
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- 101. Why should theyhire you?Customize your Web LinksCustomize Your WebsiteCustomize Your Public Profile71EDITWHY? Attract more eyes with customized content – increased traffic to your online presence
- 102. Website and PublicProfile
- 103. UpdatesKeep the “Whatare you doing now?” function updated. If you have a new job, project, an upcoming event or a special, this would be a great place to say that!73
- 104. Get More andBetter Recommendations74How do they know you?
- 105. Tell them whatto say!
- 106. Recommend others .WHY? Heavily ranked by LI search, heavily weighted by viewers
- 107. RecommendationsChoose the positionyou want to be recommended forOnly 1st level connectionsCan you endorse me for the work we did together at:Tell them what to say
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- 109. KeywordsBuild your NetworkUse“Advanced Search” to find strategic connectionsJoin GroupsRespond to every InvitationConsider becoming a LION76WHY? You’re only as visible as the size of your network
- 110. Advanced SearchBypass theHR department and Temp Agencies by finding THE person who can get you the job!
- 111. Quantity vs. QualityWhya Big Network? (LION)
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- 114. Best for Sales,Recruiting, Marketing
- 115. Why a SmallerNetwork? (LamB)
- 116. Nice to “vouch”for and qualify your connections
- 117. Best for Executivesof Large Companies78
- 118. ApplicationsUpload your Blogwith Wordpress or Blog LinkUpload your Testimonials with Box.netVideo Resume? Use SlideshareCreative Portfolio DisplayAlready on Twitter? Use TweetsRead up on Amazon reading ListSAPGoogle Docs / Presentation79
- 119. Job SearchLinkedIn JobsSimplyHiredWho do you know?Group’s JobsJob Seeker Premium 80
- 120. Daily LinkedIn StrategiesIn 15 minutes a DayInboxReach outAnswersGroups81WHY? Because who has an hour a day?
- 121. Bonus Slide: LIONor LaMB*www.toplinked.com (List of 4000 people who will accept your invite & opportunity to receive invites - for a fee) Remember YOU only have 3000 invites.www.toplinked.com/top50.html (Invite these people IMMEDIATELY to build your network strategically – even if you want to be a LaMB)www.opennetworker.com (for $49 a year you can have invitations sent to you!)*Look at My Buds – Courtesy Of Laurie Macomber and Blue Skies Marketing82
- 122. The LinkedIn SlapDon’tBreak the EUAOnly 3,000 InvitesSpam83
- 123. 84“Old Fashioned” Etiquette Be Courteous.
- 124. BeRelevant!
- 125. BeResponsive
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- 127. Pick up thephone!
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- 130. Creating a ChannelHint: If you have a “Branded” username (i.e. “LinkedInExpert”) use that as your username on YouTube as well)86
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- 132. Tip: UseYour Keywords in Video Title88
- 133. If you doa search on YouTube, you’ll be amazed at what you can find…89
- 134. 90Blogging Why? It’sa “Free” website where you can post information about yourself, as well as examples of your work in the form of written word, video, MP3, etc.
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- 136. 92Best, but Trickier: Wordpress Hint: If you have a “Branded” username (i.e. “LinkedInExpert”) use that as your Blog Name too!Keep up the good work!
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- 138. 94StrategiesJob seeker StrategiesBewhere they areResearch Strategies What do your employers wantThought Leader Positioning (There is still time!)Meet me, know me, like me, Hire!
- 139. Social Media TipsActFastTap into your network to stay upbeatKeep everyone you know in the loopDon't count anyone out as un-usefulCreate strategic connections in your Large or Open Network – go wide then go deep95
- 140. “It seems likewhen you give people easier ways to share information, more good things will happen.”Evan Williams/Twitter96
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- 142. Contact MePlease feelfree to invite me to connect: [email protected]/in/linkedinexpertTweet me @LinkedInExpertCall me at: (970) 481-891698
Editor's Notes
- #65 Creating these together is what makes this a social network.There are different types of social networksTell us why you are out here on the site and what you are looking for.The rules vary from site to site as well.________________Put Business Cards into boxes
- #69 Optimize Your HeaderFor Google optimization you might choose to find a keyword phrase to use as your Last Name. Caveat: It means LinkedIn can’t find you.Optimize Your ContentOptimize your Updates
- #81 Join Groups and then join their discussionsUse the forward profile forward function to forward your own profile and htose of your employeesUse LinkedIn Apps to post upcoming events, show your blog, share your material
- #92 Get to know your potential clients better, start a conversation with them, find out what they want then deliver it
- #93 Get to know your potential clients better, start a conversation with them, find out what they want then deliver it
- #95 i remember someone saying at the NoCoEntre social media workshop - and it really stood out to me - that SM creates an environment to do that initial phase of relationship building - kind of like "courting" so that when you do meet in person you can just dive in or already have that "get to know you" stuff out of the way. I think this concept is really relevant for job seekers. you can emphasize that this is a way to tap into the "hidden job market" - LCWC has a workshop on this topic.