Social media analytics is a subject studied in CSE in Engineering and management courses
- 1. Social Media ⢠Computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual Networks and communities. ďź Social Networks: Facebook, Linkedin ďź Bookmarking Sites: Pinterest, Flipboard, Diggs ďź Social News: Digg ďź Media Sharing: Pinterest, YouTube, Vimeo ďź Microblogging: Twitter, Facebook ďź Blog ďź Social Review Sites
- 2. Social Media are used to ⢠Promote the name of your brand and business ⢠Tell Customers about your goods and services ⢠Find out what customers think of your business ⢠Attract new customer ⢠Build stronger relationships with existing customers Advantages of using social media ⢠Board reach ⢠Personal ⢠Free or low-cost ⢠Ability to target particular groups ⢠Fast and Easy
- 3. Social Media Apps/Websites ⢠Youtube ⢠Facebook ⢠Twitter ⢠Google+ ⢠Linkedin ⢠Instagram ⢠Flickr ⢠MySpace ⢠Digg ⢠Pinterest
- 4. Social Media Marketing ⢠Online Marketing, in which social media websites are used for marketing. ⢠SMM refers to the use of social media and social networks to market a companyâs products and services ⢠Includes activities like ďź Posting text and image updates, ďź Videos and Audios ďź Other content that drives audience engagement ⢠Used to ďź Increase Brand Exposure ďź Broaden Customer Reach
- 5. Social Media Marketing Questions to ask when defining your social media marketing goals: ⢠What are you hoping to achieve through social media marketing? ⢠Who is your target audience? ⢠Where would your target audience hang out and how would they use social media? ⢠What message do you want to send to your audience with social media marketing?
- 6. Social Media Landscape Landscape Means ⢠All the visible features of an area
- 7. Social Media Landscape Means different platforms and apps that enable people to connect and share in different ways
- 8. Social Media Landscape ⢠Shows how mediaâs world is divided ⢠Which particular media platforms are reigning supreme in the digital world at this moment. ďź Facebook: 2.5 Billion ďź Youtube: 2 Billion ďź Whatsapp ďź Instagram ďź Snapchat ďź Pinterest ďź Twitter
- 9. Social Media Analytics ⢠The systematic computational analysis of data or statistics. ⢠It is used for the discovery, interpretation, and communication of meaningful patterns in data.
- 10. Social Media Analytics ⢠Process of collecting audience data shared on Social Media (Blogs, Site of social media) ⢠Assessing/ Analysis it for making useful business decisions. ⢠Used to gather and find meaning in data gathered from social medial channels to support business decisions.
- 11. Application of SMA in different Social Media Platforms Brandwatch ⢠Track and analyse data from many sources including blogs, forums, and review sites, as well as social networks. ⢠Find meaning in the billions of conversations happening online. ⢠Paid tool ⢠Used by PR and communication team, social media marketers who focus on engagement and brand monitoring.
- 12. Application of SMA in different Social Media Platforms Google Analytics ⢠Track the traffics and leads to your website from social media channels. ⢠A web analytics service offered by Google that tracks and reports web traffic. ⢠Free tool ⢠Can be used by all
- 13. Application of SMA in different Social Media Platforms Channelview Insights ⢠Analyse the Youtube performance of multiple channels. ⢠Paid tool ⢠Social media managers who run a Youtube channel alongside other social channels.
- 14. Application of SMA in different Social Media Platforms Talkwalker ⢠Monitor conversation from more than 150 million sources to analyze engagement, potential reach, comments, sentiment, and emotions ⢠Paid tool Mentionlytics ⢠Track mentions, keywords, and sentiment across multiple languages on social channels and elsewhere on the web. ⢠Paid tool
- 15. SMA Tools ⢠Key Hole (trending hashtag) ⢠Sprout Social (Cross channel social media analytics) ⢠Hubspot (Provide variety of graphs and visuals) ⢠Snaplytics (for snapchat and instagram) ⢠Agorapulse (schedule post, analyse performance, monitors hashtag and keywords)
- 16. Need of Social Media Analytics ⢠To know the best time to share ⢠To create the best content (Tutorial or ad video) ⢠To know the best social media networks ⢠To know what people say about business ⢠To better understand competitors ⢠To create better social media marketing strategies